Wild 95.5 has the potential to be a great top 40 radio station, but seems to really be falling apart in the recent years. They've been putting all of their eggs in one basket: The morning show. A 2.5 hour mid-morning show barely gives listeners enough time to get to know a jock. There's nothing creative about On-Air with Ryan Seacrest. A morning show replay during afternoon drive seems even less entertaining than a voicetracked show, and a pre-recorded night show from Washington D.C. for a CHR in the top 100 markets is about as fresh as expired dairy products. I'd like to see some innovation and a creative force driving the promotions, programming, and marketing behind the station, and a station that takes better pride in their work. Any thoughts?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
WLDI needs to undergo major changes
- Thread starter theradioexpert
- Start date
That's the sad thing these days. PDs don't take advice from listeners. They take advice from the corporate execs and the shareholders. That's why stations are deteriorating. Personally, this was simply my opinion, not advice to the station. I wouldn't even waste my time trying to make suggestions to them, because I know how effective (or lack there of) that would be. This is simply a "discussion post." It doesn't matter to me who the pd goes to for advice. But hopefully...they start taking some soon. I'm not trying to "pick on" Wild staff members..I'm just sharing some ideas/concerns (the whole purpose for this type of website) after a recent post on Wild 95.5 I saw on here last week... and yes, the majority of those posters were dissatisfied with current operations as well.
Wild's demise is due to Clear Channel's negligence. The station, as most of us agree, sounds horrible outside of mornings. The afternoon-drive "Morning Show Replay" is particularly egregious. But Wild's problems are not unique to Wild. Most Clear Channel CHR stations sound equally as bad. And some of these such stations are legendary in their markets.
As I have predicted before, I think Elvis Duran will ultimately replace Kevin and Virginia. It will save Clear Channel money, and that is all about which they care.
As I have predicted before, I think Elvis Duran will ultimately replace Kevin and Virginia. It will save Clear Channel money, and that is all about which they care.
ScottBurns said:
Yeah, they suck so bad here is the quartely trend since last spring:
2.9 - 3.5 - 4.4 - 4.4 ..that's what some of us mught say is upwardly movement. And the first trend of the spring book had them at a 5 share... just .5 off of the #1 position. Yes, I know this is 12 plus but my 30 plus years in the business makes me confident enough to say given the format, the demos are excellent.
When was the last time YOU programmed a station that was top 5 in a top 50 market? Oh, yeah...that's what I thought.... but it explains your bitter and un-informed postings.
I am not bitter about anything; I do not work in radio, nor have I ever. I am, however, entitled to my opinions, especially as a 25-year listen of WOVV/WLDI (and the various country incarnations in between).
The bottom line is that a monkey can program Wild. The music comes from national playlists, and outside of mornings, there are no local shows. If you think that is good radio, then to each his own.
The bottom line is that a monkey can program Wild. The music comes from national playlists, and outside of mornings, there are no local shows. If you think that is good radio, then to each his own.
ScottBurns said:
You are indeed entitled to your opinion but I'm pretty sure even a monkey knows that when programming a CHR station in 2010, the opinions of a male who listened to CHR 20 - 25 shouldn't count.
Me? I admit I'm out of the format. The monkey, if he wants to win, better not care what I think.
If you want to turn this into a nasty, personal-attack kind-of-thing, that speaks more about you than it does me.
ScottBurns said:
Scott, you're the one that claimed a monkey could program WILD, and I assume you meant at least as well if not better than the present WILD PD. I only pointed out that you have a right to your opinion but cautioned that if a guy, I'm guessing to be 35 - 50 years of age, liked WILD, it's an accident or, worse, the "monkey" is probably doing something horribly wrong.
I would guess that WILD is trying to appeal to a 24 - 25 year old female, and given the profile of South Florida, preferably hispanic. I'm guessing that your not even close to that demo. That's not a shot. That's Programming 102.
I;m glad you are passionate about radio - at least passionate enough to seek out this board. But you say you are not in the industry. I'm just trying to explain why just because you think it could be programmed better, doesn't NECESSARILY mean you are correct. That the station has been on a very impressive ratings run, top 5 12plus, and probably top 5 25 - 54 and top 3 18 -34, is considered good.
