WLS-FM made a mistake last night

[radioman148]

It's perception. I'm not saying I agree with it, but that's how it's done.

 

[davideduardo]

you are right i wasn't talking about agency buys

Most of the buys in top-10 markets are agency... national, local, regional. Ma and Pa can't afford radio, and it is usually a bad buy for businesses with single or only a couple of locations anyway.

but now that we are, all of the syndicated shows that play 40+ year old music like Tom kent, Dick Bartley, the re-runs of dick clark, machine gun kelly mike harvey, ALL rely on National ad buys for their syndication.... sounds like they're getting them.

Most of those shows run in dog time... Saturday at night, etc. They are syndicated by barter, and the station generally fills their part of the time with bonus spots or ROS spots. The barter network does not get much for those spots, as the delivery is quite small, even on a national basis. In the case of many syndicators, multiple products are bundled to create reach. syndication is about clearances in many markets, and if one of the older leaning shows gets the syndicator better market coverage, it contributes a significant element.

you always seem to get caught up with WORDS Oldies/Classic Hits...

That's because oldies is one format and classic hits is another, just as classic rock is different from alternative rock.

obama calls the WAR in Afghanistan an "Overseas Military Contingency"-- for the people who FIGHT & die there ITS STILL A- W A R., and calling it something else doesn't change what it is. nobody is fooling anyone by calling Oldies Classic Hits.

Except that, save an overlap between the two formats, oldies stations play different music than classic hits stations do. Your example is that of the application of a euphemism to a reality. In the case of these separate formats, confusing them is the error.

WHATEVER i think everyone knew what i meant. its a generic term.

"(blank)man" today, whether it be salesman, or something else, is sexist. And saying "you know what I meant" sounds like the "I even have Hispanic friends" and is an excuse for not adapting to change.

 

[scanman1]

I always refer to WLS-FM as "Oldies from the 60s through 80s with an emphasis on the 60s and 70s" and 104.3 KHits as "Oldies from the 60s through 80s with an emphasis on the 70s and the 80s" and it never seems to cause any confusion with anyone.

 

[radioman148]

I always refer to WLS-FM as "Oldies from the 60s through 80s with an emphasis on the 60s and 70s" and 104.3 KHits as "Oldies from the 60s through 80s with an emphasis on the 70s and the 80s" and it never seems to cause any confusion with anyone.

Agreed. I think that's the way most people see it.

 

[cspotrun]

you are right i wasn't talking about agency buys[/quote]

Most of the buys in top-10 markets are agency... national, local, regional. Ma and Pa can't afford radio, and it is usually a bad buy for businesses with single or only a couple of locations anyway.

for the sake of argument..how would an agency buy for a "News/Talk' station, say WLS am with a demographic of older Males be any different than a buy for an oldies station? why are there oldies station on the air if(according to you) they can't make money with agency buys and they have the demographics of people nobody wants? and should these stations be taken off the air by smarter people like you?

but now that we are, all of the syndicated shows that play 40+ year old music like Tom kent, Dick Bartley, the re-runs of dick clark, machine gun kelly mike harvey, ALL rely on National ad buys for their syndication.... sounds like they're getting them.

Most of those shows run in dog time... Saturday at night, etc. They are syndicated by barter, and the station generally fills their part of the time with bonus spots or ROS spots. The barter network does not get much for those spots, as the delivery is quite small, even on a national basis. In the case of many syndicators, multiple products are bundled to create reach. syndication is about clearances in many markets, and if one of the older leaning shows gets the syndicator better market coverage, it contributes a significant element.

so,the agencies are giving "Charity" to these syndicators? how can anyone make money?

you always seem to get caught up with WORDS Oldies/Classic Hits...

That's because oldies is one format and classic hits is another, just as classic rock is different from alternative rock.

in a "Perfect World" yes... the lines between all these formats have become blurred, especially between oldies & classic hits not to mention what the hell the difference between those two and the greatest hits of all time are. i'm not sure the listener can tell a dime's worth of difference between any of them. ALL of them get the SAME listeners, THEY'RE PUSHING 50 AND MORE!@!! IF AGENCIES AN BE FOOLED BY "TERMS" instead of reality, HOW CAN THEY BE CORRECT about their mistaken notion about this entire group of people?

obama calls the WAR in Afghanistan an "Overseas Military Contingency"-- for the people who FIGHT & die there ITS STILL A- W A R., and calling it something else doesn't change what it is. nobody is fooling anyone by calling Oldies Classic Hits.

Except that, save an overlap between the two formats, oldies stations play different music than classic hits stations do. Your example is that of the application of a euphemism to a reality. In the case of these separate formats, confusing them is the error.

there is no error at all on my part, like i said earlier what people call their station and WHAT they might play in MANY cases are two different things this is not set in stone.

WHATEVER i think everyone knew what i meant. its a generic term.

"(blank)man" today, whether it be salesman, or something else, is sexist. And saying "you know what I meant" sounds like the "I even have Hispanic friends" and is an excuse for not adapting to change.
[/quote]
OK, Eduardo, go BURN YOUR BRA! ITS NOT THE 60'S ANYMORE dude. i think we all know women make up a large sector of sales, but the NAME salesman still sticks and it is NOT intended to hurt anyones feelings. my wife is in sales and she's not bothered by the term, she figures the potential client will notice the difference when she walks in the door.

