• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WJMK news flash

O

OldiesCat

Guest
WJMK was never a highly-ranked stations where Oldies is concerned. It was almost never top 10 25-54 nor 12+.

As much as we hate to see any Oldies station bite the bust, it's not like this was any sort of trend-setting example of how to do Oldies, really.

This could be a great opportunity for another operator to do Oldies correctly.
 
I beg to differ...

> This could be a great opportunity for another operator to do
> Oldies correctly.

Actually, the fact that Infinity pulled the plug on two oldies stations in the Top 3 markets - L.A. being the expection, but who knows when KRTH will be shown the door - is a strong statement about the future of traditional oldies.

Basically, by virtue of Jack, Infinity is trying to reinvent the oldies format.

And if I could borrow a quote from Inside Radio editor Tom Taylor from today's Newark Star-Ledger:

"They just blew it up... They did detonate the format."

Yes, I know that there are a few markets like Philadelphia that still have an oldies station... I've seen that the format has made the Top 5 in Detroit with WOMC... But it doesn't take a genius to figure out that traditional oldies as we know it is fading fast.

<P ID="signature">______________


New York City Radio and TV</P>
 
Re: I beg to differ...

What is fading faster? Oldies or WCKG? Silly of me to think this. Oldies, like Jammin' Oldies needs to breath, grow and come up each decade. Also, the imaging has to change and if it's done properly you can be in the top 5 25-54. Infinity just doesn't believe in it anymore. End of story and once again, another format falls by the wayside because of what the big boys caused. They've caused radio's problems by lobbying to get what they wanted. Once they got what they wanted it had issues and ramifications that don't allow certain formats, certain music and certain things to occur in markets for fear of affecting the cluster of 7 STATIONS. Jack is a knee-jerk reaction to the affect de-reg has caused. It's stupid, insane and one could argue that this is what they perceive to be a full-fledged upgrade to the oldies format. Kind of like the 80s where every radio station IGNORED an entire generation of music until the latter part of that decade. Now we have it all over again, Jack sprinkles in some of the oldies but it crashes into so much else that it's like a spice on your tongue that your taste buds can't handle.

> > This could be a great opportunity for another operator to
> do
> > Oldies correctly.
>
> Actually, the fact that Infinity pulled the plug on two
> oldies stations in the Top 3 markets - L.A. being the
> expection, but who knows when KRTH will be shown the door -
> is a strong statement about the future of traditional
> oldies.
>
> Basically, by virtue of Jack, Infinity is trying to reinvent
> the oldies format.
>
> And if I could borrow a quote from Inside Radio editor Tom
> Taylor from today's Newark Star-Ledger:
>
> "They just blew it up... They did detonate the format."
>
> Yes, I know that there are a few markets like Philadelphia
> that still have an oldies station... I've seen that the
> format has made the Top 5 in Detroit with WOMC... But it
> doesn't take a genius to figure out that traditional oldies
> as we know it is fading fast.
>
 
Re: I beg to differ...

infinity blew up arrow 93 in los angeles in april for jack. <P ID="signature">______________
"...on a scale of 1 to 10, I give her a 2 - that's only because I've NEVER seen a 1."</P>
 
But it does take a genius

To see what is really happening!

It isn't that oldies stations are slipping in the ratings (some are)

It isn't that the "traditional" oldies audience is dying....hell my 7 year old cousin knows every beach boys song by heart....there will ALWAYS be an audience for that type of music...(if you don't agree....go to Denny's or any grocery store and see what they play)

Its that SALES departments are dictating PROGRAMMING!!!

All that a "modern" radio sales person knows how to do is fill out an order from an agency...and (as we all know)...the only things agencies look at are Women 25-54 (for the most part)...and this is what "Jack" is supposed to get...

Jack is NOT the modern equivalent to oldies....it is the quickest "bandaid" to radio....

"Hey we need young women....already two hot acs...a soft one...blah blah blah..."

It also points to WALL STREET dicatating PROGRAMMING!

How many jocks are on WJMK now? How much money did they save to blow out Greg Brown, Dick Biondi, Fred Winston....need I go on?

It is the same story that happened at WGLD in Indy....great talent, strong numbers....billing was a little off and company is looking to sell so they go with the "flavor of the month" format that has NO OPERATING EXPENSES and looks attractive to a new owner...may even get a ratings spike to look even better to a new buyer (Isn't Infinity looking to sell or am I confused?)


