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WKKV V100 Milwaukee

J. Rob said:
hiphopRadio said:
If they continue to fall in the next three books i think a flip will definitely happen. Do V100 even have mix shows on weekends?
Click to expand...

The only one they have is The Baka Boyz Hip Hop Master Mix (nationally syndicated), which airs Friday nights from 10PM to 1AM.

I think they REALLY need a local mixshow on Saturday nights....something similar to what they had in the late 90s The Basement Brothers.

The main problem is this.....V100 is more R&B than hip hop. And over the last year, R&B has been dominated by Urban AC type of artists (Monica, Jazmine Sullivan, Fantasia, Alicia Keys, Maxwell, etc). That doesn't appeal to the demographic they should be going after to compete with KISS
Click to expand...

I don't see anything wrong with R&B being dominated by such artists because that's what made contemporary R&B still a viable genre compared to the pop/R&B artists like Rihanna, Beyonce, etc. However, in the case of WKKV they need to their spins of contemporary R&B songs to middays and late nights where the audience is there to listen to those songs and spin the pop/R&B and hip-hop songs during the mornings, afternoons, evenings, and weekends. They could get it right if they balanced themselves against their top-40 competition.
 
V100 definitely should have a Saturday local mix show. I guess they let automation take over on Saturday nights smh so sad.
 
V100 needs to be more hip hop and leave the pop to Kiss, like the old days. No matter what, they used to have plenty of local mixshow DJs.

Its a shame though. Hopefully there will be a shakeup or a fresh start up
 
kilamanjero said:
J. Rob said:
hiphopRadio said:
If they continue to fall in the next three books i think a flip will definitely happen. Do V100 even have mix shows on weekends?
Click to expand...

The only one they have is The Baka Boyz Hip Hop Master Mix (nationally syndicated), which airs Friday nights from 10PM to 1AM.

I think they REALLY need a local mixshow on Saturday nights....something similar to what they had in the late 90s The Basement Brothers.

The main problem is this.....V100 is more R&B than hip hop. And over the last year, R&B has been dominated by Urban AC type of artists (Monica, Jazmine Sullivan, Fantasia, Alicia Keys, Maxwell, etc). That doesn't appeal to the demographic they should be going after to compete with KISS
Click to expand...

I don't see anything wrong with R&B being dominated by such artists because that's what made contemporary R&B still a viable genre compared to the pop/R&B artists like Rihanna, Beyonce, etc. However, in the case of WKKV they need to their spins of contemporary R&B songs to middays and late nights where the audience is there to listen to those songs and spin the pop/R&B and hip-hop songs during the mornings, afternoons, evenings, and weekends. They could get it right if they balanced themselves against their top-40 competition.
Click to expand...

Agreed. Also, I think they should actually spin LESS rap during the middays and NO RAP during the late nights. I don't care how slow the songs are (Aston Martin Music, I'm Single, First Time, etc..), hip hop should not be played during the quiet storm. Ever. And this is coming from a huge hip hop fan
 
The quiet storm isnt what it used to be, and its actually VT'd. The last local quiet storm on WKKV was with Karl Morrow, once they let him go its been VT ever since. But (if they choose to do a quiet storm show) it should be r&b intensive. I agree I've heard alot more hip hop leaning r&b songs on many stations, including WGCI, which is not how the format was throughout the years. Its kinda not so quiet.

But WKKV is not a UAC, i believe an urban shouldnt be so dayparted with more R&B during middays. The idea back in the day was the female office worker had a table top radio in their office or cubicle and didn't want to scare corporate with rap. But these days, since many have headphones, that doesn't matter. If you want an R&B intensive workday, listen to a UAC.

Of course the whole topic that started this post is WKKV seems to pretty much be a UAC already... and its horrible.
 
Well, given that the station has been around for 19 years, I think that sooner or later they might have to rethink their strategy if they want to stay competitive. WXSS' decision to start leaning Rhythmic and WJMR overtaking them in the December 2010 book is starting to take its toll on V100.7, along with the quick startup of Top 40 sister WRNW. I agree with HipHopRadio that if they don't improve in the 3 PPMs you can forget about WKKV celebrating their 20th come this June.

