• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WJBR sold to VCY???

DavidEduardo said:
And they would lose 50% to 60% of their usual Christmas share. The Christmas music weeks are by far their very biggest of the whole year.
Click to expand...
Well, maybe. When 1 of the 2 AC stations in Atlanta changed format, B98.5 (WSB-FM) no longer had direct Christmas music competition. They continued with all Christmas music, and of course their ratings went through the roof. However, when January arrived, a good portion of the listeners who left when they went all Christmas didn't return. So they decided that as long as there was no place else for listeners to get Christmas music, they could get away with perhaps 4 Christmas songs an hour.

Their ratings still significantly increased though not to the extent they did with all Christmas music. But their ratings early the following year were much better. So that's what they have continued to do.

That said, whatever B101 does has nothing to do with whether or not WJBR is around. WJBR has not been a factor in Philly.
 
I wonder how it is that WJBR decided to go AC? In Willmington, you can get WBEB.
Yes, at one point WJBR and WSTW were owned by DelMarVa broadcasting.
I know they sold WSTW to Forever Media, but how did WJBR get sold as a standalone?
 
JH_Radio said:
I wonder how it is that WJBR decided to go AC? In Willmington, you can get WBEB.
Click to expand...
But the 65 dbu signal just barely touches Wilmington from the Northeast. It misses about 80% of the market; 65 dbu is pretty much the minimum for in-home listening and that is the bulk of Christmas music AQH listening.

In fact, the WBEB 70 dbu signal barely hits a tiny slice of the Wilmington market and that is where 80% of all home and work listening takes place.
 
DavidEduardo said:
But the 65 dbu signal just barely touches Wilmington from the Northeast. It misses about 80% of the market; 65 dbu is pretty much the minimum for in-home listening and that is the bulk of Christmas music AQH listening.

In fact, the WBEB 70 dbu signal barely hits a tiny slice of the Wilmington market and that is where 80% of all home and work listening takes place.
Click to expand...

Can you explain this DBu signal thing to me please?
I know it's some kind of measurement but past that can you explain it more in practical termbs when it comes to what you get on your radio in car and at home?
Thanks!
 
dBu is short for DeciBels-Microvolts. "u" is commonly used to mean micro (1 millionth) in metric units, while "m" is used for milli, 1 thousandth). It is a measure of the strength of the station's field strength at a particular distance, available for receivers to capture.

In this context, David is using it as a way to speak about distance from the tower. It is one number that can be used for all stations regardless of power.

If you imagine an ideal non-directional antenna on a 100 meter tower with a effective radiated power of 6,000 watts, the distance to the 65 dBu curve is 22 km (13.5 mi).
If you mount a 50kW ERP antenna/station at the top of the same 100 meter tower, you get a distance of 35 km (22 mi) to the 65 dBu curve.

WJBR's tower is located about 22 miles from downtown Philly, and is less than 100 meters tall, thus the metrics David quoted above for how much of the population is inside the curves.

These calculations are for an outdoor aerial receive antenna. The kind of pocket radios or desk radios people really use inside their homes will be worse. Which is why it is actual usage is well inside of the theoretical curves plotted on a site like Radio-Locator, and also why listening to distant stations in cars can be different than at home listening.
 
PTBoardOp94 said:
These calculations are for an outdoor aerial receive antenna. The kind of pocket radios or desk radios people really use inside their homes will be worse. Which is why it is actual usage is well inside of the theoretical curves plotted on a site like Radio-Locator, and also why listening to distant stations in cars can be different than at home listening.
Click to expand...

Thanks! So what I can get with my outdoor antenna is not what most people normally use, because if I try the same on a portible radio, its not good enough reception for most people and most are not gonna fiddle with an antenna. Might as well just stream it! Which in this day and age smart speakers make that a breze.
 
I don’t think WJBR and WSTW were ever co-owned. Regardless, the evolution was basically a parallel to many easy listening stations, transitioning into an AC format over a period of time.
 
AbrahamJSimpson said:
I don’t think WJBR and WSTW were ever co-owned. Regardless, the evolution was basically a parallel to many easy listening stations, transitioning into an AC format over a period of time.
Click to expand...
Correct. WJBR started its life playing Light Classics but by the early 60's was a Beautiful Music station. In the late 80's, it evolved into Soft AC and then AC, pretty much mirroring the chronology of the Beautiful Music format across the U.S.
 
Last edited:
To achieve any meaningful scale in the market would be cost prohibitive. One-off deals to entities for which a cluster/sales are not the business driver is quite a different animal. DHA meanwhile has a number of cluster-mates, and isn't the lone station in a market where it has the deck stacked against it by two bigger players.
 
AbrahamJSimpson said:
A couple are male. More are female, unsurprisingly. But the point is absolutely correct. Those guys are, theoretically all well and good if they tune in, but we all know the bread and butter demo doesn’t align with this message board.
Click to expand...
So, they are Contemporary Adults and we're Oldies?
 
BJSteigner said:
I believe it's too expensive to buy in NYC. Why? taxes, rent, staff salaries, and the list goes on.
Click to expand...
And it would be next to impossible to create an effective cluster of 3 to 4 FMs... and that is needed to create "packages" that are easier and more efficient buys by larger advertisers.
 
JH_Radio said:
I wonder how it is that WJBR decided to go AC? In Willmington, you can get WBEB.
Yes, at one point WJBR and WSTW were owned by DelMarVa broadcasting.
I know they sold WSTW to Forever Media, but how did WJBR get sold as a standalone?
Click to expand...
You should've seen how it was in the NYC area at one point up until 2011. If you were in White Plains, you had 967 the Coast from Stamford, WALK from Patchogue, KJOY Long Island, WHUD from Peekskill, Fresh 1027 (softer at the time) 1039 WFAS from White Plains, Lite Fm, and WEBE 108 from Bridgeport. Most if not all came in clear in that location
 
Xale57 said:
You should've seen how it was in the NYC area at one point up until 2011. If you were in White Plains, you had 967 the Coast from Stamford, WALK from Patchogue, KJOY Long Island, WHUD from Peekskill, Fresh 1027 (softer at the time) 1039 WFAS from White Plains, Lite Fm, and WEBE 108 from Bridgeport. Most if not all came in clear in that location
Click to expand...
I live in that area. In some places you can also get 102.3 WSUS if you're further west closer to Sussex County and Morris County, Magic 98.3 in Central NJ by New Brunswick.
 
CassChopper96 said:
Is WBEB a top billing station in Philly
Click to expand...
It has been the absolute top biller there since the early 70's, and among them since the late 60's. I think WMMR beat it in 2022, but it was still #2 even now under less than competent ownership.

But while Jerry Lee still owned it, it was the absolute leader in billing always
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom