Stations and formats live and die by the book. If ratings are
low people get fired.
Stations pay several thousand dollars to be able to use the book.
So, it does matter that we get accurate results.
When I see that dark stations are getting ratings it causes
a credibility and reliability problem for the ratings service.
We want the truth. A station thats off the air has zero listeners.
It doesn't get a 4 or any numbers in the real world.
low people get fired.
Stations pay several thousand dollars to be able to use the book.
So, it does matter that we get accurate results.
When I see that dark stations are getting ratings it causes
a credibility and reliability problem for the ratings service.
We want the truth. A station thats off the air has zero listeners.
It doesn't get a 4 or any numbers in the real world.