Re: WICK and Oldies in NEPA
> > No, its not you. The database broke. So, some recent
> posts
> > were lost.
> >
> Well since the thread was lost, let me start it up
> again. WICK was a great Oldies station. The move to
> sports was on the surface puzzling but when you look
> into it further, it makes sense. Bob V hired Bill
> Brennan, a 10 year Rock 107 veteran away to run his
> sales operation. Brennan was one of the sales pioneers
> along with Jerry Papperelli (current 107 Sales Manager)
> in putting Hot 97 on the billing map. The guy is effective
>
> and very good. While Sports Radio is not a ratings
> winner, it is a good biller when you are doing a combo
> rate with a popular FM station. Plus, going head to
> head with his old friend and mentor is just the type of
> challenge that a sales guy like Brennan thrives on. I
> think he and the station will do well and the timing of
> it was to coincide with the kick off of the Red Barons
> season.
> I also predict that in a few weeks or months, The River
> will be gone, replaced by an Oldies station with the
> Duke of DooWop again at the helm. You have a few
> elements going on here, 1. the premier oldies guy
> running an FM, 2. no FM competition except for NAK
> on the FM, 3. A low maintanence AM station that can
> be combo billed with package sales to advertisers. That's
> my take on it.
> If I'm repeating myself from yesterday, I apologize
> but the posts were lost.
> Does anyone know what happened to the AM staff? Harry,
> Annie, Joe Cruz?
>
> Yonkstur
>
Hey, Yonkster.....No FM competition??? What are you babbling about here??? WGMF (Gem 1077) is oldies; is licensed and located to a community within the NEPA metro; has good coverage on 107.7 in Clarks Summit; the Backmountain (WWRR is not great here); and Wyoming County; has fair to good coverage along most of the East Mountain (includes communities from Jessup to Dunmore to Scranton to Avoca to Plains to Wilkes-Barre), decent coverage in much of the Pittston area, etc.; fair to good coverage in Carbondale (good in the Hill section of Carb. and much of the West side; WWRR has poor coverage in much of Carbondale), even coverage in central Luzerne County in Nuangola, Mtntop, Dorrance and even the the Northside of Hazleton (the 107.7 in South Jersey changed to 107.9 leaving a big 107.7 hole for clean reception going south).
Oh!!!! what about 95.3, the WGMF translator licensed to Wilkes-Barre city which has good coverage in about 75% of Wilkes-Barre city among other locations around Wilkes-Barre (WWRR's signal is no prize in parts of the Wilkes-Barre & Kingston area). With more translator possibilites on the horizon too.
Oh yeah....what about Sunny 105(WWRR's sister station) who have coverage in the northern half of Lackawanna county (good in Carbondale city) and have a translator on 101.7 there too? Why would they compete with themselves in this area?
Maybe WWRR will go oldies....but how about the ratings performance of WWRR...their highest 12 plus and 25 to 54 showing in 15 years (I think I can say this....right?)? Why would they blow up WWRR's most successful ratings effort maybe since the mid to late 1970's?
Don't mean to be so cutting....you got my Irish up!!
KF