Will the plug be pulled on STAR 100.7?

[FreddyE1977]

My quick thoughts on this whole mess:

Star100.7 - Please get rid of this name. This is quite possibly one of the cheesiest station names in radio.

Excepting of course the brief period of time when it was Classy 101

 

[Parttimer]

My question is the following: WHY is the signal on 100.7 good enough for STAR but it's not good enough for The Fan?? ??? Can someone explain that one please?

The core audience they want to retain is Star's (more 25-54's than the B). So you don't want to make them go to a new place on the dial. B listeners are going to go shopping anyway, if you get some of them you grow Star.

Beyond that, if you move Star, you have to move around another set of call letters. Not that it's rocket science to do that, but out-of-town agency buyers reading ratings are looking at call letters (there's no frequency listed). So if their Pittsburgh buys always included WZPT then you don't want to make them figure out that they now need to buy WBZW to get those 25-54's they used to get on WZPT.

That's also why they "have the call letters of 2 formats ago." These buyers a lot of times are young and impatient.

And it explains why 93.7 is KDKA-FM. That makes it instantly apparent to a buyer what the new station is, rather than figuring out WPFN or something like that....

On another related conversation to the Star/B merger, 3WS will be the LAST station to pick up any Star listeners. My wife's a good example, she's 44 and Star is her #1 preset. BOB-FM is #2 (everyone seems to forget about them) and the B was #3. She will not sit though 5 seconds of any song from the 60's, and on 3WS you still get lots of that. So her 3rd choice now will probably be Kiss (and DVE is still #4 for her). That's where LTJ might have been on the right track with the "hotter" sound, but they are all the way back to a 2010 version of what we did there in the 90's now.

 

[1c1n3d]

Dave---THANK YOU! Ding, ding ding! Their playlist sucks already. If you even check yes.com for the songs they've played through the hours, it's on repeat and I have yet to see any brand new music that KISS would play for example. Jay Sean - Down ... how about his new one? Black Eyed Peas - why not their new one? Yeah, STAR isn't going to even touch KISS, it's already blowing harder than The Fan...(badoom ching)

B94 is playing Jay Sean and BEP's new songs, so probably as soon as B94 leaves in 20somedays you'll hear them on STAR

 

[senorpancho]

Star 1007 rocks now that Jorge is in it. Jorge was a main part of 961kiss but has now joined the Star 1007 team.
just saying.

 

[PGHsalesguy]

Just another distraction, that is all.

 

[kenhawk1160]

Beyond that, if you move Star, you have to move around another set of call letters. Not that it's rocket science to do that, but out-of-town agency buyers reading ratings are looking at call letters (there's no frequency listed). So if their Pittsburgh buys always included WZPT then you don't want to make them figure out that they now need to buy WBZW to get those 25-54's they used to get on WZPT.

That's also why they "have the call letters of 2 formats ago." These buyers a lot of times are young and impatient.

Well said. It's funny how broadcasters are now finally realizing the ramifications of the call letter shell game. I always found it highly amusing how stations changed their call letters and then buried them in their ID and adopted a brand instead. During the Mix Jamz era:..."WMXP, New Kensington/Pittsburgh", buried in the :50 break between spots. 2 seconds tops. Why even bother?

Yet WLTJ still brands as "Q92.9". :-\

 

[Parttimer]

They were burying the New Kensington part of the ID, not the call letters....

 

[kenhawk1160]

They were burying the New Kensington part of the ID, not the call letters....

Not on my radio, they weren't. It's the only time they ever got mentioned on the air, and everything was exactly the same volume.

 

[Parttimer]

But the fact that they were running the ID in the :50 stopset was because of the New ken COL....