Quote:
"NBC Entertainment Chairman Robert Greenblatt.....used to run Showtime, a network known for taking risks."
The head of this new creation is Bryan Fuller, who previously created Pushing Daisies, which according to the link, "...walked the line between whimsy and drama."
Earlier this century, Fuller also created the very different Dead Like Me, which ran on Showtime, which was run by...you guessed it.
A vendor and a network head who've done business with each other before. That's probably why, why, why.