As for the dayparting idea, I don't think that concept will work in this day and age. They should leave the UAC stuff to WJMR and WNOV and take a cue from either KMEL (or WHRK/Memphis, another sister station with killer ratings) to see how its done.
 
Word! said:
The quiet storm isnt what it used to be, and its actually VT'd. The last local quiet storm on WKKV was with Karl Morrow, once they let him go its been VT ever since. But (if they choose to do a quiet storm show) it should be r&b intensive. I agree I've heard alot more hip hop leaning r&b songs on many stations, including WGCI, which is not how the format was throughout the years. Its kinda not so quiet.

But WKKV is not a UAC, i believe an urban shouldnt be so dayparted with more R&B during middays. The idea back in the day was the female office worker had a table top radio in their office or cubicle and didn't want to scare corporate with rap. But these days, since many have headphones, that doesn't matter. If you want an R&B intensive workday, listen to a UAC.

Of course the whole topic that started this post is WKKV seems to pretty much be a UAC already... and its horrible.
Click to expand...

Uh, UACs doesn't air current hip-hop at all, so I believe being 60% R&B and 40% hip-hop during the middays on an urban is reasonable. I don't believe middays being so R&B intensive that there isn't any hip-hop song spun at all. The point of dayparting, so that adults 25-34 whom enjoy modern urban music (hip-hop & R&B from now and back in the day) instead of UACs doesn't get irritated by hearing the same stuff that most 12-18yr old-oriented urbans play all day, everyday. However, there isn't any excuse for an urban to be airing songs club-oriented hip-hop that isn't considered a power song during the middays either.

WKKV's problem is lack of competent programming. Bailey Coleman should just stick to doing her midday shift and let CC hire an actual PD whom will do the job.
 
kilamanjero said:
Word! said:
The quiet storm isnt what it used to be, and its actually VT'd. The last local quiet storm on WKKV was with Karl Morrow, once they let him go its been VT ever since. But (if they choose to do a quiet storm show) it should be r&b intensive. I agree I've heard alot more hip hop leaning r&b songs on many stations, including WGCI, which is not how the format was throughout the years. Its kinda not so quiet.

But WKKV is not a UAC, i believe an urban shouldnt be so dayparted with more R&B during middays. The idea back in the day was the female office worker had a table top radio in their office or cubicle and didn't want to scare corporate with rap. But these days, since many have headphones, that doesn't matter. If you want an R&B intensive workday, listen to a UAC.

Of course the whole topic that started this post is WKKV seems to pretty much be a UAC already... and its horrible.
Click to expand...

Uh, UACs doesn't air current hip-hop at all, so I believe being 60% R&B and 40% hip-hop during the middays on an urban is reasonable. I don't believe middays being so R&B intensive that there isn't any hip-hop song spun at all. The point of dayparting, so that adults 25-34 whom enjoy modern urban music (hip-hop & R&B from now and back in the day) instead of UACs doesn't get irritated by hearing the same stuff that most 12-18yr old-oriented urbans play all day, everyday. However, there isn't any excuse for an urban to be airing songs club-oriented hip-hop that isn't considered a power song during the middays either.

WKKV's problem is lack of competent programming. Bailey Coleman should just stick to doing her midday shift and let CC hire an actual PD whom will do the job.
Click to expand...

That's what I was trying to say. Moderate/Non-crossover hip hop hits being play during the middays just seems awkward to me.
 
kilamanjero said:
WKKV's problem is lack of competent programming. Bailey Coleman should just stick to doing her midday shift and let CC hire an actual PD whom will do the job.
Click to expand...

agreeeed 6000% but I believe CC doesn't really care about Urban any more.

I really dont think CC knows what the hell they want to really do at all in Milwaukee. they name changed WRIT 957 so many times as well as 973, sabotaged V100, and changed formats of WOKY. i think the only station they haven't really ever messed with was FM 106 WMIL.
 
