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WJMK or WCBS coming back?

> > (Former) Oldies listeners will continue to listen...just
> not
> > to Oldies. They won't come back to Oldies....cause Oldies
> > isn't going to be an option.
> >
>
> You must of missed class that day this was taught. As people
> age they are set in their ways. Can't teach an old dog new
> tricks. It is a stat and shows in the research. Advertisers
> also need this. Older people int he majority will not listen
> to newer or different music as they age. Period.
>
> Also some of you MISS a major point. It is not the dismissal
> of the 54+ traditional oldies listener. The question is,
> there is no where for the mid 40's female to go to listen to
> Top 40 music from her heyday.
>
> Furthermore on a tangent, a lot have their heads in the sand
> and think the research is gospel. Radio listenership not
> going down? LOL, the new generation is busy listening to
> radio? Maybe as involunatary background noise. Thank
> computers, ipods, internet, P2P programs, satellite
> etc....... When the older gen is dying off, someone will
> have to replace them and it will not be the younger gen.
>
OK....Without degenerating into a shouting match, let me address your points...

1. Absolutely right. Proves my statement. Can't change listening habits...OR buying habits...UNTIL the option is taken away. Case in point: Driven any Packards lately? Studebakers? Deloreans? Plymouths? Did the people driving Oldsmobiles just decide to stop driving? No. Went to a different option. Or they take the bus (satellite radio.) Or they have the grandkids drive them (Internet and I-pods.) But they still get around.

2. There is a place where the 40-year old woman can get the music of her heyday...it's called AC radio. Mixes lots of old favorites with music from the 80s, 90s and today...wait, did I just hear a positioning statement in there somewhere?

3. Where do the younger gen. hear the music to download and decide if they like it? MTV? They don't play music. Ipod? Pay 99 cents to download something you've never heard? They get it from the radio, goofy. That's where they hear it, and THEN add it to their collection. It's there, it's free, and it's accessible without parental controls (cept for the pesky FCC.) Listenership down? Sure. But not out.

4. 80's Now.com? I like it. Good mix of 80's music. But shouldn't it be One Hit...All the Decade? (tongue firmly in cheek--I played them as currents.)

Thanks for the dialogue.
 
[Today, radio usage will NOT decline. It will just
redistribute itself.]


If the ADVERTISER actually believes this , then I can give them a great deal on the Sears Tower!
 
> [Today, radio usage will NOT decline. It will just
> redistribute itself.]
>
>
> If the ADVERTISER actually believes this , then I can give
> them a great deal on the Sears Tower!

Advertisers buy cost per point. It does not matter how many people listen to radio in general (a number that h has been stable for 40 years) but how many are listeneing to the staitons an advertiser buys. Ad rates are based on AQH audience size, not on radio usage.
 
Judging by some of the other markets that lost their oldies stations several months ago, Infinity's own US99 could get a spike from the loss of WJMK. Country seems to be a format many displaced oldies listeners gravitate towards.



> > > The total cume for radio has not varied more than a
> few
> > > > thenths of a percent from the 70's. It is currently at
>
> > > > between 94% and 96% of all persons, depending on the
> > > market.
> > >
> > >
> > *>
> >
> ************************************************************
>
> >
> > >
> > >
> > >
> > > I think that you are dancing with us, David. Remember,
> we
> >
> > > are (former) listeners, NOT advertisers. The original
> > > thread pertained to former Oldies listeners coming back
> to
> >
> > > Oldies radio sometime in the future. My post referred
> > > specifically to the drop in commercial MUSIC radio
> > listeners
> > > in the last 10 years.
> >
> > Correct. The reach of radio, whether by format or in
> general
> > has not changed in the last 10 years. There are
> differences
> > based on formats... if you go back further in time, a
> > leading music format was "eautiful music"... but the
> number
> > of total listeners (as a percentage of th epopulation) has
>
> > not varied from year to year, from decade to decade, or
> from
> > the late 60's to today.
> >
> > There are always some people who don't listen, and some
> who
> > listen lightly. But, remember, nearly no one listend just
> to
> > CBS-FM. Or, for that matter, to any oldies staiton
> anywhere.
> > the average Arbitron diary has three different staitons in
>
> > it... so when an oldies staiton is lost and not replaced,
> > the normal, non-whiney listener just uses the other
> choices
> > more.
> >
> > When NY lost country, usage of radio did not decline. The
> > people who liked country just settled on thier other
> > choices. Today, radio usage will NOT decline. It will just
>
> > redistribute itself. There are only a small handful of
> folks
> > as passionate about oldies as you are, and, statistically,
>
> > you don't count. Thanks for playing.
> >
>
> ***Stands and applauds***
> Amen. Oldies aficianados better go burn their 45s to
> CD...cause Classic Rock is the new oldies. I read the posts
> here from the 'outraged' minority.
> Doo-wop? Been dead since the Beatles hit. The people that
> lament the death of CBS-FM and WJMK are the same people that
> were crying about the Oldies shift to 60's and 70's. Well,
> guess what, kids. The "Real Oldies" Oldies geeks often refer
> to as the heart of the 'true' Oldies format aren't relevant,
> or in many cases, even recognizable to anyone under,
> say....50. Think McDonalds gives a damn about selling senior
> citizens coffee and playing bingo? Nice extra income, but
> Happy Meals are their guarantee for future earnings. Same
> with radio. Gotta go where the money and the interest lies.
> How many people burn CD's and listen to I-pods with elevator
> music (sorry, Beautiful Music) on them? Didn't think so.
>
> Is there an audience for the Oldies Format still? Yes. Is
> there money to be made in the format? Again, yes. Is
> Lawrence Welk still viable and profitable to his company,
> and to the PBS stations airing the show? Yes. Is there
> enough interest to sustain the show in the competitive
> marketplace? Not a chance. Just Like Welk's EZ listening
> music, Oldies is fading away. You can fight it, but it'll
> still happen. And the fact that you still buy things doesn't
> matter to radio advertisers. Why not? Cause you'll buy what
> you want, without regard to advertising...just like you
> listen to what you like (songs from 30, 40, and 50 years
> ago) without regard to current trends.
>
> The 'average' listener (not the 50 people that grumble on
> these boards) will, as David so aptly pointed out,
> eventually find another station to listen to. No one outside
> the business particularly cares. Formats come and go. Radio
> will go on. David is right.
>
> (Former) Oldies listeners will continue to listen...just not
> to Oldies. They won't come back to Oldies....cause Oldies
> isn't going to be an option.
>
 