But just as Jammin Oldies or what ever the format...it only works if its done well....MOJO in Ohio is still strong after Jammin Oldies is (all but) dead.

Didn't all this talk about Oldies dying happen just after Oldies stations started to "age" their formats away from 50's and 60's to 60's and 70's?

Attention all Chicago stations: There is now a top 15 format and airstaff ready to start for you on Monday!!!
 
Re: But it does take a genius

You're exactly right in your assessments. Kudos! And I said it years ago. De-Reg was the death of radio because radio wasn't meant to be run like this. Music, ideas and formats fall by the wayside because they INTERFERE with cluster. Never mind there's a market for it, if it interferes with OUR CLUSTER or another company has that demo locked, the format gets ignored and the PEOPLE get screwed. Wall Street can't run itself properly and it's running radio, go figure. CCU, INF, DIS all got what they lobbied for and the end result is this mess. Radio is losing people to alternative technologies and radio slept through it's beginning. Radio creates band-aids that will bridge the problem into other quarters not yet seen. That's all they've been doing. Prolonging the reality. Radio is the horse and buggy and this is 1908 all over again. Eventually the horseless carriage will take over. The question is will CCU, INF and DIS be a part of any of it?
 
Re: But it does take a genius

Nothing will change unless radio makes its own decisions.....not stockholders

Radio was never a "high" profit business....it makes a profit and serves a purpose....

The saddest part is that we (as in radio) are letting all the technology catch up with us....how long will it be before internet stations are just as clear in your car as FM....or how long until XM and Sirius merge and take over...the list goes on...

Now everyone is on shuffle and playing "what we want"....sounds like radio is only for radio people...forget those stupid listeners.....

I know (literally) hundreds of friends, family, and businesses that have lost their station the whole family listened to together.

I grew up listening to WJMK in the 80s....wasn't anyone in the families favorite music (save for my dad)....but we could all enjoy the songs and sing along....My mom and dad have no idea who the pet shop boys or even Duran Duran are....and they have WAY MORE MONEY to spend than I do!!
 
> This could be a great opportunity for another operator to do
> Oldies correctly.
>

It's Called Real Oldies 1690 on your AM dial. I bet they are totally "Jacked up" over there with the probable ratings jump they are about to receive And you know that they are going to jump at the chance to hire Dick Biondi (and his advertising revenue). <P ID="signature">______________
In Harmony
From the Bop Shop,
Brian "BD Bopper"</P>
 
WRLL reality check

don't get too excited- few FMers will automatically flip their allegiance to
an AM that's playing Sinatra as part of it's playlist.


>
> It's Called Real Oldies 1690 on your AM dial. I bet they
> are totally "Jacked up" over there with the probable ratings
> jump they are about to receive And you know that they are
> going to jump at the chance to hire Dick Biondi (and his
> advertising revenue).
>
 
sorry

No- many of the Oldies stations that held on to 50s & early 60s music the longest are victims. They didn't catch the wave out of 50's and into 70's soon enough.



>
> Didn't all this talk about Oldies dying happen just after
> Oldies stations started to "age" their formats away from
> 50's and 60's to 60's and 70's?
>
> Attention all Chicago stations: There is now a top 15
> format and airstaff ready to start for you on Monday!!!
>
 
Jammin' Oldies-time to grow?

> What is fading faster? Oldies or WCKG? Silly of me to think
> this. Oldies, like Jammin' Oldies needs to breath, grow and
> come up each decade.

Uh, let's not put Oldies in any sort of comparison with Jammin' Oldies- that
was a totally dog format that did ZERO anywhere (except maybe Mojo in Cincy).
 
Re: Jammin' Oldies-time to grow?

> Uh, let's not put Oldies in any sort of comparison with
> Jammin' Oldies- that
> was a totally dog format that did ZERO anywhere (except
> maybe Mojo in Cincy).

You are kidding right? Do you realize how much it billed specifically in this market, partly at WJMK's expense???????? That frequency STILL has yet to recover revenue wise since they dumped JO for CHR.<P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>
 
And you know that they are
> going to jump at the chance to hire Dick Biondi (and his
> advertising revenue).
>

Brian,

Not going to happen. Infinity is holding all the jocks to their contracts to run them on their Internet stream and according to them their HD subcarrier.<P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>
 
Re: Jammin' Oldies-time to grow?

There's no use arguing with people who have a spun scenario for what they wish to be reality in their head. It's sad but you're seeing why radio is what it is and those responsible for it all. No need to wonder about things anymore, it's all been accounted for.

