• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WLOQ new PD

jazzbo said:
I dunno about that; I worked there for a few years back in the late 80's/early 90s time frame; the people showing up for our events back then (when Steve had been programming the station for about a year) was skewing younger on a regular basis. The number of Yuppie listeners had grown dramaticlaly by '93.

Naturally, SJ will never be a consistent top 5 numbers grabber 12+, but done right and with a careful mix of AAA-type music (ala Church/Huntington), the numbers for the money listeners would be fairly regular.

My opinion only, your mileage can and likely will vary.

I'm a good example of what David points out.. where I was a big fan of the station back in '92 and thereabouts, I was in my early 30's. Really enjoyed shows like the Rippingtons and Michael Franks at the Winter Park Arts Festival.

Now I'm 51, so while I'm still in that 25-54 number, it won't be long before my tastes won't matter....
 
Well, Parttimer..if you're one of those boomers who live in the past (lol) LOQ is right down your alley because half their playlist at least is over 30 years old. After 30 years even the most nostalgic boomer can start throwing up their hands and saying "enough" to old songs repeatedly played.
 
Smooth Jazz, for years, had been, for lack of a better term, modern easy listening, filling the void left behind by former beautiful music stations. Because traditional beautiful music, 30 years ago, targeted an aging audience, it just made sense for B/EZ stations to either tweek to soft A/C, smooth jazz, or something else altogether.

As mentioned by another poster, smooth jazz attracted a much younger "Yuppie" demo which made the smooth jazz format very lucrative at one time. Those Yuppies from 20-30 years ago are now in their 50s-60s, with some falling completely outside the desired 25-54 target demo. For this reason, smooth jazz is, today, where beautiful music was thirty years ago - attracting an older demo outside of the coveted Persons 25-54.

I believe there is a place for "easy" and "smooth" sounding radio formats, but the trend is to be more contemporary in order to keep the demos where they should be in order to make any real money with selected local retail and agency accounts.

WLOQ, most likely, can keep the desired demo by simply tweeking and freshening the playlist to consist of newer music, eliminating the biggest part of its much older selections, interspersed with selected core jazz and jazz sounding contemporary vocals without compromising its smooth jazz identity.
 
jmtillery said:
Those Yuppies from 20-30 years ago are now in their 50s-60s, with some falling completely outside the desired 25-54 target demo.

And, we inevitably start listening to talk radio. It's just one of those immutable laws of nature that shape our lives...like slowly driving a Buick, complaining and growing hair in our ears.
 
Old Guy said:
jmtillery said:
Those Yuppies from 20-30 years ago are now in their 50s-60s, with some falling completely outside the desired 25-54 target demo.

And, we inevitably start listening to talk radio. It's just one of those immutable laws of nature that shape our lives...like slowly driving a Buick, complaining and growing hair in our ears.

You make a good point. For my pesonal listening, I listen to talk radio almost exclusively, and I'm not 50 yet. It is rare that I ever listen to music radio any longer.
 
I have to agree with old guy and I have to agree with JMTillery, smooth is what beautiful was 30 years ago, and as a former broadcaster I kinda like the smooth type format, and yea I fall well outside the target demo. The smooth thing needs, as JMTillery points out, tweeking from time to time I suppose to make it viable.

although listening to the entire Orlando radio market, AM/FM, this market to me is a real disappointment and yupper buddy I'm more inclined to wanna listen to talk radio.

Everybody and anybody whose played the hits from town to town, up and down the dial, AM/FM has their own ideas and scopes as to how any one station should sound if they could only get their hands on it and I'm no different. The corporate upstairs biggies also have their own ideas and its all about the numbers if little else. Maybe when the feds deregulated umteen years ago had an effect, and this may or may not have been the prat fall for local station owners and programmers. Are their any single ownership stations still here in Orlando?

So whats left for the 55 plus market? I guess the corporate biggies somewhere along the line will decide my listening fate. I might just have to buy a Buick.
 
Hey Stormy, agree with your opinion on local AM / FM... but do you know why? cause local PD's are stripped of that old fire and creativity. There is 1 wizard for every group, and he calls the music and station shots. From at least 800 miles away. Now, PPM saves the day! uh-oh, PPM's are showing music , no talk. Great Morning Shows ( whats left ) are being muted, because of less than a year results of a freaking machine. It's 1980 again, yes i was there, and F&^&*ing Mike Mc Vay convinces every moron with a stick, shut them up, people hate chatter. i got fired 7 times, before people realized he was full of sheet. And was hired to raise hell again. the chatter they hated was the 12 commercial stop sets, as i would yell, ASK THEM. And now, here we go again, the great savior, PPM, will turn out like Obama, the false Prophett. ( he did run on the messiah ticket ) So if you hate it now, consider these, the good old days in 2 years. Oh, and that Wizard, behind the curtain, one for each group. Do what Dorthy did, pull it back,and behind each one, is a fraud
 
Shoothoops, I know all about being sh.t canned from stations for things said, not said, things not being done, things being done, on or off-air and a whole host of other reasons. I could write a small pamphlet on what and what not to do as you grow up in the radio business.


Meanwhile, reiterating I like WLOQ, sort-of, and I'm really trying to like Sunny 1059FM, sort-of since I'm inclined to enjoy 70's and 80's stuff, and a whole host of other music varieties, I'm not music prejudice, but SunnyFM makes it very tough to want to listen to.

