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WLS AM/FM SOLD

carolinaradio said:
DavidEduardo said:
Dr Wayne said:
Wonder when the ratings will drop?
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In the key 25-54 sales demo... it is going up quite nicely since the first week of the October book.
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I wonder if they have a higher male listener rate now and if they have had any impact on Drive with the "lite" classic rock emphasis.
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25-54 men have increased in the last 6 to 8 weeks, and The Drive is also off in that demo. But with all the other changes in that demo, it's hard to establish a 100% correlation. Nonetheless, your suspicion seems to be well grounded.
 
Probably should've worded my last post better. What I was trying to say is I think they could've achieved their ratings bump (which I would've expected) without their apparent attempt to make Biondi as completely invisible as possible.
 
The "WLS 94.7 Toy Drive" was not the same this year. Unfornuately they hardly allowed Dick Biondi to speak. He did not do a live broadcast as he usually does but a cheap type remote. If you were listening on the radio you would hardly know of the event. Very Sad! I wonder how they faired in receiving toys this year? Thank you Jan Jeffries for ruining another Chicago tradition!
 
Latest ratings show a drop for WLS FM. Boring playlist and DJ's with turned off mikes I am sure contributed to the drop. Such great talents and they are not aloud to speak. So very sad! How can one person ruin such a great station?
 
Dr Wayne said:
Latest ratings show a drop for WLS FM. Boring playlist and DJ's with turned off mikes I am sure contributed to the drop. Such great talents and they are not aloud to speak. So very sad! How can one person ruin such a great station?
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What about the numbers that count--the 25-to-54 numbers?
 
Mark Jeffries said:
Dr Wayne said:
Latest ratings show a drop for WLS FM. Boring playlist and DJ's with turned off mikes I am sure contributed to the drop. Such great talents and they are not aloud to speak. So very sad! How can one person ruin such a great station?
Click to expand...

What about the numbers that count--the 25-to-54 numbers?
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From running 14th in June and July, to 15th in August and September and then, with the changes, to 12th in September and 11th in November.

They have shed some 55+, but increased in the 25-54 sales demos.
 
Latest Ratings (Dec 26, 2012) shows another major ratings drop for WLS FM. The ratings continue to drop since the station dropped the "Oldies" playlist and the DJ's are not allowed to talk much!
 
Dr Wayne said:
Latest Ratings (Dec 26, 2012) shows another major ratings drop for WLS FM. The ratings continue to drop since the station dropped the "Oldies" playlist and the DJ's are not allowed to talk much!
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Thank you Jan Jeffries for not giving the people what they want.
 
Dr Wayne said:
Latest Ratings (Dec 26, 2012) shows another major ratings drop for WLS FM. The ratings continue to drop since the station dropped the "Oldies" playlist and the DJ's are not allowed to talk much!
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WLS had been up nicely in 25-54 in the previous two books. Classic hits are particularly vulnerable to All Christmas stations, and the November book covered 2 weeks of that programming.
 
The interesting thing is, even with WLS-FM dropping ratings (Christmas is understandable), there doesn't appear to be a clear shift towards WJMK (although they've been getting a 2+ share lately), and they didn't see a drop, IIRC, due to Christmas.
 
carolinaradio said:
The interesting thing is, even with WLS-FM dropping ratings (Christmas is understandable), there doesn't appear to be a clear shift towards WJMK (although they've been getting a 2+ share lately), and they didn't see a drop, IIRC, due to Christmas.
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In my view the reason there doesn't appear to be a clear shift to WJMK is because "JMK" hasn't adjusted their music to try to pick up WLS-FM's disgruntled listeners.
If I had to make a guess as to why, I'd say it's because CBS may be planning to launch a talk format there very soon. (Score-FM?)
Anyway, it is interesting that WJMK's ratings have not dropped while WLS-FM is taking a dive since their change has driven away their former listeners.
Somebody should go after WLS-FM's former listeners.
 
radioman148 said:
carolinaradio said:
The interesting thing is, even with WLS-FM dropping ratings (Christmas is understandable), there doesn't appear to be a clear shift towards WJMK (although they've been getting a 2+ share lately), and they didn't see a drop, IIRC, due to Christmas.
Click to expand...

