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Will the Track ever come back?

butlerguy03 said:
I think Rhythmic AC would work well in Indy. Looking at our demographics and competition, you could pull listeners from the #2, #3, #6, #10, #11, and #14 stations in the city. I have been listening to ZPL the last few days, they seem to be a little more rock-driven than in the recent past.
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I don't know where you're getting this idea that rhythmic AC would pull listeners from WHHH and WTLC. The format has shown no appeal whatsoever to an African American audience and is tested on white females, who do not constitute much of the audiences of WHHH or WTLC. Rhythmic AC pulls audience, and a very small one at that, from mostly hot AC and top-40. The format has, so far, proven to be a complete turkey.
 
It would be fair to describe the disco-heavy era of the Track as Rhythmic AC.

It would also be fair to describe that period as a dismal failure.
 
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