WILL AMP EVER HIT #1???

[radiojomo]

Today when I saw the new PPM results I couldn't believe my eyes. KLSX grew to #7 overall 6+ from 1,116,100 to 2,218,800. MORE THAN A MILLION IN ONE MONTH! :O
The new format launched only 2 MONTHS AGO and they're doing better than other stations that run rhythmic formats and this is after the 10,000 songs in a row promo.
KLSX is already #1 in teens! Beating out KIIS for the first time in a long time!
With the growth of the station going this fast, do you think KLSX will ever beat KIIS in the 6+ category? Why didn't any station decide to go Top 40 before KLSX? What do you think KIIS will try to do to stay #1? Why is KLSX improving its ratings so fast?

 

[ocer]

Kinda interesting too that KIIS has only had a 13% drop in 6+ share...meanwhile KSLX has had a gain of 77% in 6+ share

 

[4UH8SIMBKAGN]

Today when I saw the new PPM results I couldn't believe my eyes. KLSX grew to #7 overall 6+ from 1,116,100 to 2,218,800. MORE THAN A MILLION IN ONE MONTH! :O
The new format launched only 2 MONTHS AGO and they're doing better than other stations that run rhythmic formats and this is after the 10,000 songs in a row promo.
KLSX is already #1 in teens! Beating out KIIS for the first time in a long time!
With the growth of the station going this fast, do you think KLSX will ever beat KIIS in the 6+ category? Why didn't any station decide to go Top 40 before KLSX? What do you think KIIS will try to do to stay #1? Why is KLSX improving its ratings so fast?

Wrong. The March ratings released today were not after the "10,000 Songs in a Row" promo. 3 weeks of the March ratings included that promotion.

They are not doing better than other stations that run rhythmic formats. KIIS, which as a mainstream CHR that favors rhythmic, is beating AMP as is Power 106.

KLSX is not number 1 in teens. They beat KIIS 1 week, the 4th week, in the March ratings.

Your entire question is way premature since AMP doesn't even have an on-air staff outside of afternoons and nights, weekdays.

It would be good if you got your facts correct. This isn't the first time and you've only got 10 posts.

 

[radiojomo]

Today when I saw the new PPM results I couldn't believe my eyes. KLSX grew to #7 overall 6+ from 1,116,100 to 2,218,800. MORE THAN A MILLION IN ONE MONTH! :O
The new format launched only 2 MONTHS AGO and they're doing better than other stations that run rhythmic formats and this is after the 10,000 songs in a row promo.
KLSX is already #1 in teens! Beating out KIIS for the first time in a long time!
With the growth of the station going this fast, do you think KLSX will ever beat KIIS in the 6+ category? Why didn't any station decide to go Top 40 before KLSX? What do you think KIIS will try to do to stay #1? Why is KLSX improving its ratings so fast?

Wrong. The March ratings released today were not after the "10,000 Songs in a Row" promo. 3 weeks of the March ratings included that promotion.

They are not doing better than other stations that run rhythmic formats. KIIS, which as a mainstream CHR that favors rhythmic, is beating AMP as is Power 106.

KLSX is not number 1 in teens. They beat KIIS 1 week, the 4th week, in the March ratings.

Your entire question is way premature since AMP doesn't even have an on-air staff outside of afternoons and nights, weekdays.

It would be good if you got your facts correct. This isn't the first time and you've only got 10 posts.

I'm new to this radio board but you should not be trying to attack me personally. I've been in the industry for a while. I don't think you've seen the March reports for KLSX. I was talking about the 6+ RATINGS. Not the 18+. AMP is behind 2 competitors in the market. The 10,000 songs in a row promotion ended before these ratings were posted. The promotion ended 1 week after the beginning of March. You're the one that doesn't understand that! Why are you complaining about not having a complete on-air staff? That's the point to their growth. HOW MANY RADIO STATIONS GAIN 2 MILLION LISTENERS IN LESS THAN 2 MONTHS? The only station that reminds me of is WFLZ back in 1989 when it over took "The Power Pig". Don't tell me that the station can't top KIIS in a few months. AMP is doing something different than other radio stations.

