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WLS-FM made a mistake last night

RayInChicago said:
They used the word "oldies" on the air.
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Oldies is not a bad word on-air. It is a kiss of death at the sales level, though. A lot of classic hits stations use the oldies term on air, but the sales pitch refers to classic hits, and carefully skirts any association with 55+ demos.
 
The July ratings for WLS-FM were very good. It appears the competition presented by WJMK has helped them.
They are playing more 80s music in their "oldies" mix than ever before.
 
Not really a big deal. "Oldies" on the radio, in my opinion (because it's 2011), means 60's through 80's, instead of the original meaning of 50s through 70s. I also opine the terms "Oldies" and "Classic Hits" are interchangeable.
 
scanman1 said:
Not really a big deal. "Oldies" on the radio, in my opinion (because it's 2011), means 60's through 80's, instead of the original meaning of 50s through 70s. I also opine the terms "Oldies" and "Classic Hits" are interchangeable.
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I agree, but some people think it's very negative.
 
Dr Wayne said:
I thought WLS FM was known as "True OLdies"
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They stopped calling themselves that. Which is why I was suprised to hear it the other day.

Now, they're "The greatest hits of all time."

What does that even mean? Last week was part of all time, wasn't it? So where's the Lady Gaga music?
 
yet if you listen Saturday mornings, you'll hear Scott Shannon boasting "The True Oldies Channel". Why would they have just one time slot the whole week as The True Oldies Channel?
 
vforest76 said:
yet if you listen Saturday mornings, you'll hear Scott Shannon boasting "The True Oldies Channel". Why would they have just one time slot the whole week as The True Oldies Channel?
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My guess is that back in March they asked Shannon to personalize his shows for WLS-FM. This was when WJMK jumped into the fray.
I think on Saturday they just go with a generic voice tracked Shannon since the audience is not as big as the weekday audience.
 
radioman148 said:
scanman1 said:
Not really a big deal. "Oldies" on the radio, in my opinion (because it's 2011), means 60's through 80's, instead of the original meaning of 50s through 70s. I also opine the terms "Oldies" and "Classic Hits" are interchangeable.
Click to expand...

I agree, but some people think it's very negative.
Click to expand...

And it is... but only at the sales level.
 
Oldies is not a bad word on-air. It is a kiss of death at the sales level, though. A lot of classic hits stations use the oldies term on air, but the sales pitch refers to classic hits, and carefully skirts any association with 55+ demos.
[/quote]

after you sell em' a schedule better tell dem' clients NOT to turn on the Radio to hear their ADS....HELL! THEY'RE on a station PLAYIN' 30 and 40 year old music! and YOU the salesman were trying to pull one over on em'. Give me AAAA break! i don't think clients who buy an Oldies station are Stupid, they know what they're getting and WHO listens to it, including THEM in many cases! calling it something "else" under another name is Insulting their intelligence. there are ALOT of ADs on LS-fm, have these people been hoodwinked?
 
WhoDat! said:
Oldies is not a bad word on-air. It is a kiss of death at the sales level, though. A lot of classic hits stations use the oldies term on air, but the sales pitch refers to classic hits, and carefully skirts any association with 55+ demos.
Click to expand...

after you sell em' a schedule better tell dem' clients NOT to turn on the Radio to hear their ADS....HELL! THEY'RE on a station PLAYIN' 30 and 40 year old music! and YOU the salesman were trying to pull one over on em'. Give me AAAA break! i don't think clients who buy an Oldies station are Stupid, they know what they're getting and WHO listens to it, including THEM in many cases! calling it something "else" under another name is Insulting their intelligence. there are ALOT of ADs on LS-fm, have these people been hoodwinked?
[/quote]

I love my oldies...er Classic Hits :D
 
WhoDat! said:
Oldies is not a bad word on-air. It is a kiss of death at the sales level, though. A lot of classic hits stations use the oldies term on air, but the sales pitch refers to classic hits, and carefully skirts any association with 55+ demos.

after you sell em' a schedule better tell dem' clients NOT to turn on the Radio to hear their ADS....HELL! THEY'RE on a station PLAYIN' 30 and 40 year old music! and YOU the salesman were trying to pull one over on em'. Give me AAAA break! i don't think clients who buy an Oldies station are Stupid, they know what they're getting and WHO listens to it, including THEM in many cases! calling it something "else" under another name is Insulting their intelligence. there are ALOT of ADs on LS-fm, have these people been hoodwinked?
Click to expand...

Agency buys, often made from a different city, generally don't include "listening to the station" as a part of the transaction. Agencies measure delivery of the target demo. But pitching "oldies" to a client brings up images of an out of demo station... because to most buyers, "oldies" means 60's music, and 65+ listeners.

Buys are subject to audit, and a buyer does not want to be accused of buying out of demo. To a buyer, "classic hits" means a 70's core, and is different from oldies... one is good, the other is not.

And, by the way, many of radio's best sellers are women... so the term "salesman" is dated unless you are talking about the Arthur Miller play.
 
after you sell em' a schedule better tell dem' clients NOT to turn on the Radio to hear their ADS....HELL! THEY'RE on a station PLAYIN' 30 and 40 year old music! and YOU the salesman were trying to pull one over on em'. Give me AAAA break! i don't think clients who buy an Oldies station are Stupid, they know what they're getting and WHO listens to it, including THEM in many cases! calling it something "else" under another name is Insulting their intelligence. there are ALOT of ADs on LS-fm, have these people been hoodwinked?
[/quote]
Agency buys, often made from a different city, generally don't include "listening to the station" as a part of the transaction. Agencies measure delivery of the target demo. But pitching "oldies" to a client brings up images of an out of demo station... because to most buyers, "oldies" means 60's music, and 65+ listeners.
you are right i wasn't talking about agency buysbut now that we are, all of the syndicated shows that play 40+ year old music like Tom kent, Dick Bartley, the re-runs of dick clark, machine gun kelly mike harvey, ALL rely on National ad buys for their syndication.... sounds like they're getting them. you always seem to get caught up with WORDS Oldies/Classic Hits... obama calls the WAR in Afghanistan an "Overseas Military Contingency"-- for the people who FIGHT & die there ITS STILL A- W A R., and calling it something else doesn't change what it is. nobody is fooling anyone by calling Oldies Classic Hits.
Buys are subject to audit, and a buyer does not want to be accused of buying out of demo. To a buyer, "classic hits" means a 70's core, and is different from oldies... one is good, the other is not.
And, by the way, many of radio's best sellers are women... so the term "salesman" is dated unless you are talking about the Arthur Miller play.
[/quote]WHATEVER i think everyone knew what i meant. its a generic term.
 
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