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WILK and CORBETT

Hey....I think that Corbett does a nice job...I have caught his show 5 or 10 times while driving around and I think he sounds good and local. I find myself listening now that it's on FM. Nods to the competition....

Ben

WGMF/WCOZ/WEMR
 
-mildly entertaining ;D
-extremely inconsistent ???
-lousy enunciation --- higher standards only apply to those he criticizes ::)
-backs down when officials he skewers actually call in :-* (if you heard the Doherty love fest you know what I mean)
-doesn't get it that talk radio is not "the press", can you imagine Rush Limbaugh or Al Franken stopping by a crime scene and demanding answers because they are the press? ;)
-whines way too much about how difficult his job is, people don't return his calls, etc.. :'(
-better than Hannity :)
-the only talk radio in town, whatta ya gonna do, besides he intimidates us into listening "you better listen" :eek:
 
Definitely better than Hannity! WILK was politically unbalanced and even Kevin couldn't get it out of right field. Corbett's a LOT better than I thought he could be. Good move, WILK.
 
Well let me see if I can sum up a Corbett show.

"You better listen" the catch phrase he's desperately trying to make ingrained. You better listen...or what? You gonna come by the house and Molly McGuire me or what?

Love that he's trying to become "Corbett", not Steve Corbett, "Corbett"...like Cher, Liberace, Sinatra

Sounds like he's from Minooka.

Love to hear that he lived in California...over and over and over and over and over...

Love to hear that he knows Mexicans (or Latinos)...over and over and over and over and over

Love to be told "that's what it's all about"...over and over and over and over and over

Love to hear that he's Irish and his relatives came here at the turn of the 19th century and were named Seamus...over and over and over and over and over

Love to know that breaking some laws...like immigration...is okay by him if those breaking the laws are desperate (sometimes people who rob banks are desperate so let's excuse them?) and that all of us are descended from immigrants...some of whom were illegal though I keep missing the show where more than anecdotal evidence is offered as proof

Where does he live now? Oh that's right, the Hill Section of Scranton...over and over and over and over and over

Annoyingly self-righteous imbued with an inflated sense of entitlement riding a reputation that was built on a newspaper column that was largely smoke and mirrors and a little bit of luck in the "pushing the right buttons department"

Pretends to believe (or maybe he DOES believe) he's owed answers or returned phone calls based solely on the fact that it's "Corbett" asking the questions and making the calls.

Lighting an occasional smoke bomb and trying to make us believe it's a three alarm fire

Continually trying to climb Mt. Poignant only to make it about a quarter of a way up before the train derails and then struggling to remember the station ID and phone number before he has to take the break even with it written out in front of him

Love his constant interruption of guests, callers, and Sue Henry on that insufferable tease she's forced to do with him


In summary, those who think he's good on the radio and better than Hannity are the same ones with the bumper stickers during the last Presidential election, "Anyone but Bush". Hating right-wing doesn't make everything that's not right-wing great. It might take a figurative foot off your neck that Hannity's gone, but there are things not right-wing that are still capable of sucking. Learn to recognize them. You BETTER learn to recognize them...
 
In summary, those who think he's good on the radio and better than Hannity are the same ones with the bumper stickers during the last Presidential election, "Anyone but Bush"

Okay, what's wrong with "Anyone but Bush?" No, I didn't have the bumper sticker, but I sure had the sentiment. Have you at all noticed that Mr. Bush is in the express lane to becoming one of the most disliked presidents in American history? But that's not the discussion, Corbett is.

And "Corbett" is one heck of a good marketing tool. It's not a matter of will it work, but to what degree it will work. My guess here and now is that it's going make "Corbett" a household name/word in at least the Scr/W-B area, and there are scant few who can lay claim to being so much a part of the fabric of this metro that they are known by their first or last name only. In fact, if you really push me, I can only think of one other broadcaster hereabouts who is.

But, but, here's the hard part for "Corbett" (and anyone else looking to score high ID); you have to be able to stand and deliver. You can't sell fish off any empty truck, as an old mentor of mine would say. If you find yourself fascinated by this guy "Corbett," he'll need to turn your head when you punch him up. If he doesn't, the marketing will in time fall flat.

I'll speculate he will succeed. He's got brains, he knows these towns and their peculiarities(and God, do we have many), and I think he has guts, guts to take on those who are in need of being taken on. Also, after having spent over 30 years in the biz, I think putting "Corbett" on FM makes a great deal of sense; now he'll be right there on your seek/scan or pre-sets with every other FM you listen to daily. You know, it might have been a brilliant move. I've said it too many times, so once more won't hurt - AM is dead, it's gone, it ain't coming back...
 
I've said it too many times, so once more won't hurt - AM is dead, it's gone, it ain't coming back...