Found 4 airchecks of V100 from 1995 in a box yesterday.

Friday Night show with some mixes Part 1:
http://www.youtube.com/watch?v=CefjuGTUuhA

Friday Night show with some mixes Part 2:
http://www.youtube.com/watch?v=KKzo8m4vXQo

Mellow Moods with Michael Hightower Part 1:
http://www.youtube.com/watch?v=70U3-L5xB0I

Mellow Moods with Michael Hightower Part 2:
http://www.youtube.com/watch?v=yhF3JSlMrQE

Mr. Hightower is a long-time Veteran of Milwaukee urban stations. I have heard a clip of him on WLUM in 1979, he has also been on WNOV and WMVP/WMCS. He has been on urban AC WJMR for several years.
 
^^^Wow, those airchecks make me painfully nostalgic. 1994 until about 2001 were V100's best years (especially '96, '97 and '98).
 
Anyway, it's really starting to sound like this station becoming more of a Mainstream Urban. I'm hearing a good amount of hip hop songs that this station would normally ignore. I really hope it's not too late. As fed up as I've been with over the last 5 or 6 years, I'd really hate to see it go.
 
Clear Channel better do something fast. In the Holiday 2010 PPMs V100.7 remained stuck in 13th while WJMR and WXSS saw increases. This tells you a lot about WKKV's current formula, and they might want add to new ingredients beacuse they're not as fresh as were back in the '90s.
 
Station was top notch late 90s early 00s as i mentioned. And yes I LOVE the airchecks,. ahh the old days.......
 
Here is a slice of V-100 History!

This is my oldest V100 aircheck. It is from 1991, the year the station switched to urban. I don't know if this was taped during a Quiet Storm show or during another time but keep in mind V-100 signed on 20 years ago as pretty much an urban AC. That changed within a year or two.

http://www.youtube.com/watch?v=i8wvNJaa9hw
 
Scholarm1111 said:
Here is a slice of V-100 History!

This is my oldest V100 aircheck. It is from 1991, the year the station switched to urban. I don't know if this was taped during a Quiet Storm show or during another time but keep in mind V-100 signed on 20 years ago as pretty much an urban AC. That changed within a year or two.

http://www.youtube.com/watch?v=i8wvNJaa9hw
Click to expand...

Considering 20 years ago, most urban stations only play hip-hop during the evening, so that was the thing.
 
Urban's didn't play a lot hip hop at all in the early 90s. The only songs that got play were from the major crossover stars of the time (MC Hammer, Heavy D, LL Cool J, Kid N Play, Digital Underground, Kris Kross, etc...) and even that small sample usually didn't get played until after 6 or 7 PM
 
I distinctly remember V100 playing "When a Man Loves a Woman" by Michael Bolton in heavy rotation when it switched from Smooth Jazz to Urban in 1991. I believe the station was owned by Ragan Henry when the switch was made. I also remember alot of Tony Terry (heard on the aircheck) and Bebe and Cece Winans as well as Keith Washington. I think the initial format could best be described as "early 90s cross-over/ light urban/urban AC." WNOV-AM in Milwaukee was playing much heavier stuff at the time. Within a year or two there was a broader range of r and b/rap material on V-100. I also have 1992 and 1993 airchecks posted as well as the 1995 ones.

In general I think the comments about urban radio here are correct. Just listen to some WGCI airchecks from the early 90s to hear the difference with today. An exception might be the Memphis stations such as K97 that were playing plenty of hip hop with a wide range of the other stuff back then.
 
I had to bump this thread....


This station just sounds like it's on its last legs. They DESPERATELY need a new Program Director. Baily Coleman just doesn't seem to know how to run an Urban station. Borderline re-currents in power rotation, big hip hop hits being largely ignored until they go Top 10, moderate R&B hits that fell off the charts months ago still being played regularly, gospel songs in regular rotation, the Steve Harvey Morning Show...this is just painful. I've been listening to this station since I was 5 years old and I would really hate to see it go out like this.
 
V100 was up a bit in the latest PPMs though not near pre-PPM levels.
 
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