In my view the reason there doesn't appear to be a clear shift to WJMK is because "JMK" hasn't adjusted their music to try to pick up WLS-FM's disgruntled listeners.
If I had to make a guess as to why, I'd say it's because CBS may be planning to launch a talk format there very soon. (Score-FM?)
Anyway, it is interesting that WJMK's ratings have not dropped while WLS-FM is taking a dive since their change has driven away their former listeners.
Somebody should go after WLS-FM's former listeners.
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Why would WJMK adjust their playlist to appeal to the 55+ demo that advertisers don't want?
 
They wouldn't and shouldn't.

I personally would not want them to change the playlist as I enjoy it as is (although I do believe they could benefit from adding a few more songs from the decades they do cover).
 
I think IMHO that the 25-54 demo is not what it used to be. And advertisers and agencies should re-think it. Now I may be a bit biased to say this now that I've passed the upper end of the demo by a few years. The reason I say that the demo may not be as effective anymore is that the older demo may be the most loyal still to the the AM/FM radio band then the younger end of that demo. Another argument is the old argument that I always sold in selling advertising on a station with the 49-64 year old demo is they are really the big money demo
1
 
reelyreal said:
Big money, hard to influence. That's the problem.
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Is there research to back that up? I assume there is. My day media job has been in b to b where we have loads of research, but I've never seen anything that proves "big money, hard to influence".

Not that I doubt it. I don't.

But while I'm in that "big money..." demo I'm not hard to influence at all. Two ways to do it....

1.) Deal in benefits for me when telling me why I should switch brands/buy your product. And skip all the psychographic stuff or similar attempts to give me warm fuzzies and get me to like what you're selling while telling me absolutely nothing whatsoever about it. (Although it's perfectly okay for me to use psychographic research, etc. in my own meetings with 24-year old assistant media planner types. ;D)

2.) If I'm a current customer of yours, do something to p*** me off.

I change brands and vendors all the time....and its usually because of one of the two reasons above.
 
cyberdad said:
reelyreal said:
Big money, hard to influence. That's the problem.
Click to expand...

Is there research to back that up? I assume there is. My day media job has been in b to b where we have loads of research, but I've never seen anything that proves "big money, hard to influence".

Not that I doubt it. I don't.

But while I'm in that "big money..." demo I'm not hard to influence at all. Two ways to do it....

1.) Deal in benefits for me when telling me why I should switch brands/buy your product. And skip all the psychographic stuff or similar attempts to give me warm fuzzies and get me to like what you're selling while telling me absolutely nothing whatsoever about it. (Although it's perfectly okay for me to use psychographic research, etc. in my own meetings with 24-year old assistant media planner types. ;D)

2.) If I'm a current customer of yours, do something to p*** me off.

I change brands and vendors all the time....and its usually because of one of the two reasons above.
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Agreed. The "older" listeners should not be put off as "untouchable". It is the job of any good, competent, advertiser to reach these people.

I personally am in neither the "big money" or the "over the hill demo", and I know that personal stories are no way of looking at things, but from the people I know, the industry is going about this all wrong. I know of 2 70+ year olds, who drove an hour to a mall to go to a toy store and spent plenty (they're in the big money demo) because they heard the store advertised on the radio so much. These people are not careless spenders. Other people I can think of with little money, check to check, have had to reinvent and rethink their spending over the past few years. Again, they're buying things they wouldn't have before.

What my point is, is that oldies stations cannot be strangled because of an "older demo" or "big/little money". Part of the problem is the advertisers not doing a good enough job, and the salespeople who are lagging as well.
 
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