T
Those RRRRs
Guest
They should do what GM wanted orginally and go Oldies, the stuff you dont hear on OGL, I think there is enough of the oldies pie to make another oldies station on FM profitable, the format should be just like WMID....
They could do that if they wanted to. But here's the catch. Don't fall into the big lie that oldies isn't profitable. Done correctly it can definitely be a money maker. There are still plenty of moms and pops around the country living comfortably with their family owned radio stations.
With the surplus of debt consolidation / debt counseling / bankruptcy ads targeted at the masses, there are plenty of spots that need air time.
The problem is that the format isn't profitable enough for the greedy corporations who own radio stations today. What's funny though is those same big corporations who decided that oldies isn't a profitable format are now losing their shirts thanks to the cookie cutter radio stations they've created.
It's a disgrace.