For those that usually read either the NYC or Hudson Valley board, a dance format which started out on 98.9 HD2 is now being simulcasted on two translators in the Hudson Valley area. Fox Drive FX, as it is branded, is currently serving points from Poughkeepsie to roughly Peekskill on 94.1 W231BP and 95.7 W239BL with a hell of a format. Thing is, I am aware that it is technically HD radio, and I did see what happened to Shore Alternative, but if dance was given a proper chance to thrive on a translator, why can't it happen here? I know there are a couple of HD station here that don't have an HD-2 feed, and the cost seems to be less than operating an internet station. Why not? What is there to lose? Maybe it can be an impact player in the market.
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Why not try this in Monmouth-Ocean?
- Thread starter d21ofnj
- Start date
Which translator would most likely flip to a simulcast of a dance HD2?
A dance station only on an HD2 and not on the Internet or analog translator will fail. Any HD2 format will fail, not just dance, because HD radio itself is failing. You have an HD radio, I have an HD radio, a few of us here have HD radios, my ex girlfriend has an HD radio, but who else does? If I can compile a list of who in New Jersey has an HD radio, that's pretty sad.
But still, I'd love to hear dance music on MY HD radio here! When I'm near DC, I think of Area 955 as a real radio station.
To the general public, an HD2 that streams and an Internet station are the same thing. Don't push for an HD-only dance station, instead focus that energy on promoting Party 732!
A dance station only on an HD2 and not on the Internet or analog translator will fail. Any HD2 format will fail, not just dance, because HD radio itself is failing. You have an HD radio, I have an HD radio, a few of us here have HD radios, my ex girlfriend has an HD radio, but who else does? If I can compile a list of who in New Jersey has an HD radio, that's pretty sad.
But still, I'd love to hear dance music on MY HD radio here! When I'm near DC, I think of Area 955 as a real radio station.
To the general public, an HD2 that streams and an Internet station are the same thing. Don't push for an HD-only dance station, instead focus that energy on promoting Party 732!
I can sometimes pick up "Wired 96.5" from Philly's HD2 channel, which is dance and called "HotWired" ..
As far as stations here, WJLK's HD is off at the moment, and there WERE plans for HD2 channels for WRAT ("Chick Rock") and WJRZ ("50's/60's Oldies"), but they never happened ...
As far as stations here, WJLK's HD is off at the moment, and there WERE plans for HD2 channels for WRAT ("Chick Rock") and WJRZ ("50's/60's Oldies"), but they never happened ...
Pirate_Jim said:I can sometimes pick up "Wired 96.5" from Philly's HD2 channel, which is dance and called "HotWired" ..
As far as stations here, WJLK's HD is off at the moment, and there WERE plans for HD2 channels for WRAT ("Chick Rock") and WJRZ ("50's/60's Oldies"), but they never happened ...
Now not trying to beat a dead horse, but the oldies format should've never left 100.1 in the first place. As far as plans for The Rat's HD-2, I would've expected a more shore alternative replica coming from them,Modern Rock on what used to be on Q104's HD-2, or an alternative/surf rock to be simulcasted on the 107.9 translator out in Manahawkin/LBI.
hubcity said:Of course, there's a very nice indie/classic alternative HD2 in Lincroft...
/shill? me?
Well, I'm really glad to hear Altrok has landed a step higher. It's been nearly 2 years or so on 90.5 HD-2 (correct me if I'm wrong.)
mjb1124 said:Greater Media could put a dance station on WJRZ-HD2, and use the 100.7 translator to simulcast that instead of the main channel.
I was thinking that, being that translator is in the heart of downtown Toms River, and can be heard very well in Seaside. I would brag about having it on the 96.7 translator as well, but now that K-Love moved to Westchester County, NY, I pick up K-Love a lot more frequently in Long Branch.
Nick said:Which translator would most likely flip to a simulcast of a dance HD2?
A dance station only on an HD2 and not on the Internet or analog translator will fail. Any HD2 format will fail, not just dance, because HD radio itself is failing. You have an HD radio, I have an HD radio, a few of us here have HD radios, my ex girlfriend has an HD radio, but who else does? If I can compile a list of who in New Jersey has an HD radio, that's pretty sad.
But still, I'd love to hear dance music on MY HD radio here! When I'm near DC, I think of Area 955 as a real radio station.
To the general public, an HD2 that streams and an Internet station are the same thing. Don't push for an HD-only dance station, instead focus that energy on promoting Party 732!
See here's the thing tho. I was pushing for dance to be on the frequency to begin with. Getting the HD2 channel is the only way to have dance (or any HD2 format) land on the FM dial with translators, and this is how Fox Drive FX is. I wouldn't say not all HD channels failed, AMP 97.1 in LA started out as an HD channel to KLSX when they were talk, and there was support for the HD2 feed. Look at HFS in Baltimore, an HD channel on a translator. And if Altrok, which was an Internet station landed on an HD channel, I have hope that Party 732 can land on it too.
Hot Wired probably has close to zero listeners. It doesn't stream online and there's no promotion. The only people who will find it are the radio geeks with HD radios. The signal is also worse than the other Philly HDs.
I think a dance format on WJRZ-HD2 and 100.7/107.9 could work. Capitalize on the popularity of Seaside Heights thanks to that stupid TV show, and the kind of people that visit in the summer. Magic 100.1 has a good signal in Toms River and Seaside, and the 100.7 and 107.9 translators are useless except when the tropo hits and brings in distant 100.1s.
I think a dance format on WJRZ-HD2 and 100.7/107.9 could work. Capitalize on the popularity of Seaside Heights thanks to that stupid TV show, and the kind of people that visit in the summer. Magic 100.1 has a good signal in Toms River and Seaside, and the 100.7 and 107.9 translators are useless except when the tropo hits and brings in distant 100.1s.
Nick said:I think a dance format on WJRZ-HD2 and 100.7/107.9 could work. Capitalize on the popularity of Seaside Heights thanks to that stupid TV show, and the kind of people that visit in the summer. Magic 100.1 has a good signal in Toms River and Seaside, and the 100.7 and 107.9 translators are useless except when the tropo hits and brings in distant 100.1s.
Given the demographics of Ocean Couny, it would be better to put Oldies 100 on the translators than a dance station. Programming a station for a "summer only" audience is not exactly the best programming tactic.
Turnpike Tuner said:Nick said:I think a dance format on WJRZ-HD2 and 100.7/107.9 could work. Capitalize on the popularity of Seaside Heights thanks to that stupid TV show, and the kind of people that visit in the summer. Magic 100.1 has a good signal in Toms River and Seaside, and the 100.7 and 107.9 translators are useless except when the tropo hits and brings in distant 100.1s.
Given the demographics of Ocean Couny, it would be better to put Oldies 100 on the translators than a dance station. Programming a station for a "summer only" audience is not exactly the best programming tactic.
Not necessarily a "summer only" format, we do have locals year round that enjoy dance music. Oldies shouldn't belong on any translator, just return it to 100.1. As a matter of fact, take a look at this article from the NYRMB posted by Ray Rossi. Seems dance music has a chance to thrive, and it can be one hell of a format if given the opportunity to at least start off on 100.7 via HD-2.
http://musicradio77.com/wwwboard/messages/391389.html
http://www.allaccess.com/arbitron/q/market/71
Speaking of Monmouth-Ocean, here's the latest numbers.
Speaking of Monmouth-Ocean, here's the latest numbers.
Turnpike Tuner said:Nick said:I think a dance format on WJRZ-HD2 and 100.7/107.9 could work. Capitalize on the popularity of Seaside Heights thanks to that stupid TV show, and the kind of people that visit in the summer. Magic 100.1 has a good signal in Toms River and Seaside, and the 100.7 and 107.9 translators are useless except when the tropo hits and brings in distant 100.1s.
Given the demographics of Ocean Couny, it would be better to put Oldies 100 on the translators than a dance station. Programming a station for a "summer only" audience is not exactly the best programming tactic.
Absolutely correct, in Ocean County it would be a strictly summer format which is already being partially served by WWAC/102.7 and WZBZ/99.3.
As for 60s/70s Oldies, now there is a HUGE population that would listen but would the advertisers buy it?
Maybe Dance could work on a Monmouth County signal but definitely not on an Ocean County signal. (99.7 WBHX - The beat of Tuckerton, Waretown and Chatsworth???)
d21ofnj said:http://www.allaccess.com/arbitron/q/market/71
Speaking of Monmouth-Ocean, here's the latest numbers.