I dunno. I've heard that since the "Radio is dead" days of the 50's and the "AM is dead" days when FM finally caught on. People have been predicting the End Of The World for quite some time now and keep coming up with egg on their faces. We should be careful with our prognostications re: AM radio. The old gal has hung on well over the decades, changing her hairstyle and accessories to match the changing fashions. Don't call the undertaker yet.
 
I think the replies generated here by the topic are a ballpark representation of the heat "Corbett" is generating.

"You better listen" or what, you'll be left there talking to yourself? You warn me to listen, you better be able to make me listen because if your show is all ho-hum posturing the next time I get that warning it will only make me laugh and start flippin' around looking for something to listen to.
 
I think the replies generated here by the topic are a ballpark representation of the heat "Corbett" is generating.

We're all radio-heads here, there's not a truly unbiased opinion among us, and I'd be the first to admit my thoughts are all based on my experiences from inside the biz, not as a typical listener.

Will "Corbett" work? My inside the biz guess is, yes, it will work. But only time and ratings will tell. A big part of the equation is his hi-viz that already existed here before his return. Tell you what, if I were a lot of jocks in this market, I'd be thrilled to have Corbett's face and name ID.
 
With his name recognition or not, Entercom has simple, easy to read and effective billboards throughout the Wilkes-Barre area touting WILK-FM 103.1. Whether you know what it is or not, you would be inclined to "check out" 103.1.
 
One other aspect of Corbett, or anything on WILK is that they have no competition. Not that they are better than any other station, there simply isn't any other political talk station in the market. There maybe an upsurge in listeners because of Corbett's name recognition. But whether he is any good or not is basically irrelevant. I find him mildly entertaining and I try to listen daily, but his poor diction, constantly mis-timing of breaks, the exaggerated gravelly tough talk, his run on sentences (amazing he of the one sentence paragraph in print --- can't figure out where to pause when speaking) and the "sing song" tone in his voice make him difficult to listen to for more than 1/2 hour or so at a clip. I find myself having to turn off the radio and different intervals.

Besides does it really matter what WILK puts on the air, if someone is anything from a casual talk listener to talk junkie, they will eventually tune in. The true test of Corbett, or the rest of the WILK line up, would be if they had competition, since they don't it will always be hard to measure.

One thing about Corbett I am finding surprising though, is how uninformed he seems to be. Last week he was going off about Michael Moore's new movie, "Sicko", not being available in NEPA. If he just read his old paper, the TL (June 30) had an article explaining that for some reason, instead of a couple thousand prints available there were only a couple of hundred. And it ended up at Cinemark the second week it was out and is still playing as of today. However, Corbett was so busy yelling about the "suppression" of the film he failed to realize it was actually playing here for two days of his rant. I understand, that to a degree there is a certain amount of schtick in talk radio, but wouldn't a professional talk show host at least visit Cinemark's web site? Heck wouldn't a neophyte check his facts before spouting off? He has a computer sitting in front of him during the show, how difficult is it to type in the URL of the movie theater. And the "Sicko" tirade is just one of many he has been going off half cocked on lately.

Corbett will succeed because there is nothing else for those with an interest in talk radio to listen to.
 
The true test of Corbett, or the rest of the WILK line up, would be if they had competition, since they don't it will always be hard to measure.

The lack of competition is irrelevant...at least at this point in time.

Hard to measure? I say not. Numbers go up, rates go up, more advertisers come on board. Radio has always worked that way, and it always will. Own a bigger piece of the audience, make more money.

Plus, if "Corbett" works, we just might see other AMs and FMs scrambling to grab a piece of the local-talk pie. God knows this market could use it.

Listen, I have zero to win or lose whatever happens to this guy, but one thing seems certain; a lot of radio people hereabouts simply don't like him and want him to fail. Is it resentment? There is no arguing this - he's got people talking. I suspect "Corbett" knows that there's no such thing as bad publicity. That as long as they're talking about you, it's good.

All that needs to materialize now is his being able to consistently deliver. So, we'll wait, we'll watch.
 
When Corbett was in print, no one confused him with Steve Lopez, who I believe he tried to emulate but failed. Corbett had a tough time keeping himself out of his columns rather than be objective. Now that he's in talk radio, he can actually take sides. He should do OK.
 
Columns, by design and definition, aren't objective, they're opinion. A columnist isn't necessarily a reporter. No bigger and better example than the esteemed TIME Magazine. TIME isn't news, never has been. It's an interpretation of news.

Sorry, but you'll have to help me here; who was Steve Lopez?
 
Lopez was a page 3 writer for the Philly Inquirer for years, and is now with the LA Times. I use to think Corbett was trying to copy his style, but fell short.
 
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