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Will IHeart blow up Kiss 108 FM?
- Thread starter blackgold
- Start date
Kiss is the highest billing music station in Boston. There is zero chance that they will change it to a simulcast of a station that bills about 25% less than they do.
And what would happen to the $20 million in annual billing'
Jamn would be blown up long before Kiss...
you have to be completely ignorant of the Boston radio universe to think that will happen in the next 10 years at the earliest
MassMusicMan
Banned
Is this supposed to be satire? Because it's not even good satire.
Right after the White House replaces Air Force One with a used jet they bought from Frontier.
isn't WROR and WMJX close?
WMJX is second highest billing music station, but KXKS bills 50% more. WROR is the #5 billing music station, with Kiss billing nearly the double..
I think a better question is will Audacy flip WWBX
"Better" in the same way that extraction without novocain is better than root canal without novocain, I suppose.
But seriously ... Flip to what? Boston is a market with many established format leaders that would be very difficult for a new player to impact, and no format holes to speak of other than ones that underperform in advertising because of undesirable demographics (oldies, active rock, classic country, etc.). WWBX is a nice piece of the overall Audacy cluster with plenty of appeal to those impulse-buying, trend-chasing, credit-card-maxing 25-44 females advertisers everywhere drool over.
It's the 4th highest billing music station in the market. No way. (to be polite, I removed the 7-letter word that goes between "no" and "way")
That station is among the top 85 billers in the whole country.
Is men an undersirable demographic to advertisers?
The same one you have to remove twice in "How many (word) times do I have to (word) explain to you that ..."?
No, but they're targeted with classic rock, classic hits, country, urban and sports, plus right-wing talk for some at the upper end of 34-55.
Classic Hits is about 50/50. Country is 55% female. Same with Urban.
That's still a lot of men, 45 to 50 percent. I wasn't saying those formats skewed male, certainly not as male as classic rock and sports, just more male than CHR and AC.
No. Dogs and cats are, though. (just kidding)
Different campaigns go for different ages, geneders, ethnicities and even areas in the market.
Sports overperforms as there are not only male budgets, but sports marketing budgets. That is why the top two billers in Boston are sports stations.
- Status