radioho said:
Is this a case where the person doing the hiring is scared that if he/she hires anyone with real talent/radio experience that person may be promoted and take THEIR job?
Because whomever is in charge of these personnel issues is NOT hiring experienced talent. There must be a reason for this.
It may just be all about the bottom line-as with everything else in the broadcast industry these days. In order to save dollars, they obviously feel finding someone who is "just barely good enough" is the way to go, but when the building that houses your corporate headquarters is worth almost as much as the outstanding shares of your company, you'd probably be cutting some corners too.
In the bigger picture, though, I'd bet they are trying to kill two birds with one stone. It's obvious they desperately want a younger audience, they spent MILLIONS transferring the AM audience over to the FM station, and so some brain surgeon over there probably figured "Hey if we put younger sounding people behind the mic on FM and tell them to talk about things the kids are talking about these days, it'll cost us less AND we will attract a younger audience!". Taking a look at the most recent book, it doesn't look like that's even started to happen yet, and the on air product now sounds like a bunch of high school kids are running the place. No continuity, obviously inexperienced people behind the mic, and Dave Wilson who-since Stayzniak moved to mornings-sounds like a guy whose best friend just stole his girl, and then kicked his puppy on the way out the door with her.
The worst part of it is, with the exception of Steve Simpson, most of the on air people there just plain sound bored as bored can be. I guess I am too, because I can't really listen much anymore, it's 1430 or WLW for me until someone at Emmis wises up and either gets some good programming people in place or finally sells the company to someone with some cash to make it right again. But of course, that's just my opinion