 

[4UH8SIMBKAGN]

Today when I saw the new PPM results I couldn't believe my eyes. KLSX grew to #7 overall 6+ from 1,116,100 to 2,218,800. MORE THAN A MILLION IN ONE MONTH! :O
The new format launched only 2 MONTHS AGO and they're doing better than other stations that run rhythmic formats and this is after the 10,000 songs in a row promo.
KLSX is already #1 in teens! Beating out KIIS for the first time in a long time!
With the growth of the station going this fast, do you think KLSX will ever beat KIIS in the 6+ category? Why didn't any station decide to go Top 40 before KLSX? What do you think KIIS will try to do to stay #1? Why is KLSX improving its ratings so fast?

Wrong. The March ratings released today were not after the "10,000 Songs in a Row" promo. 3 weeks of the March ratings included that promotion.

They are not doing better than other stations that run rhythmic formats. KIIS, which as a mainstream CHR that favors rhythmic, is beating AMP as is Power 106.

KLSX is not number 1 in teens. They beat KIIS 1 week, the 4th week, in the March ratings.

Your entire question is way premature since AMP doesn't even have an on-air staff outside of afternoons and nights, weekdays.

It would be good if you got your facts correct. This isn't the first time and you've only got 10 posts.

I'm new to this radio board but you should not be trying to attack me personally. I've been in the industry for a while. I don't think you've seen the March reports for KLSX. I was talking about the 6+ RATINGS. Not the 18+. AMP is behind 2 competitors in the market. The 10,000 songs in a row promotion ended before these ratings were posted. The promotion ended 1 week after the beginning of March. You're the one that doesn't understand that! Why are you complaining about not having a complete on-air staff? That's the point to their growth. HOW MANY RADIO STATIONS GAIN 2 MILLION LISTENERS IN LESS THAN 2 MONTHS? The only station that reminds me of is WFLZ back in 1989 when it over took "The Power Pig". Don't tell me that the station can't top KIIS in a few months. AMP is doing something different than other radio stations.

I certainly have seen the ratings for March. I posted many figures from them on this board before you even started this thread.

There is nothing amazing about the ratings AMP got. They have not zoomed to number 1 in one ratings period or won't in a period of 3 months. Many of us who have posted here for a long time have been calling for a new Top 40 station for years. AMP's early ratings don't surprise me at all.

Here's a question for you. How many markets HAVE 2 million people in them? KLSX hasn't gained 2 million listeners. You get that one wrong, too.

You don't even know when the promo end on AMP. It wasn't just after the first week of March. Check this forum as we have a record of the date and you don't have it right. Here's a clue: AMP went on the air on Friday, February 20 at 5 PM and the 10,000 Songs in a Row was expected to last about a month.

I posted all sorts of demos and 18+ wasn't one of them in the other thread.

Your "facts" are almost all wrong. Get them right or don't post.

 

[davideduardo]

The only station that reminds me of is WFLZ back in 1989 when it over took "The Power Pig".

WFLZ is/was the Power Pig... They did not beat themselves, did they?

WFLZ destroyed WRBQ, the perennial leader in the Tampa Bay market mostly by outsmarting the Q staff, starting with GM Louis Albertini. Not a valid comparison.

 

[davideduardo]

I don't think you've seen the March reports for KLSX.

What Glen has posted is accurate, and he is reading the book right.

I was talking about the 6+ RATINGS. Not the 18+. AMP is behind 2 competitors in the market. The 10,000 songs in a row promotion ended before these ratings were posted.

The date that ratings are posted or released is irrelevant. The March data coverrs 28 days that Arbitron calls "March"

And in 6+, KLSX is tied for 11th, not 3rd.

HOW MANY RADIO STATIONS GAIN 2 MILLION LISTENERS IN LESS THAN 2 MONTHS?

How many stations are in markets with 12,000,000 6+ population?

What you should look at is cume share, not cume. The KLSX cume share is 18.4, and I have seen launches where a cume share of 60 was obtained in 3 weeks on the air with a new format in a top 15 market with 33 stations.... so this is not that unusual.

And, as Glen said, this group has been filled with "we need another CHR" for years.

 

[CHRles]

All personal bashing aside, congrats to both Amp Radio and 102.7 KIIS-FM
Amp Radio's kudos relate to the fact that the station is already cuming over 2 million, and already over a 3 share despite the fact that the station has no morning show (which may end up being one of its strengths)
KIIS-FM should be given props for continuing to perform very well, despite this new, much talked about, competition.

 

[4UH8SIMBKAGN]

All personal bashing aside, congrats to both Amp Radio and 102.7 KIIS-FM
Amp Radio's kudos relate to the fact that the station is already cuming over 2 million, and already over a 3 share despite the fact that the station has no morning show (which may end up being one of its strengths)
KIIS-FM should be given props for continuing to perform very well, despite this new, much talked about, competition.

AMP will have a morning show. AMP has already tried out on air a couple of former morning people from other parts of the country.

 

[CHRles]

Thx for the update

Have you heard anything about a specific date for Pulse launching in L.A. this summer?

 

[airpab]

Good call Bonneville....I'm sure CBS thanks you profusely for not going Top 40 when you had the supreme opportunity to do so in the Number 1 radio market...

Keep telling yourselves that those awesome cumes and 0.7's are working !!

 

[Jay F]

Good call Bonneville....I'm sure CBS thanks you profusely for not going Top 40 when you had the supreme opportunity to do so in the Number 1 radio market...

Keep telling yourselves that those awesome cumes and 0.7's are working !!

Bonneville wouldn't have been a good fit for the format, they would have been too conservative. I don't believe they currently own any CHRs. It's a good company but the wrong format for them.

 

[radiojomo]

Today when I saw the new PPM results I couldn't believe my eyes. KLSX grew to #7 overall 6+ from 1,116,100 to 2,218,800. MORE THAN A MILLION IN ONE MONTH! :O
The new format launched only 2 MONTHS AGO and they're doing better than other stations that run rhythmic formats and this is after the 10,000 songs in a row promo.
KLSX is already #1 in teens! Beating out KIIS for the first time in a long time!
With the growth of the station going this fast, do you think KLSX will ever beat KIIS in the 6+ category? Why didn't any station decide to go Top 40 before KLSX? What do you think KIIS will try to do to stay #1? Why is KLSX improving its ratings so fast?

Wrong. The March ratings released today were not after the "10,000 Songs in a Row" promo. 3 weeks of the March ratings included that promotion.

They are not doing better than other stations that run rhythmic formats. KIIS, which as a mainstream CHR that favors rhythmic, is beating AMP as is Power 106.

KLSX is not number 1 in teens. They beat KIIS 1 week, the 4th week, in the March ratings.

Your entire question is way premature since AMP doesn't even have an on-air staff outside of afternoons and nights, weekdays.

It would be good if you got your facts correct. This isn't the first time and you've only got 10 posts.

I'm new to this radio board but you should not be trying to attack me personally. I've been in the industry for a while. I don't think you've seen the March reports for KLSX. I was talking about the 6+ RATINGS. Not the 18+. AMP is behind 2 competitors in the market. The 10,000 songs in a row promotion ended before these ratings were posted. The promotion ended 1 week after the beginning of March. You're the one that doesn't understand that! Why are you complaining about not having a complete on-air staff? That's the point to their growth. HOW MANY RADIO STATIONS GAIN 2 MILLION LISTENERS IN LESS THAN 2 MONTHS? The only station that reminds me of is WFLZ back in 1989 when it over took "The Power Pig". Don't tell me that the station can't top KIIS in a few months. AMP is doing something different than other radio stations.

I certainly have seen the ratings for March. I posted many figures from them on this board before you even started this thread.

There is nothing amazing about the ratings AMP got. They have not zoomed to number 1 in one ratings period or won't in a period of 3 months. Many of us who have posted here for a long time have been calling for a new Top 40 station for years. AMP's early ratings don't surprise me at all.

Here's a question for you. How many markets HAVE 2 million people in them? KLSX hasn't gained 2 million listeners. You get that one wrong, too.