I will grant you that the station is on an impressive ratings run, especially considering the signal's weakness in southern Palm Beach County. But there could be many reasons for its ratings success. Is the CHR format doing well nationally? Is the lack of alternative CHR stations a factor (Y100's signal north of Lake Worth presents problems in this market)?
I am 32 years old, and I have always loved radio and all types of music. I understand that my views are throwback, but live jocks, listener calls/interaction, and local promos are important.
Yes, I do not fit Wild's key demo. But I would also argue that the station is not geared toward the Hispanic female (and yes, I am a white male). Remember that a huge part of WLDI's listening area is the Treasure Coast, which is not nearly as Hispanic as Broward or Palm Beach Counties. Indeed, one of my main arguments is that there is essentially no difference between Wild and most Clear Channel CHR stations (although the "Morning Show Replay," I believe, is unique to Wild, and probably helps to justify Kevin and Virginia's continued employment). In some markets, Clear Channel CHR stations do extremely well (I believe that CC's Boston station is number one in that market). In others, they do not do so well.
I would like to see the Clear Channel CHR stations sound more like CBS ones or even Citadel ones. The latter do not feature Premium Choice and on the whole, sound pretty decent.
I am 32 years old, and I have always loved radio and all types of music. I understand that my views are throwback, but live jocks, listener calls/interaction, and local promos are important.
Yes, I do not fit Wild's key demo. But I would also argue that the station is not geared toward the Hispanic female (and yes, I am a white male). Remember that a huge part of WLDI's listening area is the Treasure Coast, which is not nearly as Hispanic as Broward or Palm Beach Counties. Indeed, one of my main arguments is that there is essentially no difference between Wild and most Clear Channel CHR stations (although the "Morning Show Replay," I believe, is unique to Wild, and probably helps to justify Kevin and Virginia's continued employment). In some markets, Clear Channel CHR stations do extremely well (I believe that CC's Boston station is number one in that market). In others, they do not do so well.
I would like to see the Clear Channel CHR stations sound more like CBS ones or even Citadel ones. The latter do not feature Premium Choice and on the whole, sound pretty decent.
ScottBurns said:
Let's see... Winter '10 book, 2nd 18-24, 1st 18-34, 2nd 18-49, 1st 25-34. Even 3rd 25-54. That is certainly not the "demise" of any station. With the PPM starting soon, they will likely go even higher.
ScottBurns said:
Based on their ratings, I guess that demise theory has been shot down.
ScottBurns said:
Maybe that's that's because the "monkey" who programs Wild is targeting diary keepers, not Radio-Info posters.
ScottBurns said:
That's not exactly a bold prediction, however, just remember, because something is syndicated doesn't mean it's cheap. Ask WIOD how much they pay for Schnitt. IF CC makes a change, it won't be to save money as much as it would be to increase ratings or revenue.
Ratchet Up, ignoring your otherwise nastiness, do you actually like the way that Wild sounds? Do you think it sounds better than even five years ago? I won't bother even asking David Eduardo, as given his posts on nearly every Radio-Info board, I doubt he has even heard the station.
ScottBurns said:
The couple of hundred thousand cumers of the station seem to speak well for how it sounds.
While I only lived in South Florida for a few years, I have worked for or with stations in the area since the very early 70's... and am as familiar with WLDI as I am with the boring scenery around Yeehaw Junction...
Yet both of you have not answered the one question that I posed: Do you think Wild sounds better today - with all of its voicetracking and Premium Choice - than it did 10 years ago?
G
Groove1670
Guest
WOVV/WLDI was always considered a lost signal in the 70's & 80' (no one cared) if it is doing the numbers that are posted,more power to them. They are doing something right. Can't argue with that.
ScottBurns said:
CHR is a format that morphs over time. What was right 10 years ago is not right today... so asking for a comparison with a distant year (10 years is a lot of time in CHR) is a bit, if you pardon my frankness, disingenuous.
Then, by your logic, it is disingenuous to compare Clear Channel stations, regardless of format, to non-CC stations. Non-CC stations are significantly more live, and sound much more like stations from five or ten years ago.
- Status