WBBO & WJRZ still occupy the ratings cellar. How many ratings books is it going to take for Press & Greater Media to try something different? No talk station around here has a signal strong enough to come in on alarm clocks, so why not try a format with a mix of local and syndicated talent? There's also a number of musical formats that should be open for consideration: perhaps Classic Hits, a "Gen-X" station or Alternative, given the overwhelmingly negative reaction to the unceremonious killing of G Rock. And I guess that, given the median age of residents in this area, these broadcasters don't see any value in doing anything different with their HD stations (assuming they even use them).
I would second an earlier opinion in this thread. I still cannot understand why, in a place like Ocean County, a station like WJRZ walked away from classic hits.
The right format for the place, executed pretty well. Signal does best within a few miles of the shoreline, but most of the people are there.
Was there any real synergy to be gained with New Brunswick's Magic? Seems a bit of a stretch.
In my opinion, the old WJRZ was one of the better executions of classic hits (60s-80s, as opposed to 50s-early 70s oldies) that has been done in the state.
The right format for the place, executed pretty well. Signal does best within a few miles of the shoreline, but most of the people are there.
Was there any real synergy to be gained with New Brunswick's Magic? Seems a bit of a stretch.
In my opinion, the old WJRZ was one of the better executions of classic hits (60s-80s, as opposed to 50s-early 70s oldies) that has been done in the state.
What Monmouth-Ocean (and Middlesex) needs is a good alt rock station. Radio 104.5 just doesn't make it this far. The RAT is ok, but that doesn't reach that far.
FlyersPhilliesFan said:What Monmouth-Ocean (and Middlesex) needs is a good alt rock station. Radio 104.5 just doesn't make it this far. The RAT is ok, but that doesn't reach that far.
But you do have alt rock on the dial..88.9 MCX out of Monmouth U, and 90.5 HD1 & 2 from Brookdale in Lincroft. 90.5's signal reaches as north to Woodbridge (Exit 129). At least you have those options.
d21ofnj said:FlyersPhilliesFan said:What Monmouth-Ocean (and Middlesex) needs is a good alt rock station. Radio 104.5 just doesn't make it this far. The RAT is ok, but that doesn't reach that far.
But you do have alt rock on the dial..88.9 MCX out of Monmouth U, and 90.5 HD1 & 2 from Brookdale in Lincroft. 90.5's signal reaches as north to Woodbridge (Exit 129). At least you have those options.
Those stations all have extremely weak signals. As soon as I hit the Ocean County border, I start losing WBJB. And at that point, WMCX is pretty much completely gone. With the exception of 91.9 WBNJ (a nice mix of Big Band & Oldies), every left of the dial station here is either public radio or Jesus radio.
observer2 said:I would second an earlier opinion in this thread. I still cannot understand why, in a place like Ocean County, a station like WJRZ walked away from classic hits.
The right format for the place, executed pretty well. Signal does best within a few miles of the shoreline, but most of the people are there.
Was there any real synergy to be gained with New Brunswick's Magic? Seems a bit of a stretch.
In my opinion, the old WJRZ was one of the better executions of classic hits (60s-80s, as opposed to 50s-early 70s oldies) that has been done in the state.
Because Greater Media managed to eff up the brand towards the end by trying to make WJRZ into a clone of WROR musically - very rock based. Plus they broke up the morning show in 2007, then Spyder McGuire passed away in early '09, and it went downhill quick from there.
I think if GM wanted to, they could have a 4 share 12+ with a pop based Classic Hits. But the station would lean older (Ocean County has nothing BUT old people - look at the demographics breakdown of the county), and GM wants to sell national ad dollars rather than local is my guess.
I would love nothing more than to have WJRZ circa 2006 back - Big Jay & Anita in wake up, Chris Van Zant in afternoons, Joe Stephens on Saturday Nights, and TJ Lubinsky on Sundays. Unfortunately, I don't foresee that happening. GM would flip it to talk first before going that route.
FlyersPhilliesFan said:What Monmouth-Ocean (and Middlesex) needs is a good alt rock station. Radio 104.5 just doesn't make it this far. The RAT is ok, but that doesn't reach that far.
103.7 WMGM comes in extremely well in most of Ocean County - cheap $5 clock radio quality in Barnegat/Manahawkin/LBI and listenable on a car radio all the way up to around Wall.
If a new radio station were to come to the Monmouth-Ocean County market, which format do you think would do the best:
- Talk
- Sports
- Oldies Music
- Old Time Music
- Comedy
- Adult Contemporary
- Alternative Rock
- Talk
- Sports
- Oldies Music
- Old Time Music
- Comedy
- Adult Contemporary
- Alternative Rock
- Status
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