You don't even know when the promo end on AMP. It wasn't just after the first week of March. Check this forum as we have a record of the date and you don't have it right. Here's a clue: AMP went on the air on Friday, February 20 at 5 PM and the 10,000 Songs in a Row was expected to last about a month.

I posted all sorts of demos and 18+ wasn't one of them in the other thread.

Your "facts" are almost all wrong. Get them right or don't post.

I listen to AMP everyday, I would of course notice when the commercials would come in.
I got my data from ALLACCESS.COM which states that KLSX had a market share of 2,218,800 listeners. LA has a market of over 10 million people. (WHERE'S THE LOOPHOLE HERE FOR ME? BECAUSE APPARENTLY THE WEBSITE'S WRONG TOO RIGHT?) I guess you think you know more than the Arbitron does now huh? You go door by door to every house in LA seeing what they're listening? As far as ratings, how could you not be impressed that a station increased by the millions in a few months? For many stations it takes years to rake in listeners! AMP launches and they almost automatically (compared to other stations) hit the top 10.

 

[radiojomo]

March '09 ARBITRON Monthly PPM 6+ Mon-Sun, 6a-12mid
Station Format Feb 09 Mar 09
KIIS-FM Top 40/M 3,901,100 3,832,900
KOST-FM AC 3,081,400 3,113,100
KPWR-FM Top 40/R 2,743,100 2,705,700
KBIG-FM Hot AC 2,713,500 2,665,400
KRTH-FM Classic Hits 2,581,500 2,553,200
KCBS-FM Adult Hits 2,329,600 2,355,500
KLSX-FM Top 40/M 1,116,100 2,218,800

NO IMPRESSIVE CHANGE FOR KLSX? SINCE WHEN WERE THEY COMPETING WITH THE BIG NAME STATIONS IN LA? SOME OF THE PEOPLE ON THIS BOARD MUST BE BLIND.

 

[radiojomo]

The only station that reminds me of is WFLZ back in 1989 when it over took "The Power Pig".

WFLZ is/was the Power Pig... They did not beat themselves, did they?

WFLZ destroyed WRBQ, the perennial leader in the Tampa Bay market mostly by outsmarting the Q staff, starting with GM Louis Albertini. Not a valid comparison.

Uhhh...obviously you're not listening to AMP and seeing what they're doing with the brand and the station. AMP's imagining is directly pointed at KIIS FM's flaws (just like WFLZ). Even though the station has ended the 10,000 songs in a row promo, they still claim that they have less commercials than KIIS. Hmm...if you're a KIIS listener and you see an AMP billboard on the side of the road with a huge picture of Britney and you decide to give it a listen and you hear almost the same exact music with less and way better DJ commotion than KIIS and you hear that they have less commercials than KIIS and talk about the flaws of KIIS, WHAT WOULD YOU THINK?
The AMP brand is centered around "screwing the KIIS" (similar to WFLZ) and the results have shown and yes, it might not take them just another few months to grab more listeners than KIIS but at the rate their going, the station can possibly be #1 in LA. The real reason I think AMP is getting listeners is the DJs. No DJs is what the people want now! They want the music, NOT THE TALK! If AMP continues with Stryker (BTW, He was a perfect choice for the station) and McCabe solely as the DJs and being jockless in the mornings and middays, the station will continue to grow! The station which is targeted for younger audiences know that if the listeners weren't listening to KIIS or AMP, they would probably be listening to their iPods, which AMP is trying to compete against by limiting the talk and just using the DJs to give away prizes and take requests. KIIS FM DJs have cut down on the "useless talk" lately to compete with this because they know that's what their listeners want to!
In the long run, AMP is outsmarting KIIS and KIIS will need to keep up in order to survive in the new survival of the fittest in LA CHR Radio.

 

[radiojomo]

Thx for the update

Have you heard anything about a specific date for Pulse launching in L.A. this summer?

The Pulse will launch on June 1st when the LMA begins with Venture! Let's see how that goes up against AMP and KIIS as well! (Probably not too much of an effect due to the signal!)

