In summary, those who think he's good on the radio and better than Hannity are the same ones with the bumper stickers during the last Presidential election, "Anyone but Bush"
Okay, what's wrong with "Anyone but Bush?" No, I didn't have the bumper sticker, but I sure had the sentiment. Have you at all noticed that Mr. Bush is in the express lane to becoming one of the most disliked presidents in American history? But that's not the discussion, Corbett is.
And
"Corbett" is one heck of a good marketing tool. It's not a matter of will it work, but to what degree it will work. My guess here and now is that it's going make
"Corbett" a household name/word in at least the Scr/W-B area, and there are scant few who can lay claim to being so much a part of the fabric of this metro that they are known by their first or last name only. In fact, if you really push me, I can only think of one other broadcaster hereabouts who is.
But, but, here's the hard part for
"Corbett" (and anyone else looking to score high ID); you have to be able to stand and deliver. You can't sell fish off any empty truck, as an old mentor of mine would say. If you find yourself fascinated by this guy
"Corbett," he'll need to turn your head when you punch him up. If he doesn't, the marketing will in time fall flat.
I'll speculate he will succeed. He's got brains, he knows these towns and their peculiarities(and God, do we have many), and I think he has guts, guts to take on those who are in need of being taken on. Also, after having spent over 30 years in the biz, I think putting
"Corbett" on FM makes a great deal of sense; now he'll be right there on your seek/scan or pre-sets with every other FM you listen to daily. You know, it might have been a brilliant move. I've said it too many times, so once more won't hurt - AM is dead, it's gone, it ain't coming back...