Although this blip is not necessarily about SunnyFM and my few selections of stations I like listening to here in Orlando, a lot of my associates in my age bracket like WLOQ and with good reason, pretty much no nonsense.


I use to love WHTQ as an example, I love good ole hard rock, I love Pink Floyd Dark side of the moon, I don't love it enough to hear the same cut at 10:10AM on a Wednesday morning and again at 10:10AM on Friday morning, where is the programming sense in this. WHTQ's on-air personalities, well, Bubba the love sponge square pants and the rest have about as much on-air talent as god gave a Florida tree frog...(tongue in cheek please no offense). Orlando is full of mega talented radio personalities, who are not on air and who should be and who could really use a job.

I have no clue as to what BMI/ASCAP charges for music rights now-a-days even if their still in existence, I'm sure its a small fortune, so I'm stuck a with music playlist down from 3000 to 300 cuts. Its all about the numbers and seems to apply to all of Orlando's stations.

Lets see how WLOQ plays out.....
 
I may be something of an anomaly for my age (69) because I'm not bound to a particular era or genre of music. Even when I like something, it's tiresome to hear it over and over again ad infinitum.

Tight formats and playlists bore me quickly, and the entertainment value of the medium has been gutted so much that anyone who has worked in radio can hear that most of the "personalities" are just going through the motions.

Some of talk radio attracts me because it keeps me in touch with what's going on. But I can't listen to a host who's so stridently partisan that I know what his take is going to be on any subject (I'm looking at you, Hannity...). I find Neal Boortz and Clark Howard entertaining enough to warrant a listen when I have the time.
 
Stormychuck said:
I have no clue as to what BMI/ASCAP charges for music rights now-a-days even if their still in existence, I'm sure its a small fortune, so I'm stuck a with music playlist down from 3000 to 300 cuts. Its all about the numbers and seems to apply to all of Orlando's stations.

Music stations do not pay more to the performing rights organizations if they have a long playlist. The payments are station and market based, not song based or playlist based.

The CHR with 120 songs and the Country station with 700 tunes pay based on the same formula that has nothing to do with how many different songs.
 
Stormychuck said:
So whats left for the 55 plus market? I guess the corporate biggies somewhere along the line will decide my listening fate.

It's the "corporate biggies" in the marketing departmens at large advertisers who make that determination... and for the moment, there is essentially no interest in radio advertising for persons over 55, so stations can' program to a group that will not yield a sales opportunity.
 
Hey, Stormy, i hate the sirius / Xm thing, and not sorry to see it start to fall apart, but if you could take "classic rewind" on ch16 and combine it with the rock on 15, dont recall the moniker, i was stunned at the oh-wow factor. It came paid for and standard with my boat, so i decided to see. THATS what it's supposed to be. surprises, segs that made sense, no same song at same time. it took me 9 days before i heard the same song twice. Deep cuts from "dark side' and as that hearbeat began to fade, they would hit you with the heavy rift of bye my love, from the Cars. i heard zep songs nobody touches, that were HUGE on WMMR growing up. i was saying, take the combo, put it on terrestrial, and watch you dominate 25-54, and grow it as time passes.
i know it's programmed, but it sounded, like the jocks were playing your song, whatever they wanted. the un-radio, radio captured. Thats what has been forgotten, surprise the listener, stop boring them, because 10 fat women and 1 loser dude, deemed this small sample of music clips
"safe, comfortable, wouldn't turn it off" is checked on there papers. I have sat behind that 2 way mirror, watched leading questions asked, and even heard one woman say," whatever, check 2, when do i get paid so i can get home, i am very tired." ahhhhhh the only thing that mattered, was they checked 2, and she could have cared less. Thats why you hear what you hear
 
Thanks to DavidEduardo, mi amigo, for music rights info and how it works with today's technology, I could understand market based comparisons, percentage values and the like, plus or minus issues I'm not so sure, but all in all I guess its easier to keep track of as Burger king keeps track of their whooper sales...And for sake of sounding anymore stupid about the aforementioned, I'll take a pill.

Shoothoops dude, you've talked about satelite radio XM and so forth, I don't have it, some friends
do and swear by it, although I've heard good things about it, and equally bad things about it and from what I've read its really not something I run out and purchase anytime soon, I hear enough spacey things on radio as it is, let alone something coming from outerspace to add to my listening turmoil, but I suppose with golden boy (25M) Howard Stern he could buy his own satelite and keep the show on the road....
 
Well the fall of Sirius/XM was the promise of it being the anti-radio.
But, sure enough, just take the 80's on 8, all VT, and by nothing but old MTV
VJ's,no, sadly, i never hear the great jocks of the 80's. and sure enough, you know
what song is comming and when. See, the same guys who went up, and left us behind,
were the rocket scientist, who sent terrestrial radio , or set in motion, it's current
state. But, exactly like, when they thought "Video killed the Radio star", was the death anthem for radio, It will always be
the LOCAL radio Star who saves it. Thats why, even when it's a stupid board fight, it just shows that they always show the most passion, in LOCAL threads. Heck, even Howard knows now, if he wants to stay behind a mic( and his ego is way to big to ever retire, he will go out mumbling like Imus) he has to " come on (back) down"!!!!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom