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WKTU Radio

DavidEduardo said:
Sales of music is what I meant, Tony. Sorry for the sloppy writing. Radio is song-based, and at the moment, trackable-by-market sales is album based. So we have no information form sales as to what songs people like, or who is buying the CD. Downloads of singles can not currently be broken down geograpically, so the best way to find out is to talk to the listeners, not measure sales.
Click to expand...
This statement about not being able to track downloads is actually not true. We can track not only downloads of singles by DMA (market) but we can do each mix on the single as well. We can also pull up Sub-DMA's on these. Not many people realize that it can be done on Soundscan, but we do. ;)jp
 
My concern is that the Soundscan data is incomplete, monitoring just some of the DLs, and, of course, excludes the huge number of p2p DLs that may be more indicitive of real popularity. The same holds true... and is probably a concern only with certain formats... with Soundscan sales data, as not every sales location is part of the charts. We estimate that 50% of reggaetón, for example, is sold in non-Soundscan locations. Another issue in some cases is that the DMA is not the Arbitron MSA. In the case of LA, it includes several whole separate radio markets that are not part of the LA MSA.
 
For legal downloads, Soundscan gets almost,if not, all of them. So the numbers are extremely accurate. As for the illegal P2P ones, I think that you will find the numbers match up pretty well to those that are legal except in the case where it is not availble legally at that moment. So any station not looking at Soundscan download data as a bankable research tool is nuts, IMHO, unless they are a format like Reggaeton where that data sample may not be enough. But for CHR/Rock/Hip Hop/Dance/AC/etc, it's all good.I can't speak for other labels but we find the data to be 99% accurate.jp
 
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