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WKFS HD2 Debuts on 100.7

The Wiz since the switch of Mojo is doing much better, almost as good as Kiss in the PPM's. Clear Channel did the "Wild" thing with its Lexington Translator and it hurt the other Urban in the market and pulled a 3.9 share in its first book and it has a sister CHR in 104.5 The Kat. Hubbard does a great job with all there Hot AC's and does radio better than anyone else, Live Local, well researched,strong communty presence, amazing imaging. In Q102, WTMX(Chicago) and KS95 in Minneapolis they have THE three bestsounding Hot AC's in the country, why would you take that on with a Premium Choice Channel and hope to succeed. Radio One should have been the target, no doubt about it.
 
I don't understand it. Mix 94.1 ended up becoming a fail, so did Journey. Those listeners are loyal to Q, Rewind, and Warm... The River will fail. Not even being promoted.
 
Was listening to church-chat on 100.7 in the Deerfield Township Kroger parking lot this afternoon. Now isn't that special?
 
ToddyO said:
Was listening to church-chat on 100.7 in the Deerfield Township Kroger parking lot this afternoon. Now isn't that special?
Click to expand...
That would be from WEEC in Springfield, a 50,000 watt signal.
 
Been listening the past few days, music is decent and well tested for the most part, but have a few songs that test terribly in the Cincinnati market. The bad thing is the voice tracking is messed up, talking over the Lyrics as opposed to the intro, sloppy as hell. Also very little promotion Ive only heard them ID the station outside the Hourly ID once the entire weekend. Unexcusable for Cheap Channel to put a station on the air and it sound that bad!
 
Is anyone really that surprised @ Clear Channel? Look at what they have done (or not done with heritage AM signals) in Cincy. Shameful!
 
Not only their AM signals, But look at what they've done to WEBN. It's now lagging behind 96Rock. The new morning show is not good as is the rest of the station. I have to wonder if CC's plan is to exit the market soon?
 
You're right. Hubbard could grab an FM and possibly 700 WLW. Although they already own 4 FM's so they could not get all of them. The rest would be up for grabs and probably the odd one no one would want would be 1360. 1530 despite having 50kw does not cover as much territory as you'd think, being on 1530 hurts them.
 
MikeStandardsFromIndiana said:
If CC exits the market the 6 Stations would have to be broken up. because i dont think unless someone new comes to the market can take on WKRC/WLW/WSAI/WCKY/WEBN/WKFS together
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Although I wish that senerio we're true I dont think thats gonna happen unless Clear Channel bankrupts itself...Making poor choices like the launch and a launch with 100.7 The River could just do that

Im blown away that you put a station on the air with no promotion, have no web presence, no imaging, a iheart radio feed, Voice Tracking with personalities taking over the Lyrics as opposed to the intro. Someone should lose there job over this one. Then the signal its due south headed into the urban areas of town and you put a format with a Hot AC that doesnt cover the entire market and your competing against one of if not the best Hot ACs (Q102) in the country. SOMEONE SHOULD GET THE AX for this one! EPIC FAIL, its like they dont even want this station too succeed. Continued moves like this could put CC out of business!
 
OK, let's look at this from a business perspective, such as CBA (cost/benefit/analysis).
The cost to Clear Channel to operate the new LPFM signals has to be extremely minimal - no studios, no local programming, no jocks, antennas on sticks they already own, etc.
The benefit, though also minimal, is probably to use these stations as "flankers" for the main station. Example, whatever ratings 100.7 receives - even .05 - will go toward the overall WKSF 107.1 rating and also take away - again minimal effect - to any competitors?
Summary - cheap to operate may pay off a little in a very slight ratings bump. Not that I agree with the rationale, but it is what it is.
Personally, I'd like to see them move Fox Sports Radio on one of the LPFM stations - or even better - WDJO or WDBZ to simulcast on an FM translator.
At this time, I'm guessing no more LPFM's left in the metro for any AM station to snag. Again, a sad scenario how ever you look at it.
WAKE UP CC!!
 
So basically, CC will have when all said and done 6 full powered stations + 3 LPFM's which are technically FM translators that relay their HD 2 stations that no one listened to anyway.
 
ncincy1 said:
OK, let's look at this from a business perspective, such as CBA (cost/benefit/analysis).
The cost to Clear Channel to operate the new LPFM signals has to be extremely minimal - no studios, no local programming, no jocks, antennas on sticks they already own, etc.
The benefit, though also minimal, is probably to use these stations as "flankers" for the main station. Example, whatever ratings 100.7 receives - even .05 - will go toward the overall WKSF 107.1 rating and also take away - again minimal effect - to any competitors?
Summary - cheap to operate may pay off a little in a very slight ratings bump. Not that I agree with the rationale, but it is what it is.
Personally, I'd like to see them move Fox Sports Radio on one of the LPFM stations - or even better - WDJO or WDBZ to simulcast on an FM translator.
At this time, I'm guessing no more LPFM's left in the metro for any AM station to snag. Again, a sad scenario how ever you look at it.
WAKE UP CC!!
Click to expand...

I understand the business side of it as someone who used to be in station ownership, however if no one knows your there because you refuse to even I.D. yourself, then how are you going to generate revunue and ratings, I know things have changed with PPM's but still. CC has put several translators on the air like Wild 103.9 in Lexington and promoted them, and they have performed well(3.9 AQH share) in there last book. Its about ratings and revunue and if you cant muster either forget about it!
 
Rich is ABSOLUTELY right. Wild in Lexington is doing GREAT for the situation they're in and they are taking away from The Beat. Q102 is a model Adult CHR station. When Q adds it, so do a lot of other stations in the country. Why challenge them with this crap? They could be doing a lot better with more presence online and on the radio as well.
 
ncincy1 said:
OK, let's look at this from a business perspective, such as CBA (cost/benefit/analysis).
The cost to Clear Channel to operate the new LPFM signals has to be extremely minimal - no studios, no local programming, no jocks, antennas on sticks they already own, etc.
The benefit, though also minimal, is probably to use these stations as "flankers" for the main station. Example, whatever ratings 100.7 receives - even .05 - will go toward the overall WKSF 107.1 rating and also take away - again minimal effect - to any competitors?
Click to expand...
100.7 and 106.3 and 96.9 are actually translators not LPFM's

when you have W###?? like call letters thats a Translator'. an LPFM Calls are W???-LP are LPFM's
 
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