CHAM in Hamilton dumped news/talk and returned to COUNTRY----country on AM can work in the big apple.
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WHY NOT IN NYC??????
- Thread starter yossefgershon
- Start date
You have made an interesting proposal, and you may be on to something. But first, which NYC AM station do you think a country music format will work best? And why? What are your projected AM ratings and ad revenue for the new AM music outlet? These are only a few of the questions a station owner will ask and want definitive answers before such a move will be considered.
Country may be an improvement for WNYM, AM 970. Its conservative talk programming has few listeners, and there are two other local stations with much bigger signals already in that format. Of course country music was broadcast on that frequency in the past when it was WJRZ.
That being said, any music format would probably be a tough go on AM. The younger people that interest advertisers expect music to be on FM.
In the meantime, we have New York Country on WLTW HD2. Some of the personalities are quite good, but the programming is national, not local. BTW, the WLTW HD signal is down once again.
That being said, any music format would probably be a tough go on AM. The younger people that interest advertisers expect music to be on FM.
In the meantime, we have New York Country on WLTW HD2. Some of the personalities are quite good, but the programming is national, not local. BTW, the WLTW HD signal is down once again.
WOR radio has country music online @ www.worcountry.com, they call it THE ELEPHANT.
Country music is and has been “strong” in Canada for decades. The old WWVA AM in Wheeling WV historically had a tremendous following in Canada at night before CC took them news talk. Of course selling a Canadian night time audience in Wheeling WV could be a challenge! I do not know a lot about the different ownerships (except Salem) of the “second tier” AMs in NYC, but on a signal strength angle and looking at the 12+ ratings my personal choices on the AM are WMCA and WLIB, if you could not get on of the big 50KW AMs.
WHN when it broadcast on 1050 AM was the most successful country music staton in the country. That was when much of the NY metro area resided within 1050's directional signal. Much of that population has moved away from the coverage area to Central NJ and Suffolk County, LI. No form of music has been on 1050 since country was dropped in 1987.
1050 AM was the original home of WFAN, then WEVD and currently ESPN. Even if ESPN departs for it's long-coveted class B FM, music will not return to 1050 AM, IMHO.
1050 AM was the original home of WFAN, then WEVD and currently ESPN. Even if ESPN departs for it's long-coveted class B FM, music will not return to 1050 AM, IMHO.
MarcB said:
The Mouse has expended much cheese to acquire AM stations around the country. Here in Florida the Mouse is in Miami, Tampa Bay, Jacksonville and Orlando. Ironically you mentioned WBBR and WQEW as possibilities for a new country outlet in NYC. The big band/swing format was displaced twice on both the 1130 and 1560 signals being replaced with business news and the Mouse respectively. I wonder how well the Mouse is doing these days?
radioguy39nj said:
... only because a cume rating of 5 in New York was still nearly 3/4 of a million people, where it is less than 100,000 in Cleveland.
In share of audience, you only have to look, in that era, at stations like WIVK with a 30-something share to know that you have to define success in a way where markets of different populations can be compared, and cume is not a good basis.
Actually, it still does.
Central NJ is not in the NY MSA. Suffolk is only, even today, about 6% of the MSA population.
The bigger issue is that no salable demo is going to listen much to music on AM.
MarcB said:
It's obvious that the small market stations, like the high-band multi-tower one in Wichita, were not cost efficient. In larger markets, there appears to be a commitment to continuing to use radio to build the Disney brand... and that is the real purpose of the operation.
"WHY NOT IN NYC?"
'Cause no large group of people are clammering for it - as much as people from Orlando, Nashville, and the mid-west claim we're an untapped market, ready for country, no one has been willing to step up in decades! And before we hear the annual claim about country artists selling out a concert or two a year at one of the major NYC area arenas, it doesn't make us a hotbed, they promote shows in 100+ miles around NYC as well... if you can't sellout in NYC with 25-million plus in earshot in the City, Long Island, the Hudson Valley, Upstate, New Jersey, and Connecticut - then you're nothing!
'Cause no large group of people are clammering for it - as much as people from Orlando, Nashville, and the mid-west claim we're an untapped market, ready for country, no one has been willing to step up in decades! And before we hear the annual claim about country artists selling out a concert or two a year at one of the major NYC area arenas, it doesn't make us a hotbed, they promote shows in 100+ miles around NYC as well... if you can't sellout in NYC with 25-million plus in earshot in the City, Long Island, the Hudson Valley, Upstate, New Jersey, and Connecticut - then you're nothing!
DavidEduardo said:
Assuming that radio can even build brand. Radio is a shoddy medium, capable of transmitting only audio information. At best you can make the case the radio is a complement to a specifc lifestyle, but without psycographics, you can only speculate. Radio its shoddy for providing real customer analytics. Supposedly arbitron gives you segments, but there is error in that data. Forget about psycoographics; there are no cookies on radio. And in no way can you track ROI like you can with Internet.
Country fans making noise for a terrestrial station in New York should turn their attention to the Internet. Last.fm and Launchcast provide a level of service that radio cannot.
And, honestly, it makes sense for companies to start divesting themselves of their terrestrial holdings. Its time to cut costs, fire the consultants, the managers, the subscriptions to arbitron, and the salesforce. Let the debt-refinancing media buyers contact a single customer service rep. Its time to milk the product as its relevance waines, or risk getting stuck with no place to sit when the music ends.
Brooklyndon said:
Disney can either use the extensive station specific qualitative data from Arbitron. Or they can do even more in depth analysis by surveying a small sample of actual users. Since internet conections are often shared by entire families and information can be faked, web metrics are not so perfect either. A combination of push and pull media is actually a more efficient option.
Oh, there are no tracking cookies on my computer...
I have an online country station that does quite well. It averages over 55,000 listening hours a month and is consistently one top in it's genre listing on LIVE 365. We have about 20 percent of worldwide listeners from the New York, New Jersey area,
A good country station on AM would work.
I would love to program such a station!!
My country station is
CONSTANT COUNTRY KRS
www.live365.com/stations/constantcountry89
A good country station on AM would work.
I would love to program such a station!!
My country station is
CONSTANT COUNTRY KRS
www.live365.com/stations/constantcountry89
There was a time not so long ago that I believed Country could make a go of it in Market #1. That was then, this is now. David Eduardo makes good points. Doing a music format on AM is more than a stretch, it may be a suicide mission. What kind of demo would Country attract? Would a substantial number of listeners flock to AM Country? Despite the stereotype, Country listeners are not rubes. They buy CDs and videos and download their favorite music as well. Would it surprise anyone to find that they too have iPods and mp3 players loaded with their favorite hits. So why listen to Country on AM? It would be hard enough trying to to the format on FM. This isn't 1986. Give it up.
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DavidEduardo said:radioguy39nj said:
To my knowledge, nine northern NJ counties are part of the NY media market. All of these counties have long been New York sports and media centric. I lived in East Brunswick (Middlesex Co) and all NY FMs came in clearly. The blaster AMs (660, 710, 770 & 880) were loud and clear. 1010 and 1050 were almost unlistenable. It certainly seems like a part of NY DMA. ???
AM as a medium for music has been dead since WABC became a talk station in 1982.
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