> Judging by some of the other markets that lost their oldies
> stations several months ago, Infinity's own US99 could get a
> spike from the loss of WJMK. Country seems to be a format
> many displaced oldies listeners gravitate towards.
>
I don't see how oldies listeners would go directly to country music. Unless some oldies listeners also like country, don't expect that to happen. Also most country stations are typically new music, or hot country that focuses on new plus the last 5 years. Maybe I'm wrong on that part. For the few markets that have classic country, I've noticed it mostly on the AM dial rather than FM.
If my dad were alive today, he would not like the new country music. Same reason he didn't like rock/pop music past 1967.
 
> > [Today, radio usage will NOT decline. It will just
> > redistribute itself.]
> >
> >
> > [If the ADVERTISER actually believes this , then I can give
>
> > them a great deal on the Sears Tower!]

>
> [Advertisers buy cost per point. It does not matter how many
> people listen to radio in general (a number that h has been
> stable for 40 years) but how many are listeneing to the
> staitons an advertiser buys. Ad rates are based on AQH
> audience size, not on radio usage.]


***************************************************************


Clear Channel Communications, Inc. company stock has DROPPED 19% in the past year. Enough said.
 
Re: Bad comparisons.

>
> Clear Channel Communications, Inc. company stock has DROPPED
> 19% in the past year. Enough said.
>

The entire media sector is down over 20% over the last year. XM Satellite was at 39, and is now between $29 and $31.

Pfizer is down 20% from its 52-week high.. does that mean medicine is out of fashion?

Radio Revenues are up ahead of inflation from 2003 to 2004, and for the first time in 2004, Radio took over 8% of total ad budgets... the highest portion of budgets since the 60's.
 
>
> Clear Channel Communications, Inc. company stock has DROPPED
> 19% in the past year. Enough said.
>

Another point... radio is only about 40% of the gross income for Clear. Billboards, entertainment and other businesses (rep firm, etc.) make up the bulk of the revenue. And the soon to be spun off entertainment division has been revalued at less than half of what it cost... and that has impacted the stock... not the radio operation.
 
Re: Bad comparisons.

> >
> [Clear Channel Communications, Inc. company stock has
> DROPPED
> > 19% in the past year. Enough said.]
> >
>
> [The entire media sector is down over 20% over the last year.
> XM Satellite was at 39, and is now between $29 and $31.
>
> Pfizer is down 20% from its 52-week high.. does that mean
> medicine is out of fashion?
>
> Radio Revenues are up ahead of inflation from 2003 to 2004,
> and for the first time in 2004, Radio took over 8% of total
> ad budgets... the highest portion of budgets since the 60's.]


********************************************************


Save it for the next CCC stockholder meeting, David.
 
Re: Bad comparisons.

> > >
> > [Clear Channel Communications, Inc. company stock has
> > DROPPED
> > > 19% in the past year. Enough said.]
> > >
> >
> > [The entire media sector is down over 20% over the last
> year.
> > XM Satellite was at 39, and is now between $29 and $31.
> >
> > Pfizer is down 20% from its 52-week high.. does that mean
> > medicine is out of fashion?
> >
> > Radio Revenues are up ahead of inflation from 2003 to
> 2004,
> > and for the first time in 2004, Radio took over 8% of
> total
> > ad budgets... the highest portion of budgets since the
> 60's.]
>
>
> ********************************************************
>
>
> Save it for the next CCC stockholder meeting, David.
>

I'm not a shareholder. Please see my other post for the real reason the shares are off: the entertainment division.
 
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