 

[4UH8SIMBKAGN]

Today when I saw the new PPM results I couldn't believe my eyes. KLSX grew to #7 overall 6+ from 1,116,100 to 2,218,800. MORE THAN A MILLION IN ONE MONTH! :O
The new format launched only 2 MONTHS AGO and they're doing better than other stations that run rhythmic formats and this is after the 10,000 songs in a row promo.
KLSX is already #1 in teens! Beating out KIIS for the first time in a long time!
With the growth of the station going this fast, do you think KLSX will ever beat KIIS in the 6+ category? Why didn't any station decide to go Top 40 before KLSX? What do you think KIIS will try to do to stay #1? Why is KLSX improving its ratings so fast?

Wrong. The March ratings released today were not after the "10,000 Songs in a Row" promo. 3 weeks of the March ratings included that promotion.

They are not doing better than other stations that run rhythmic formats. KIIS, which as a mainstream CHR that favors rhythmic, is beating AMP as is Power 106.

KLSX is not number 1 in teens. They beat KIIS 1 week, the 4th week, in the March ratings.

Your entire question is way premature since AMP doesn't even have an on-air staff outside of afternoons and nights, weekdays.

It would be good if you got your facts correct. This isn't the first time and you've only got 10 posts.

I'm new to this radio board but you should not be trying to attack me personally. I've been in the industry for a while. I don't think you've seen the March reports for KLSX. I was talking about the 6+ RATINGS. Not the 18+. AMP is behind 2 competitors in the market. The 10,000 songs in a row promotion ended before these ratings were posted. The promotion ended 1 week after the beginning of March. You're the one that doesn't understand that! Why are you complaining about not having a complete on-air staff? That's the point to their growth. HOW MANY RADIO STATIONS GAIN 2 MILLION LISTENERS IN LESS THAN 2 MONTHS? The only station that reminds me of is WFLZ back in 1989 when it over took "The Power Pig". Don't tell me that the station can't top KIIS in a few months. AMP is doing something different than other radio stations.

I certainly have seen the ratings for March. I posted many figures from them on this board before you even started this thread.

There is nothing amazing about the ratings AMP got. They have not zoomed to number 1 in one ratings period or won't in a period of 3 months. Many of us who have posted here for a long time have been calling for a new Top 40 station for years. AMP's early ratings don't surprise me at all.

Here's a question for you. How many markets HAVE 2 million people in them? KLSX hasn't gained 2 million listeners. You get that one wrong, too.

You don't even know when the promo end on AMP. It wasn't just after the first week of March. Check this forum as we have a record of the date and you don't have it right. Here's a clue: AMP went on the air on Friday, February 20 at 5 PM and the 10,000 Songs in a Row was expected to last about a month.

I posted all sorts of demos and 18+ wasn't one of them in the other thread.

Your "facts" are almost all wrong. Get them right or don't post.

I listen to AMP everyday, I would of course notice when the commercials would come in.
I got my data from ALLACCESS.COM which states that KLSX had a market share of 2,218,800 listeners. LA has a market of over 10 million people. (WHERE'S THE LOOPHOLE HERE FOR ME? BECAUSE APPARENTLY THE WEBSITE'S WRONG TOO RIGHT?) I guess you think you know more than the Arbitron does now huh? You go door by door to every house in LA seeing what they're listening? As far as ratings, how could you not be impressed that a station increased by the millions in a few months? For many stations it takes years to rake in listeners! AMP launches and they almost automatically (compared to other stations) hit the top 10.

You obviously don't listen too closely. I can even point to a webpage on AMP's site that shows that they were still doing 10,000 Songs on 3/19. Once again, the date that they stopped playing 10,000 Songs in a Row is IN this forum. You are NOT correct.

KLSX did not gain 2,218,800 listeners. Period. You just don't get it.

There have been a number of radio stations over the years, including ones that I've worked at, that have gained incredibly in the ratings when they switched formats or grew within their format by leaps and bounds in a short period of time. KIIS, Power 106, The Beat, Pirate Radio...to name some of the english language ones in Los Angeles. AMP hasn't gone from worst to first, so no I'm not impressed. It's exactly what I expected. It's not going from worst to number 1...that would impress me.