 

[RayInChicago]

I was listening to WLS-FM last night, and there was that word again. "Oldies"

 

[Tom Wells]

If it ain't live, it's an oldie. Every blinkin' station on the air is full of oldies, regardless of how long ago the recording was made.
Inasmuch time is a just a distortion of perception, age is irrelevant.
The term is "convenient currency" in language, but I sure wouldn't wear it as a tatoo or an imager.
My radio station features music from the beginnings of electrically-recorded music to the present, and I wouldn't have it any other way.
But this is still 85 years of music, and I never use the term on-air or in liners.
Let the listener figure it out. Don't limit yourself with definitions that limit what you can be.
I think they should avoid the term and just BE.

 

[RayInChicago]

If it ain't live, it's an oldie. Every blinkin' station on the air is full of oldies, regardless of how long ago the recording was made.
Inasmuch time is a just a distortion of perception, age is irrelevant.
The term is "convenient currency" in language, but I sure wouldn't wear it as a tatoo or an imager.
My radio station features music from the beginnings of electrically-recorded music to the present, and I wouldn't have it any other way.
But this is still 85 years of music, and I never use the term on-air or in liners.
Let the listener figure it out. Don't limit yourself with definitions that limit what you can be.
I think they should avoid the term and just BE.

They used to use the word all the time. Now they avoid that word. But every once in a while, it slips out.

 

[KFodor]

Oldies is not a bad word on-air. It is a kiss of death at the sales level, though. A lot of classic hits stations use the oldies term on air, but the sales pitch refers to classic hits, and carefully skirts any association with 55+ demos.

after you sell em' a schedule better tell dem' clients NOT to turn on the Radio to hear their ADS....HELL! THEY'RE on a station PLAYIN' 30 and 40 year old music! and YOU the salesman were trying to pull one over on em'. Give me AAAA break! i don't think clients who buy an Oldies station are Stupid, they know what they're getting and WHO listens to it, including THEM in many cases! calling it something "else" under another name is Insulting their intelligence. there are ALOT of ADs on LS-fm, have these people been hoodwinked?
[/quote]

Most of those salespeople never get a return call from the advertiser....

 

[skippertthomas]

Let's see? What would be a good 'catch all' phrase? Hummm??? 97-7, your home for previously successful hits that you have loved then and now.... WLS! Or, if you want it brief...... Pre-Listened Hits.....94-7/WLS (like the stupid term, 'pre-owned vehicles')........

 

[Tom Wells]

"Musicradio" a la 1974 woked very well, and does not imply anything other than music and radio.
No need to "call" the music anything.

 

[cspotrun]

"Musicradio" a la 1974 woked very well, and does not imply anything other than music and radio.
No need to "call" the music anything.

Great Point! when hearing 3 Dog Night on the radio, i think the listener knows WHAT kind of station they're listening to, and they can make up their mind if they want to hear more of this kind of music.
with the varieties of formats out there, BY CALLING IT SOMETHING, they might turn off as many potential listeners as they attract.

 

[DToTheJ]

...Pre-Listened Hits.....94-7/WLS (like the stupid term, 'pre-owned vehicles')...

"Too much use of this prefix 'pre'..." - George Carlin

;D

 

[jhacker]

"Musicradio" a la 1974 woked very well, and does not imply anything other than music and radio.
No need to "call" the music anything.

Oh what I wouldn't give to hear that "Musicradio WLS" shout played on there consistently!

 

[skippertthomas]

Good point, gang... Let the listener determine in their own theater of the mind, what the term Musicradio means....

 

[Jay F]

This isn't 2005 anymore. Back then it was highly taboo for a station to use the word oldies on the air. Today it is quite common. Several markets have classic hits stations that call themselves oldies. It's a term that gives a station a clear identity and is easy for listeners to understand.

 

[cspotrun]

i work at an "Oldies" station and the nice thing about it is when you go to a business or hear someone's radio blasting The Beatles or Motown, you don't have to guess what station they're listening to..

 

[RayInChicago]

i work at an "Oldies" station and the nice thing about it is when you go to a business or hear someone's radio blasting The Beatles or Motown, you don't have to guess what station they're listening to..

In Chicago, you do. Could be WLS-FM or K-Hits.

 

[cspotrun]

i work at an "Oldies" station and the nice thing about it is when you go to a business or hear someone's radio blasting The Beatles or Motown, you don't have to guess what station they're listening to..

In Chicago, you do. Could be WLS-FM or K-Hits.

i'm outside the market, not in Chicago. and most markets have only 1 station that could be playing that kind of music.

 

[radioman148]

i work at an "Oldies" station and the nice thing about it is when you go to a business or hear someone's radio blasting The Beatles or Motown, you don't have to guess what station they're listening to..

In Chicago, you do. Could be WLS-FM or K-Hits.

K-Hits last time I checked played very little from the 60s and what they did play was mostly Motown. Have they changed that?