WKHL (Kool 96.7) is now THE COAST!

[TonySantiago]

It was reported on another reputable radio board that Kool 96.7 an oldies station out of Stamford, is now running totally jockless with a format change. The change happened at 10PM tonight (March 29th) and is now known as "The Coast"

Upon tuning in as the change happened 20 minutes ago from this posting, the station is now known as "96.7 - The Coast" and appears to be adult contemporary in format. I heard Madonna "Get Into The Groove" followed by Earth Wind & Fire's "Brick House" and Sheryl Crow's "All I Wanna Do"....now they are playing Kool & The Gang's "Celebration".

http://www.kool967.com/

 

[DiamondJoe]

96.7 Playlist Before & After 10 PM...

Courtesy of the new Yes.com (where I now have to manually type the titles and artists - argh) :

9:29 The Byrds - Turn! Turn! Turn!
9:33 The Rolling Stones - (I Can't Get No) Satisfaction
9:36 The Turtles - Happy Together
9:39 Tommy James and the Shondells - Mony Mony
9:42 The Beatles - Penny Lane
9:45 Sly and the Family Stone - Everyday People
9:48 Steppenwolf - Magic Carpet Ride
9:51 J.J. Jackson - But It's Alright
9:54 The Beach Boys - Good Vibrations
9:58 The Box Tops - The Letter
10:01 Billy Joel - Big Shot
10:05 Madonna - Into The Groove
10:10 The Commodores - Brick House
10:13 Sheryl Crow - All I Wanna Do
10:17 Kool and the Gang - Celebration
10:21 Stealers Wheel - Stuck In The Middle With You
10:25 Matchbox Twenty - Unwell

Essentially, "The Coast" is a Jack format - but with direction.<P ID="signature">______________


New York City Radio and TV</P>

 

[KML0224]

Re: 96.7 Playlist Before & After 10 PM...

How well does WEBE-FM 107.9 ("WE-BE 108") come in for that part of Fairfield County? Kinda sounds like them.<P ID="signature">______________
The 2006 New York Yankees...on to title #27!</P>

 

[radiolives]

Re: 96.7 Playlist Before & After 10 PM...

Sounds very AC to me after just having it on for a half an hour. But this might have some affect on sister station Star 99.9 which is AC but they don't sound that much the same as Coast's music mix is much different. Just a couple songs that they both do play such as the song they just played, Hero by Enrique Iglesias. The format sounds good.

 

[1290wgli]

Re: 96.7 Playlist Before & After 10 PM...

> How well does WEBE-FM 107.9 ("WE-BE 108") come in for that
> part of Fairfield County? Kinda sounds like them.
>

WEBE does well there IIRC. I do like this new format, and since they do live together with Star, I don't anticipate the yawn factor from new AC music. Hopefully we'll hear more Madonna / Eagles / Bee Gees / Journey / Chicago / B-52's than Enrique Inglesias.

Minor Beef #2: Too much disco, or too many clustered so far. Spread the wealth<P ID="edit"><FONT class="small">Edited by 1290wgli on 03/30/06 05:03 AM.</FONT></P>

 

[BRNout]

Re: 96.7 Playlist Before & After 10 PM...

> Courtesy of the new Yes.com (where I now have to manually
> type the titles and artists - argh) :
>
> 9:29 The Byrds - Turn! Turn! Turn!
> 9:33 The Rolling Stones - (I Can't Get No) Satisfaction
> 9:36 The Turtles - Happy Together
> 9:39 Tommy James and the Shondells - Mony Mony
> 9:42 The Beatles - Penny Lane
> 9:45 Sly and the Family Stone - Everyday People
> 9:48 Steppenwolf - Magic Carpet Ride
> 9:51 J.J. Jackson - But It's Alright
> 9:54 The Beach Boys - Good Vibrations
> 9:58 The Box Tops - The Letter
> 10:01 Billy Joel - Big Shot
> 10:05 Madonna - Into The Groove
> 10:10 The Commodores - Brick House
> 10:13 Sheryl Crow - All I Wanna Do
> 10:17 Kool and the Gang - Celebration
> 10:21 Stealers Wheel - Stuck In The Middle With You
> 10:25 Matchbox Twenty - Unwell
>
> Essentially, "The Coast" is a Jack format - but with
> direction.
>
Yep, an AC/female version of Jack. Favorable comparisons with that disaster at 101.1 in the City aside, was this a wise move by Cox?

So, soccer moms in Fairfield County have Star, WEBE108 and now The Coast to call their own. After all, there's A LOT of overlap. What about males - or a demo mix?

What dull and uninspired programming...

 

[Joseph_Gallant]

Re: 96.7 Playlist Before & After 10 PM...

BRNout commented:

> Yep, an AC/female version of Jack. Favorable comparisons
> with that disaster at 101.1 in the City aside, was this a
> wise move by Cox?
>
> So, soccer moms in Fairfield County have Star, WEBE108 and
> now The Coast to call their own. After all, there's A LOT
> of overlap. What about males - or a demo mix?

Women between 25 and 54 are by far the most desired demographic in advertising.

As a result, more and more stations have changed formats to position themselves to get a piece of the large pie of revenue from advertisers looking to reach soccer moms.

That's why so many stations chase women between 25 and 54 and more stations are doing so. That's the demographic where the money is.

 

[BRNout]

Re: 96.7 Playlist Before & After 10 PM...

> Women between 25 and 54 are by far the most desired
> demographic in advertising.
>
> As a result, more and more stations have changed formats to
> position themselves to get a piece of the large pie of
> revenue from advertisers looking to reach soccer moms.
>
> That's why so many stations chase women between 25 and 54
> and more stations are doing so. That's the demographic where
> the money is.
>
I understand that, but now 3 stations in the Fairfield County local market are going after the exact same group: Star, WEBE and "Coast". From a listener's perspective, it does nothing to diversify the choices on the dial. From an owner's perspective, you run the risk of cannabalizing co-owned Star.

And, this music mix includes nothing that isn't already available in the area. Look for ratings to drop, as they did with CBS-FM. The reason (in this case): slicing the same pie into too-thin pieces.

 

[1290wgli]

Re: 96.7 Playlist Before & After 10 PM...

> I understand that, but now 3 stations in the Fairfield
> County local market are going after the exact same group:
> Star, WEBE and "Coast". From a listener's perspective, it
> does nothing to diversify the choices on the dial. From an
> owner's perspective, you run the risk of cannabalizing
> co-owned Star.

The problwm is that Star is boring and very currents based. Coast, so far, sounds like the proper evolution of Oldies with many hits from the 70's and some 60's thrown in that Star doesn't touch.