 

[4UH8SIMBKAGN]

Thx for the update

Have you heard anything about a specific date for Pulse launching in L.A. this summer?

The Pulse will launch on June 1st when the LMA begins with Venture! Let's see how that goes up against AMP and KIIS as well! (Probably not too much of an effect due to the signal!)

The lease starts on June 1. We have not seen anywhere that the format will actually start on June 1. In NYC, Pulse 87, announced the lease on November 14, 2007 but hitting the airwaves was delayed several times from the original target date of early January 2008 to February 11, 2008.

 

[davideduardo]

Uhhh...obviously you're not listening to AMP and seeing what they're doing with the brand and the station. AMP's imagining is directly pointed at KIIS FM's flaws (just like WFLZ).

The Power Pig played mind games on the WRBQ staff far more than they did with the listeners. WRBQ was talk in the morning, AC in daytime, and CHR at night. WFLZ cornered them when WRBQ tried to save the teens instead of proytecting the adult women, and that was a management mistake.

My point: totally different scenario.

The AMP brand is centered around "screwing the KIIS" (similar to WFLZ)

One of the stations I managed when the WFLZ assault was going on was in Tallahassee and I drove weekly from Orlando to Tallahassee listening to the Power Pig. It's obvious you did not listen and did not understand what a bizarre station Albertini had at WRBQ.

The station which is targeted for younger audiences know that if the listeners weren't listening to KIIS or AMP, they would probably be listening to their iPods, which AMP is trying to compete against by limiting the talk and just using the DJs to give away prizes and take requests.

There is no ad market for teens, and if Amp does not make big inroads in 18-35 and 25-44 women, it will not be successful. You could be #1 in teens and not bill a thing...

It would help if you took some of the free training on the Arbitron website, if you wish to understand the ratings. A bit more knowledge of the historical references is recommended if you want to make a credible point.

 

[4UH8SIMBKAGN]

The only station that reminds me of is WFLZ back in 1989 when it over took "The Power Pig".

WFLZ is/was the Power Pig... They did not beat themselves, did they?

WFLZ destroyed WRBQ, the perennial leader in the Tampa Bay market mostly by outsmarting the Q staff, starting with GM Louis Albertini. Not a valid comparison.

Uhhh...obviously you're not listening to AMP and seeing what they're doing with the brand and the station. AMP's imagining is directly pointed at KIIS FM's flaws (just like WFLZ). Even though the station has ended the 10,000 songs in a row promo, they still claim that they have less commercials than KIIS. Hmm...if you're a KIIS listener and you see an AMP billboard on the side of the road with a huge picture of Britney and you decide to give it a listen and you hear almost the same exact music with less and way better DJ commotion than KIIS and you hear that they have less commercials than KIIS and talk about the flaws of KIIS, WHAT WOULD YOU THINK?
The AMP brand is centered around "screwing the KIIS" (similar to WFLZ) and the results have shown and yes, it might not take them just another few months to grab more listeners than KIIS but at the rate their going, the station can possibly be #1 in LA. The real reason I think AMP is getting listeners is the DJs. No DJs is what the people want now! They want the music, NOT THE TALK! If AMP continues with Stryker (BTW, He was a perfect choice for the station) and McCabe solely as the DJs and being jockless in the mornings and middays, the station will continue to grow! The station which is targeted for younger audiences know that if the listeners weren't listening to KIIS or AMP, they would probably be listening to their iPods, which AMP is trying to compete against by limiting the talk and just using the DJs to give away prizes and take requests. KIIS FM DJs have cut down on the "useless talk" lately to compete with this because they know that's what their listeners want to!
In the long run, AMP is outsmarting KIIS and KIIS will need to keep up in order to survive in the new survival of the fittest in LA CHR Radio.

Once again, you are not listening as closely to AMP as you claim. Chris Booker who previously did mornings on Q102 in Philadelphia and last did afternoons for less than two months on K-Rock in NYC before it became NOW was on AMP for THREE days in a row auditioning for the morning show...and he's not the only one...