A
awj223
Guest
I don't think that's an age related thing, it goes for all ages. I'm under 30 and I've listened to AM through chatter, sideband splatter, power line noise, and worse to hear what I want to hear. Sometimes I would miss plays, home runs, etc., because sideband splatter was obliterating 50% of the words being broadcast, but it was the only was to follow the game from the car while hearing my team's commentators. I've listened to signals so weak, you could literally hear the static over the speakers caused by opening the car door or pulling on the seatbelt. Class A stations go quite far on groundwave alone when properly protected. But guess what, the broadcast was almost 100% audible even when the signal was probably down in the 50 uV/m range.mimo said:awj223 mentions that AM should differentiate itself from FM. I couldn't agree more. The theory in Canada for years that AM was supposed to be an alternative or compliment for FM. Both offering completely different programming, whether it was music based or not. I FIRMLY believe that it's the programming that attracts listeners, not the band. I know people who are under 30 (some in their teens) who WOULD tune in an AM station if it offered them what they wanted. They don't care about the source, as long as they get what they want.
Not a different age segment, a different content segment. Sports is one that works. People will listen in market, out of market, through static, etc., to hear it. It appeals to younger audiences. A lot of the ads are national and you can patronize the companies wherever you are. The teams get to reach displaced fans. It's up to station owners to come up with new formats that work, and take advantage of AM's range.DavidEduardo said:So, what other segment is there? Essentially, AM is taking some of the older segment that does not mind AM. But, as has been amply proven in a couple of dozen markets, when the formats identified with AM move to FM, they do better demographically.
What, other than religion, Farsi or infomercials, could be put on AM?
Personally I can't stand listening to sports on FM. The multipath is annoying and the range is pathetic. There isn't a single FM signal around here that I'd consider full market. No matter what mountain range you put the transmitter on, it's going to be blocked by another one. The only way to get line of sight to the entire area would be to put the transmitter on an aerostat balloon, 5000' or more up, and the FAA would probably have issues with that, especially with the fog and the proximity to SFO, OAK, and SJC. KNBR is the only real full market signal, as well as KCBS and KGO (if you don't mind its deep nulls to the east and west). Still, KGO covers the area a lot better than any FM, even the mighty KIOI. Give me the call letters of any FM around here and I'll tell you somewhere in the market where it doesn't come in clearly.
I'm not saying that the AM band can support the number of stations on it today. IMO it can't. The many smaller stations, with all of the disadvantages of a 10 kHz mediumwave channel and none of the range, have no competitive advantage. That is why I said in another post that the long term plan should be to move them to FM channels - the extra FM channels created by our friends at iBiquity. AM can then be cleared out for class A stations only, and they should use their range to differentiate themselves from their FM competitors. One thing they should not try to do under any circumstances is broadcast content that requires high frequency response receivers. That was a dumb move by WHAT. I don't think it's reasonable to expect that AM listening will ever approach what it was in the 50's and 60's any more than it's reasonable to expect radio to ever regain evening listener levels of the pre-TV era, or to begin carrying drama/sitcom programming again. But I don't think that is necessary in order to keep the band from dying out completely. We may lose a handful of stations by moving them to digital FM, but that will help increase the distance advantages of the remaining ones. I think that's a better option than letting IBOC destroy the entire band by completely eliminating any advantage it may have had.