I really like this station on the weekend. I'm pretty much out on the edge of their signal where the Philly suburban sprawl meets the lower Lehigh Valley. Great variety of music. Sounds good to these 45+ ears. Big Joe Henry is like a weekend buddy (although he seems to be on vaca this weekend.) Back in the day when they were Kicks One-Oh-One and a Half, I had them on the pickup truck presets. Shame this isn't a full time thing. Once Monday morning comes they provide you with Jim Gearhart for the morning drive and then rapidly deteriorate into a cesspool of nothingness after that. But on the weekend, good stuff.
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WKXW Weekends
- Thread starter Betrayed
- Start date
Although I'm too far north to hear WKXW, I do enjoy it when I hear it, especially on the weekends. Sometimes I listen online.
Betrayed said:
It's pretty much a Classic Hits format, what they're doing, right? Seems to me like they're targeting the female part of the audience more with their selections (The audience that probably listens to the nighttime show, currently with Michele Pilenza). Actually, doesn't sound drastically different from what was heard on the old Sunny or on WMGK (billed as Classic Rock, but really Classic Hits). It's good, but there's too much repetition. I swear they must play "Brandy (You're A Fine Girl)" every two hours or something.
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fred flintstone
Guest
NJ101.5 is NOT a Philadelphia station, as they keep reminding us....
"NOT New York -- NOT Philadelphia."
While the station office and transmitter are in the Trenton market, their best audience numbers are in the Middlesex-Somerset-Union and Monmouth-Ocean markets.
They have a repeater in the Atlantic City market but don't seem to have caught fire downashore.
Bottom line: They are a North Jersey station.
So, why are we even talking about it on this board?
They are one of the few stations in the country effectively to reach the money demos with a talk format.
The weekend music format targets the same demos as the weekend talk format.
To keep their sights on the money demos, they have to keep moving the playlist forward in time: They were Oldies and they've evolved into Classic Hits (like some former Oldies stations who avoided generating a lot of heat with a flip).
As successful as this station is, few others - if any, have tried to recreate the winning formula.
"NOT New York -- NOT Philadelphia."
While the station office and transmitter are in the Trenton market, their best audience numbers are in the Middlesex-Somerset-Union and Monmouth-Ocean markets.
They have a repeater in the Atlantic City market but don't seem to have caught fire downashore.
Bottom line: They are a North Jersey station.
So, why are we even talking about it on this board?
They are one of the few stations in the country effectively to reach the money demos with a talk format.
The weekend music format targets the same demos as the weekend talk format.
To keep their sights on the money demos, they have to keep moving the playlist forward in time: They were Oldies and they've evolved into Classic Hits (like some former Oldies stations who avoided generating a lot of heat with a flip).
As successful as this station is, few others - if any, have tried to recreate the winning formula.
It's not a North Jersey station. While they want to serve all of Jersey, the signal does not come in well (if at all) in much of North Jersey. They're strongest in central and south Jersey.
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fred flintstone
Guest
NJ101.5's core coverage area is Middlesex, Somerset, Union, Monmouth and Ocean counties. All are part of the New York television market. All were in the original 201 area code (not 609). Together, they would the 18th largest radio market (Larger than Nassau-Suffolk; slightly smaller than San Diego). Monmouth-Ocean is almost as large as all the remaining NJ markets combined. This is where most of New Jersey's population is. And this is where NJ101.5 gets the strongest audience shares - despite competition from New York stations.
Reception is spotty only in Bergen, Passaic and Sussex counties. NJ101.5 shows up in the New York ratings and puts a decent signal in Staten Island, Manhattan, and Brooklyn.
Of course, they'd LIKE to cover all of New Jersey. But the people who listen are mostly in North Jersey - past Exit 7.
39th Market: Middlesex-Somerset-Union, NJ
Tied for 2nd place. Usually 2nd or 3rd; above a five share.
52nd Market: Monmouth-Ocean, NJ
Currently 2nd; number one in the fall book. Around a seven share.
109th Market: Morristown, NJ
Currently 15th; 13th in the fall book. Under a two share.
135th Market: Atlantic City-Cape May, NJ
Currently 12th; 15th in the fall book. Over/under a two share.
140th Market: Trenton, NJ
Embargoed. Number one in most recent published numbers.
246th Market: Sussex, NJ
28th; 19th in the fall book. Around one or fractional shares.
Reception is spotty only in Bergen, Passaic and Sussex counties. NJ101.5 shows up in the New York ratings and puts a decent signal in Staten Island, Manhattan, and Brooklyn.
Of course, they'd LIKE to cover all of New Jersey. But the people who listen are mostly in North Jersey - past Exit 7.
39th Market: Middlesex-Somerset-Union, NJ
Tied for 2nd place. Usually 2nd or 3rd; above a five share.
52nd Market: Monmouth-Ocean, NJ
Currently 2nd; number one in the fall book. Around a seven share.
109th Market: Morristown, NJ
Currently 15th; 13th in the fall book. Under a two share.
135th Market: Atlantic City-Cape May, NJ
Currently 12th; 15th in the fall book. Over/under a two share.
140th Market: Trenton, NJ
Embargoed. Number one in most recent published numbers.
246th Market: Sussex, NJ
28th; 19th in the fall book. Around one or fractional shares.
8
8638
Guest
fred flintstone said:
All true, except your area code statement. Only the Northern and Central coastal portions of Ocean County were part of the original 201 (now 732) area code. And, for what it's worth, even though my town is considered part of the NY television market, I cannot receive most of its stations OTA, while every Philadelphia station comes in fine. In short, I don't live in, or identify with, North Jersey in any way.
And, I like WKXW on weekends, too!
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fred flintstone
Guest
I like NJ101.5 on the weekends, too (and during the week).
Don, you raise an interesting point:
What differentiates North Jersey and South Jersey? Like a lot of states, New Jersey is two very different regions.
What's the dividing line? (Not area codes - Not TV markets?)
Sports affinities? Trenton has a Yankee farm team (The AA Trenton Thunder); Lakewood has a Phillies farm team (The A Lakewood Blue Claws) - seem like the other way around would make more sense. Iggles/Gee-'nts?
Hoagies/cheesesteaks or real New York pizza?
Accents?
I-195 and Great Aventure?
Don, you raise an interesting point:
What differentiates North Jersey and South Jersey? Like a lot of states, New Jersey is two very different regions.
What's the dividing line? (Not area codes - Not TV markets?)
Sports affinities? Trenton has a Yankee farm team (The AA Trenton Thunder); Lakewood has a Phillies farm team (The A Lakewood Blue Claws) - seem like the other way around would make more sense. Iggles/Gee-'nts?
Hoagies/cheesesteaks or real New York pizza?
Accents?
I-195 and Great Aventure?
fred flintstone said:
I don't know about any of those things, but the station comes in well over much of the Philly market and is thus fair game! Signal is strongest in the Trenton area - and is far better around Philly than NYC. It is really choppy from Newark on up - hardly what I'd call a "north Jersey" station (like WDHA).
I find it ironic that they do such a good job with traffic reports that discuss the GW bridge. Too bad they aren't listenable that far north....
fred flintstone said:
The baseball affiliates don't make a lick of difference... the Yankees AAA team is in Ohio, not exactly a Yankee hot-bed out there.
I've always considered 732/201/908 to be "North" Jersey, and 609/856 "South" Jersey. A lot of companies market the same. Hightstown is in 609 and Mercer county, but you'll see a TON of Eagles merchandising out there, even though it's Central Jersey.
F
fred flintstone
Guest
Starscream said:
Used to be minor league teams were scattered all over the place sort of randomly. Lately, the major league teams have been trying to set up their farm systems closer to home - in the 'burbs, if possible, but at least within the TV coverage area for the teams. This makes it easier for the parent club to track players and - even more important - makes for good marketing. Minor league games build interest in the parent team and vice versa. For example, Next year (or the year after - I've seen both 2007 and 2008 mentioned), the Phils are moving their AAA affiliate to Allentown. Wouldn't be surprised if Short Season Batavia gets relocated close to home, too.
8
8638
Guest
The old North Jersey/Central Jersey/South Jersey argument! I don't use the area codes to define it; rather, I use the receivability of FM's from both Philly and NYC. If you can reasonably receive both cities' class B's, you're in Central Jersey. Only NYC's, North Jersey. Only Philly's, South Jersey!
Sports team loyalties sorta work too. I live in the sports team equivalent of where WBEB and WCBS duke it out for supremacy. Although central Ocean County might seem as if it should be Giants country, you see a fair amount of Iggles jerseys, bumper stickers, etc. around here. South of Route 72, it's Iggles (and WBEB!) all the way.
I grew up in Pennsauken, so I'm loyal to all things Philadelphia, even though I now live donwashore!
Sports team loyalties sorta work too. I live in the sports team equivalent of where WBEB and WCBS duke it out for supremacy. Although central Ocean County might seem as if it should be Giants country, you see a fair amount of Iggles jerseys, bumper stickers, etc. around here. South of Route 72, it's Iggles (and WBEB!) all the way.
I grew up in Pennsauken, so I'm loyal to all things Philadelphia, even though I now live donwashore!
Starscream said:
Actually, the Yankees announced yesterday they are ending their affiliation with Columbus.
No word yet on where their AAA franchise will be, but they may take Scranton-Wilkes Barre if the Philles drop them.
F
fred flintstone
Guest
Yankees AAA in Scranton - Phillies AAA in Allentown: That would be good news.
The reason the Phils are leaving Scranton is the stadim is a dump. The county owns it and they are a pain to deal with. Of course, maybe losing the Phils will shake things up a bit. And those local bureaucrats may be out-matched dealing with Steinbrenner's people. :
That said, AAA is not nearly as much fun as AA.
It has the stuffiness of the majors, only cheaper.
The reason the Phils are leaving Scranton is the stadim is a dump. The county owns it and they are a pain to deal with. Of course, maybe losing the Phils will shake things up a bit. And those local bureaucrats may be out-matched dealing with Steinbrenner's people. :
That said, AAA is not nearly as much fun as AA.
It has the stuffiness of the majors, only cheaper.
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