WKKV V100 Milwaukee

[kilamanjero]

I had to bump this thread....


This station just sounds like it's on its last legs. They DESPERATELY need a new Program Director. Baily Coleman just doesn't seem to know how to run an Urban station. Borderline re-currents in power rotation, big hip hop hits being largely ignored until they go Top 10, moderate R&B hits that fell off the charts months ago still being played regularly, gospel songs in regular rotation, the Steve Harvey Morning Show...this is just painful. I've been listening to this station since I was 5 years old and I would really hate to see it go out like this.

Let's see, Steve Harvey is a corporate dictate, so getting rid of that is wishful thinking. Local would be awesome, but CC doesn't see the benefit in the Milwaukee market of being local at all. I don't know what to say about the over-reliance on recurrents other than CC urban stations in general seem to do that with the exception of KMEL. Also V100 seems to be segmented in competing with Kiss on one end by only playing the hits on the Billboard charts and Jammin 98.9 on the other, thus more R&B and some gospel songs in regular rotation. They are kind of stuck between a rock and a hard place because CC isn't going to give the station much more slack to program themselves proactively rather than reactively. I hate to say this, but V100 is a victim of its own success of being a heritage urban contemporary station. CC doesn't help this because only a handful of their urban stations are actually uniquely programmed and this station isn't one of them.

 

[Scholarm1111]

I definitely agree that live and local would help V100. I don't agree that the station should be all hip hop all the time. That is not the station's heritage, if anything I think they should play even more r and b that would appear to a wider array of age groups including the older crowd, and might actually help them in the PPMs.

 

[Word!]

I definitely agree that live and local would help V100. I don't agree that the station should be all hip hop all the time. That is not the station's heritage, if anything I think they should play even more r and b that would appear to a wider array of age groups including the older crowd, and might actually help them in the PPMs.

Hello more R&B is the problem there's already WJMR and WNOV. Kiss never trumped them like they are now. I'd love to see a failing city grade signal go "Blazin' " in the market.

 

[J. Rob]

Maybe I should've done a little more research....

I usually listen to this station anytime from 11AM to 3PM, but over the last few days I've been listening later in the day and it's actually not all that bad. The 6-9PM shift actually sounds pretty good.

There's still some room for improvement, but is does sound like this station is slowly improving.

 

[kilamanjero]

I definitely agree that live and local would help V100. I don't agree that the station should be all hip hop all the time. That is not the station's heritage, if anything I think they should play even more r and b that would appear to a wider array of age groups including the older crowd, and might actually help them in the PPMs.

Hello more R&B is the problem there's already WJMR and WNOV. Kiss never trumped them like they are now. I'd love to see a failing city grade signal go "Blazin' " in the market.

Word!, a hip-hop-heavy urban station isn't going to fly in Milwaukee because the lower black population in the post-PPM environment hence why V100 is dayparted to compete. Kiss is beating V because appeals to blacks and crossover listeners, which isn't a huge market in Milwaukee, that listens to hip-hop, R&B, and urban contemporary gospel. However, V bills quite fine so as long as they cover the bottom line, this is as good it will gets (with a few more tweaks here and there in programming) with dayparting. Middays and late nights are going to be very R&B-heavy.

 

[J. Rob]

^^^I don't have a problem with that as long as the 6-9 PM slot is heavy on hip hop (at about a 60/40 ratio)

 

[kilamanjero]

^^^I don't have a problem with that as long as the 6-9 PM slot is heavy on hip hop (at about a 60/40 ratio)

Usually, urban contemporary stations do such during the 6-10PM time period because they know teens and most people whom listens to the latest hip-hop are going to be listening to their car radio or near one. Yeah, V100 is likely to follow such programming rubric.

 

[Scholarm1111]

I think dayparting is the answer. But get some live and local DJs!

