Jake, a newspaper columnist putting your program in the newspaper's "highlights" section does not make a format of all non-hits all the time a viable business model for a commercial station. Newspaper columnists like eclectic, but you seem to insist that if only WNCI would adopt your format, they'd be getting 50 shares,and no, you'd be lucky to get a on share. I am aware there are a few people who insist they never, ever want to hear a hit song again and only want a steady diet of unfamiliar music, but that is so few that it wouldn't be measurable.