> > Uh, let's not put Oldies in any sort of comparison with
> > Jammin' Oldies- that
> > was a totally dog format that did ZERO anywhere (except
> > maybe Mojo in Cincy).
>
> You are kidding right? Do you realize how much it billed
> specifically in this market, partly at WJMK's
> expense???????? That frequency STILL has yet to recover
> revenue wise since they dumped JO for CHR.
>
 
I don't know. 16.5 million in a year. Sounds OK to me. Better than CKG, Zone, Kiss etc. As far as it's future? You can't use that analagy because Jack's future is more uncertain than oldies, unless you want to look at some study and twist it to justify what you want it to say.

> WJMK was never a highly-ranked stations where Oldies is
> concerned. It was almost never top 10 25-54 nor 12+.
>
> As much as we hate to see any Oldies station bite the bust,
> it's not like this was any sort of trend-setting example of
> how to do Oldies, really.
>
> This could be a great opportunity for another operator to do
> Oldies correctly.
>
 
Re: WRLL reality check

> don't get too excited- few FMers will automatically flip
> their allegiance to
> an AM that's playing Sinatra as part of it's playlist.
>
Obviously, you and David Eduardo, know very little about Chicago radio. Chicago radio for the average listener in the early 60's and 70's was probably the most exciting radio in the country. While WRLL's (We Rock (with) Larry Lujack), signal sucks at night, its programming is top notch. I think a sizable number of 104.3 listeners will find 1690 on the AM dial.
> >
> > It's Called Real Oldies 1690 on your AM dial. I bet they
> > are totally "Jacked up" over there with the probable
> ratings
> > jump they are about to receive And you know that they are
>
> > going to jump at the chance to hire Dick Biondi (and his
> > advertising revenue).
> >
>
 
Re: WRLL reality check

LOL. True.

> Obviously, you and David Eduardo, know very little about
> Chicago radio. Chicago radio for the average listener in the
> early 60's and 70's was probably the most exciting radio in
> the country. While WRLL's (We Rock (with) Larry Lujack),
> signal sucks at night, its programming is top notch. I
> think a sizable number of 104.3 listeners will find 1690 on
> the AM dial.
> > >
> > > It's Called Real Oldies 1690 on your AM dial. I bet
> they
> > > are totally "Jacked up" over there with the probable
> > ratings
> > > jump they are about to receive And you know that they
> are
> >
> > > going to jump at the chance to hire Dick Biondi (and his
>
> > > advertising revenue).
> > >
> >
>
 
Re: Jammin' Oldies-time to grow?

> > Uh, let's not put Oldies in any sort of comparison with
> > Jammin' Oldies- that
> > was a totally dog format that did ZERO anywhere (except
> > maybe Mojo in Cincy).
>
> You are kidding right? Do you realize how much it billed
> specifically in this market, partly at WJMK's
> expense???????? That frequency STILL has yet to recover
> revenue wise since they dumped JO for CHR.
>
How did the little peashotter 103.1 do when they were Heart & Soul, with Murphy in the Morning? Wasn't Winston on in afternoons, also?
 
> > This could be a great opportunity for another operator to
> do
> > Oldies correctly.
> >
>
> It's Called Real Oldies 1690 on your AM dial. I bet they
> are totally "Jacked up" over there with the probable ratings
> jump they are about to receive And you know that they are
> going to jump at the chance to hire Dick Biondi (and his
> advertising revenue).
>
Maybe he's (Lujack) mellowed with age, but I remember the Lujack/Biondi rivalry of the 70's. There was not a lot of love lost between the two. I distinctly remember Lujack saying over the air, as direct competitiors in PM drive, to Biondi that Chicago was NOT big enough for the two of them. Shortly afterwards, Biondi was headed to Myrtle Beach (I think).
 
Re: Jammin' Oldies-time to grow?

> How did the little peashotter 103.1 do when they were Heart
> & Soul, with Murphy in the Morning? Wasn't Winston on in
> afternoons, also?

Klunk,

103.1 as Heart & Soul barely bliped Arbitron.

WXXY/WYXX did not take off until they launched the mainstream pop 80's format, a few weeks after the peashooter WXXY signal went Super Class A directional, toward the city. BCR sales staff cross sold it with their then Mainstream CHR tri-mulcast on 92.7/92.5

Murphy had his loyal followers. And Winston on the 80's Channel sounded right at home doing 3-7pm.<P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom