radioboymark said:
Jason - Listened to your station driving down I-675 on my way back to EVV from Springfield on New Years Eve.. enjoyed the music and hope you let me pull a shift next time I'm in town.
To respond, Great Trails as a company was a non entity. The success of their stations came from the efforts of the local manager. Steve Joos ran WIZE when I was a newbie and did a great job keeping a small market station tight and cooking. WING suffered from it's own success and hubris (remember Adult Radio? WING started using that liner after WGTZ signed on.) or it could have evolved the same way WKRC or others did.
When did Mike Joseph introduce Hot Hits around the country? That's one of the times that tight playlists hit (but I think that was later than 1968). Don't pay any attention to how many songs were on the printed chart. Many weeks, Q102 published a Top 30 or so, but we were only playing about 15 currents.
I never was in the studio at 717 E David, and for that I will never forgive you for rubbing it in....

. Have a great day..
Hey, Mark!
Thanks for listening! I appreciate the comments.
Oh boy, do I remember "Adult Radio 1410", what a turkey that was. But, AM stations of that particular time period were trying to distance themselves from the "kids" and tried to prove to advertisers that "we're really a 25-54 station". In the end, the wimpy music drove the kids away leaving the adults and lower shares. The kids, if they hadn't left for FM already, (like I did to some extent around, say, 1971 or so only to discover some station playing top 40 at 104.7 FM) moved 'cause that was the last straw.
It would have been interesting had WING re-invented itself like WKRC and, later WLW did.
My take on GTB, having worked there is along the lines that you speak. With all due respects to Alex Williams and Clark Davis (should they ever read this), I never had the impression they ever had a good "feel" for why WING worked when it did. WING was a "full service" station that was at it's best when it was allowed to be "full service". Randy Michaels understood this with both WKRC and WLW. GTB looked at "full service" eventually as a needless expense.
When they first went oldies in the mid to late 80's, WING was screwing it up big time. Trying to say "we're the station you grew up with", playing Sammy Davis, Junior and Dean Martin during the day. It was an automatic disconnect with the people who grew up with WING. WING was a top 40 station. Period. As an oldies station, it should have been rock and roll from the git-go. (It was just as silly when WING-FM used the same positioning, but playing Led Zeppelin and other "classic rock"...That wasn't WING ever.)
Then, a PD change was made and I was directed to rebuild the music library. Initially, I did it with my own record collection, but we eventually carted from CD's, once we got a trade. That was fun. I went to a CD store one day and spent about 2-grand, buying every legitimate "greatest hits" package I could. Too bad WING never took care of their record collection like WCOL in Columbus did. When I went there in 1990, WCOL still had darned near every 45 they ever played, complete with an index card catalog of every song. (Sorry, record collectors: that library got sold to a collectible store in the mid 90's).
What happened? Getting the music straightened out took the station from a 1.9 or so 12 plus to a 3.4.
At least WING had a detectable pulse then. But, the budget hardly increased. We wanted to increase the size of the news department and bring back news/sports, etc. in the evening, but that was a no-go by management. Too bad. It just might have worked. And a fatter news department in the morning would have helped Kirkie, too. He was at his best whenever he had people to bounce his material from. Nobody seemed to "get" that at GTB. (Or else, by then, the financial problems they were having were too formidable.)
Then, when your alma-mater, the former WDJX went oldies, instead of programming to "strengths", GTB hired a consultant who told us to play "10 great oldies in a row every hour after 9 am". We went straight in the dumper...and shortly went satellite. It was frustrating, to say the least, but, oh well...
I'm not disagreeing, but I remember seeing somewhere that some stations in major markets dabbled with tighter lists in the late 60's/early 70's. And, since I saw WING surveys back then with shorter lists, that's where I may have made the connection. So, you could very well be right on that account.
If I am recalling correctly, Mike Joseph and "Hot Hits" was an 80's thing. But, I could be off by a couple of years.
When I was a kid, I managed one time to get a copy of the record "sales report" that WING would send into record stores to help them tabulate their charts. It was interesting, to say the least. At least they did try and come up with a legitimate, local survey (which was, of course, only as good as the record store manager who was supposed to fill the thing out).
And, not to rub it in...(well, not much anyway), but looking out the big picture windows at the towers late at night at 717 East David was pretty cool.
I could tell a WING overnight story that happened to me that could have gotten me a death sentence from the FCC (or, at least Alex)...but I'm already way off topic here!