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Winter Book

E

Element9

Radio & Records released the Winter 2009 12+ ratings and it's likely more than a few people are scratching their heads. Regent may be on the verge of economic collapse, but the company has three stations in the Top 5.

WBEN, the market's sole commercial news talk station, holds the top spot in the Winter ratings derby, pulling a 10.3. Country WYRK is steady at #2; WBLK up considerably at #3; fourth place 97 Rock slipped a full share from Fall 2008, but it's up from Winter of 2008 with a 6.4. WJYE was consistent and tied 97 Rock. WKSE is off a bit, but in 6th place. Is Ryan Seacrest is helping or hurting?

The biggest surprise of the Winter book is Star 102.5, which skided to 7th place, off its Christmas book in Fall 2008 and down even from Winter 2008! That's a big surprise for what many pundits consider the AC leader in the market. The Edge is steady, but unspectacular in 8th place. WHTT placed 9th, down from Fall of 2008 and off from Winter of 2008. Jockless Jack rounds out the top ten 12+, up a skooch from Fall 2008 and Winter of 2008 as well.

Hard to figure out what's more disappointing, the Buffalo Sabres or its flagship station's ratings. WGR is down from Fall of 2008 and Winter of 08. The Lake level rose a bit, up from Fall 08 but off from Winter 2008.

Solid Gold Soul AM 1400 perked up half a share from Fall of 08 and matched its Winter 2008 performance with a 1.8 share, which often are combined with Star by the Entercom's sales staff.

Standards on AM 740 pulled a 1.7, up a hair from Fall, but off from a year ago. Interesting that the combined 12+ ratings for 740 + 1400 = a 3.5 share. The Schriver clan at WXRL attracted a 1.5 share and beat WWKB, which slumped to a .5 share without Randi Rhodes (or is it because the station is said to be running at half power?) WECK pulled a .6 and sister station WLVL garnered a .4 share.

WBEN-AM 10.3
WYRK-FM 9.9
WBLK-FM 7.9
WGRF-FM 6.4
WJYE-FM 6.4
WKSE-FM 5.5
WTSS-FM 4.8
WEDG-FM 4.5
WHTT-FM 4.2
WBUF-FM 4.1
WGR-AM 4.1
WLKK-FM 2.5
CKEY-FM 2.0
WWWS-AM 1.8
CFZM-AM 1.7
WXRL-AM 1.5
CHTZ-FM 1.4
WDCX-FM 1.0
CILQ-FM 0.7
WECK-AM 0.6
WWKB-AM 0.5
CFNY-FM 0.4
CIXL-FM 0.4
WHLD-AM 0.4
WLVL-AM 0.4
WUFO-AM 0.4
 
As much as we like to quote the meaningless 12+ numbers here, the Adult 25-54 numbers are the usual suspects:

YRK, GRF, BLK, BEN, and TSS.

I am always amused by the conjecture posted here about 12+ trends and what they mean. Regardless of the debate, the answer is: Nothing.
 
Think back to the lineup that WHTT had a few years ago, and compare it with what they have now - both musically and talent-wise. Any wonder that they're 3rd in a 3-way race?

What's next? More syndication? Oy. Pull the plug on Citadel and get it over with.
 
NeedsMoreCowbell said:
As much as we like to quote the meaningless 12+ numbers here, the Adult 25-54 numbers are the usual suspects: YRK, GRF, BLK, BEN, and TSS. I am always amused by the conjecture posted here about 12+ trends and what they mean. Regardless of the debate, the answer is: Nothing.
Click to expand...

True. 12+ ratings are nothing more than a beauty contest, or a statistical assessment of a station's performance in a specific geographic area as it relates to all listeners age 12 and older. In case you haven't noticed, conjecture and many cases, educated opinion, are what fuel this board.

Anybody who's been in radio maore than three weeks knows 25-54 is the money demo, as ridiculous as that's becoming these days given the pronounced differences between a 26 year old and a 52 year old.

Nowhere was it written, "despite Star's 12+ loss, they're probably #1 in Women 25-54." That would be conjecture. And probably, it would be true. Unless, of course, WJYE nudged them out. Or WYRK had another great 25-54 book as it often does. Or maybe WHTT had great ratings 45+ Women, but stunk the joint out in Men. Or that WGRF tanked in Women but as usual, owns Men. Or WBLK... Well, you get the idea. Now that's conjecture. BTW, if you have the 25-54's, please enlighten us mortals. No numbers, just position.

I guess I should have added the disclaimer, "but remember it's only 12+, please, no wagering."
 
"but remember it's only 12+, please, no wagering."
Click to expand...

ROFLMAO
Sorry, couldn't help it (20 years playing with demos and it's so true!!)
 
>>BTW, if you have the 25-54's, please enlighten us mortals. No numbers, just position.

I did that already. Here you go again:

YRK
GRF
BLK
BEN
TSS
 
Which stations really deserved the ratings that they received the book?
 
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