Re: Whoa big fella...
WOW! WOW! WOW! Incredible. EXCELLENT! Great post! You must be an old radio guy like me who knows that it's not supposed to rocket science to GET IT. Bad radio, bad concepts, bad execution are all parts of radio too. It's not negative, it's fact. Great, excellent post. In the words of a great man "I like the way you think".
> > - For the most part, radio people don't 'get' Jack.
>
> I'd like to know when this statement become the standard in
> defense lexicon. Has a loosing lawyer ever told the jury,
> "you didn't 'get' it so you found my client guilty...". You
> need evidence and proof.
>
> Likewise, if you you're a comedian and you tell a joke that
> people don't 'get', you're not a comedian. Guess what, the
> same holds true for broadcasting. There should be nothing
> to "get".
>
> As it stands right now, JACK is not revolutionary. It's a
> format change that has gained traction in some markets and
> none in others. We know from experience that successful
> format changes can usually be traced to: 1.) the marketing
> effort put forth and 2.) how the other stations in the
> market are serving the desired demo (ie NYC and Chicago have
> some great stations which need to be dealt with - L.A. not
> so much).
>
> Let's sit back and wait for some andetotal evidence - not
> Arbitron - to roll in that states JACK is connecting
> (selling out concerts, raising a bunch of money for charity,
> greatly increasing market cume, greatly increasing sales
> etc.) before making an entry into "The History of Radio"
> book.
>
> And until that day comes, I see it only as radio done on the
> cheap by the same people whom overpaid $10 billion for some
> sticks and now need to try to prove to their stockholders
> that they're actually alot smarter than that.
>
WOW! WOW! WOW! Incredible. EXCELLENT! Great post! You must be an old radio guy like me who knows that it's not supposed to rocket science to GET IT. Bad radio, bad concepts, bad execution are all parts of radio too. It's not negative, it's fact. Great, excellent post. In the words of a great man "I like the way you think".
> > - For the most part, radio people don't 'get' Jack.
>
> I'd like to know when this statement become the standard in
> defense lexicon. Has a loosing lawyer ever told the jury,
> "you didn't 'get' it so you found my client guilty...". You
> need evidence and proof.
>
> Likewise, if you you're a comedian and you tell a joke that
> people don't 'get', you're not a comedian. Guess what, the
> same holds true for broadcasting. There should be nothing
> to "get".
>
> As it stands right now, JACK is not revolutionary. It's a
> format change that has gained traction in some markets and
> none in others. We know from experience that successful
> format changes can usually be traced to: 1.) the marketing
> effort put forth and 2.) how the other stations in the
> market are serving the desired demo (ie NYC and Chicago have
> some great stations which need to be dealt with - L.A. not
> so much).
>
> Let's sit back and wait for some andetotal evidence - not
> Arbitron - to roll in that states JACK is connecting
> (selling out concerts, raising a bunch of money for charity,
> greatly increasing market cume, greatly increasing sales
> etc.) before making an entry into "The History of Radio"
> book.
>
> And until that day comes, I see it only as radio done on the
> cheap by the same people whom overpaid $10 billion for some
> sticks and now need to try to prove to their stockholders
> that they're actually alot smarter than that.
>