jazzbo said:I dunno about that; I worked there for a few years back in the late 80's/early 90s time frame; the people showing up for our events back then (when Steve had been programming the station for about a year) was skewing younger on a regular basis. The number of Yuppie listeners had grown dramaticlaly by '93.
Naturally, SJ will never be a consistent top 5 numbers grabber 12+, but done right and with a careful mix of AAA-type music (ala Church/Huntington), the numbers for the money listeners would be fairly regular.
My opinion only, your mileage can and likely will vary.
I'm a good example of what David points out.. where I was a big fan of the station back in '92 and thereabouts, I was in my early 30's. Really enjoyed shows like the Rippingtons and Michael Franks at the Winter Park Arts Festival.
Now I'm 51, so while I'm still in that 25-54 number, it won't be long before my tastes won't matter....