-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Will CBS-FM sound like 98 WOGL?
- Thread starter carolinaradio
- Start date
C
chuckydoll
Guest
The old CBS-FM emphasized Beach Boys, Beatles, 60's music and Detroit-era Motown (up to '71). The new CBS-FM will emphasize Beach Boys, Beatles, classic rock and Detroit-era Motown, according to the station press release.
This particular hour of WOGL is heavy on national hits with 1 local hit (Elgins) and 1 70's song (Bob Seger). Unless you have strong ratings and/or billings, a gold format heavy on national hits will burn out fast.
This particular hour of WOGL is heavy on national hits with 1 local hit (Elgins) and 1 70's song (Bob Seger). Unless you have strong ratings and/or billings, a gold format heavy on national hits will burn out fast.
My bet would be on it sounding more like CBS' KLUV here in Dallas...
Lots of personality, contesting, and heavy doses of 70's...fringe elements of 60's and 80's...KLUV's ratings have been outstanding since moving in that direction, all at a time when everyone said Oldies are OVER. Not over...just changed.
Lots of personality, contesting, and heavy doses of 70's...fringe elements of 60's and 80's...KLUV's ratings have been outstanding since moving in that direction, all at a time when everyone said Oldies are OVER. Not over...just changed.
Steve Eberhart said:
Dallas does not have PPM, Philly does. I think Philly is the model. Dallas diary results are irrelevant.
I think it will be uniquely New York, with New York's "Greatest Hits" -- no mention of "oldies" and very selected 80s songs.
Incidentally, I couldn't help seeing the ads on the new CBS FM web site. David Eduardo must be having a canary -- cruise company, Lincoln-Mercury and Mercedes-Benz.
Oh...they must be trade-outs for the new jocks ... not to recognize the 50+ listeners. Maybe those 24-34s and 34-49 year olds are buying bigger cars than I see around ... especially those Mercedes.
Nah...it's a trade. David will assure us. Maybe it's a one time deal for those high-level CBS execs...ya think?
Incidentally, I couldn't help seeing the ads on the new CBS FM web site. David Eduardo must be having a canary -- cruise company, Lincoln-Mercury and Mercedes-Benz.
Oh...they must be trade-outs for the new jocks ... not to recognize the 50+ listeners. Maybe those 24-34s and 34-49 year olds are buying bigger cars than I see around ... especially those Mercedes.
Nah...it's a trade. David will assure us. Maybe it's a one time deal for those high-level CBS execs...ya think?
oaktree said:
Check the sites of all the CBS properties in NY. The same clients rotate through everything from Fresh to WCBS-AM to WINS to WFAN.
The ads are coprorate, not station specific.
Sorry to disappoint.
There is no 55+ business. Radio ad market #2, New York, is almost all transactional agency biz, and there are no 55+ campaigns.
- Status