 

[J. Rob]

^^^I don't have a problem with that as long as the 6-9 PM slot is heavy on hip hop (at about a 60/40 ratio)

Usually, urban contemporary stations do such during the 6-10PM time period because they know teens and most people whom listens to the latest hip-hop are going to be listening to their car radio or near one. Yeah, V100 is likely to follow such programming rubric.

This is what they did back in the mid to late 90s, which, IMO, is when they were at their best. During the 6-10 PM they'd play the deeper hip hop tracks from artists who were up and coming or just not that well known at the time (Jay-Z, Master P, Eightball & MJG, Twista, etc...). I'd love if they started doing that again

 

[only1moore]

Well, it looks they might want to do some more tweaking because in the May 2011 PPMs WJMR overtook them. Better yet, maybe its time for V100.7 to leave the Urban AC stuff to Jammin' 98.3 and go straight up Hip-Hop like KMEL.

 

[kilamanjero]

Well, it looks they might want to do some more tweaking because in the May 2011 PPMs WJMR overtook them. Better yet, maybe its time for V100.7 to leave the Urban AC stuff to Jammin' 98.3 and go straight up Hip-Hop like KMEL.

KMEL isn't straight up hip-hop. KMEL spins as much R&B if not more than WKKV. They are programmed as an urban contemporary as well.

 

[only1moore]

Well, it looks they might want to do some more tweaking because in the May 2011 PPMs WJMR overtook them. Better yet, maybe its time for V100.7 to leave the Urban AC stuff to Jammin' 98.3 and go straight up Hip-Hop like KMEL.

KMEL isn't straight up hip-hop. KMEL spins as much R&B if not more than WKKV. They are programmed as an urban contemporary as well.

I know that. But I would like to see them be more like KMEL anyway.

 

[J. Rob]

Well, it looks they might want to do some more tweaking because in the May 2011 PPMs WJMR overtook them. Better yet, maybe its time for V100.7 to leave the Urban AC stuff to Jammin' 98.3 and go straight up Hip-Hop like KMEL.

KMEL isn't straight up hip-hop. KMEL spins as much R&B if not more than WKKV. They are programmed as an urban contemporary as well.

I think what he's trying to say, in a nutshell, is "less Kirk Franklin and Mary Mary, more Trey Songz and Rihanna". I agree.

 

[Scholarm1111]

Personally I'd go with the Kirk Franklin and Mary Mary but maybe I am aging out of V-100's Demographic.

 

[J. Rob]

IMO, they've improved quite a bit over the last month. Daytime and afternoon playlist is more "adult" (R&B, throwback Hip Hop and R&B hits), evening playlist is a lot more hip hop heavy. It kind of reminds me of how this station was circa 1997-2001

 

[trock]

Personally I'd go with the Kirk Franklin and Mary Mary but maybe I am aging out of V-100's Demographic.

Yeah that Mary Mary song "walking" goes hard.

 

[BJordan]

IMO, they've improved quite a bit over the last month. Daytime and afternoon playlist is more "adult" (R&B, throwback Hip Hop and R&B hits), evening playlist is a lot more hip hop heavy. It kind of reminds me of how this station was circa 1997-2001

Just like Urban AC 102.3 KJLH in Los Angeles. When Nautica De La Cruz is on you'll hear a little bit of rap and a majority of R&B along with throwbacks also. When Lon Mc Q, our KJLH veteran is on you'll hear more soft based R&B and a lot of oldies and smooth jazz mixes of our favorite R&B songs(I.E. Donell Jones You Know That I Love You Feat. Kim Waters, Ruff Endz Someone To Love You Feat Kim Waters as well, Luther Vandross Take You Out Feat Alfonso Blackwell,etc) from back in the day which is the old sound of KJLH during "The Cliff Winston era". Tammi Mac & Don Amichie plays more rap. Right now with Kevin Nash you'll hear slow R&B. Radio Free branding somewhat not understandable. They can switch back " The Artist You Know, The Songs You Love slogan from the 90's like the good old days.