WLS-FM Not working with listeners

[cspotrun]

to eduaRDO and the rest of you, poo pooers... answer me the two questions in my previous post or you lose. and... if the Magic Demo is 18-54 and is divided between hispanics with nose bleeds and left handed hungarian people, tell me what music would appeal to someone 50-54 in that wide range of humanity? (answer is they get lost to the younger end of the demo, not only is there NO SOUP FOR YOU, THERE'S NO RADIO EITHER FOR YOU)...and don't forget to answer questions 1 & 2... YA, RADIO is A BUSINESS i get that, so, why write off a huge segment of the audience YOU are probably a part of? news talk gets radio agency buys, so does Tom Kent's syndicated show dick barkley and all the others, AND the station i'm a part of, so talk all you want, spew your numbers, there are are glut of radio stations and not ALL of them can be Rap, R&B/CHR/album rock and young country.. what are you gonna do with FM station #6 in your cluster once you've gone through all the formats? its funny, you had a damn hard time selling top-40 back in the day and younger demo's, but it didn't stop anyone from doing top-40 radio. guess what people watch old B&W movies AND TV SHOWS with dead people in them, BECAUSE THE PRODUCT IS NOT ONLY TIMELESS BUT GOOD.

 

[cspotrun]

Radio as an industry grew 1% last year, and yet some of you on this blog want to throw listeners of 60's-70's stations under the bus due to their demographics? maybe next year radio will finally be as Dead as the Countries Economy! so go ahead chase those younger demographics- its pretty obviousTHEY'VE LEFT RADIO!! MAYBE NEXT YEAR you WILL have NOTHING TO SELL AND NOBODY TO SELL IT TO! so, go ahead keep doing what your doing drive listeners off because you don't like the demographics.

ANOTHER FACT according to a PEW survey 40% of 18-24's are still living with their parents... and a surprizing number of 25-34's are too..they are living with parents maybe grandparents who have jobs, and or money to spend, yet are told by AD agencies and small minded people to go away...

and don't forget to answer questions 1 & 2 from my previous post or you lose..

 

[benale]

Getting back to WLS FM and their numbers. 6 plus is way down from last year when they were playing mainstream oldies. I don't know what 25-49 or 25-54's were. If they also were down from when they were oldies, wouldn't that be reason enough to go back to what you were doing when the numbers were higher?

Just a simple question.

 

[KFodor]

Radio as an industry grew 1% last year, and yet some of you on this blog want to throw listeners of 60's-70's stations under the bus due to their demographics? maybe next year radio will finally be as Dead as the Countries Economy! so go ahead chase those younger demographics- its pretty obviousTHEY'VE LEFT RADIO!! MAYBE NEXT YEAR you WILL have NOTHING TO SELL AND NOBODY TO SELL IT TO! so, go ahead keep doing what your doing drive listeners off because you don't like the demographics.

ANOTHER FACT according to a PEW survey 40% of 18-24's are still living with their parents... and a surprizing number of 25-34's are too..they are living with parents maybe grandparents who have jobs, and or money to spend, yet are told by AD agencies and small minded people to go away...

and don't forget to answer questions 1 & 2 from my previous post or you lose..

Answer my question first...have you ever tried to sell radio advertising?

Also, you seem to be fascinated with the suggestion that radio's pushing 18-34 and 18-24 year old listeners. Do you get that today's 45 year old man graduated high school in the mid 1980's? And that that person has no reference, other than the "legend" to Elvis Presley, and only a bit of reverence for the Beatles (largely because they were the idols of many of today's beginning to age 50 something rockers?)

 

[cspotrun]

Answer my question first...have you ever tried to sell radio advertising?
Yes, and there are always objections to ANY salesperson, deal with it.. IF there is a Classic Hits/Oldies station in your cluster, YOU MIGHT HAVE TO BE A GOOD SALESPERSON AND W O R K,for the business.

Also, you seem to be fascinated with the suggestion that radio's pushing 18-34 and 18-24 year old listeners.

I'm NOT EVERYONE ELSE SEEMS TO BE ON THIS BOARD, so i am taking their point and showing how lame it is.

Do you get that today's 45 year old man graduated high school in the mid 1980's? And that that person has no reference, other than the "legend" to Elvis Presley, and only a bit of reverence for the Beatles (largely because they were the idols of many of today's beginning to age 50 something rockers?)
[/quote]

and that SAME person will pay to see a guy named Jack Nicholson or Clint Eastwood both well over 65 in their latest movie.. do you really think someone 45 years old doesn't know who Bogart or john wayne was??? bet they've seen their movies. so, Don't assume a 45 year old knows NOTHING about music before the year they were born, RIDICULOUS. (if you had older siblings, YOU like me were exposed to the music they were listening to)..its funny in doing classic hits, i've found that youth up to the early teenage years actually LIKE the music of Elvis, the beatles and so on, UNTIL maybe "Peer Pressure" sets in and they move on to what the crowd is in to, Justin Bieber, Rapp and active rock.

 

[KFodor]

Answer my question first...have you ever tried to sell radio advertising?
Yes, and there are always objections to ANY salesperson, deal with it.. IF there is a Classic Hits/Oldies station in your cluster, YOU MIGHT HAVE TO BE A GOOD SALESPERSON AND W O R K,for the business.

Also, you seem to be fascinated with the suggestion that radio's pushing 18-34 and 18-24 year old listeners.

I'm NOT EVERYONE ELSE SEEMS TO BE ON THIS BOARD, so i am taking their point and showing how lame it is.

Do you get that today's 45 year old man graduated high school in the mid 1980's? And that that person has no reference, other than the "legend" to Elvis Presley, and only a bit of reverence for the Beatles (largely because they were the idols of many of today's beginning to age 50 something rockers?)

and that SAME person will pay to see a guy named Jack Nicholson or Clint Eastwood both well over 65 in their latest movie.. do you really think someone 45 years old doesn't know who Bogart or john wayne was??? bet they've seen their movies. so, Don't assume a 45 year old knows NOTHING about music before the year they were born, RIDICULOUS. (if you had older siblings, YOU like me were exposed to the music they were listening to)..its funny in doing classic hits, i've found that youth up to the early teenage years actually LIKE the music of Elvis, the beatles and so on, UNTIL maybe "Peer Pressure" sets in and they move on to what the crowd is in to, Justin Bieber, Rapp and active rock.
[/quote]


OK...let's take this a point at a time.

I actually agree with your first point...having been an oldies format PD frustrated with a sales department who couldn't sell it, I agree many radio salespeople these days are clueless beyond what their bosses give them/tell them to sell. I've read all the arguments for the 55 plus demo...and they do make sense. HOWEVER...you will not get a 30 something at a ad agency to agree with you or a client who's convinced he needs the college aged and post graduate age crowd to survive. (Many car dealers think this way). (Don't believe me? Ask the people who sold for the old WKIO-FM in Champaign after 2001...the station lost 50 cents on a dollar trying to convince advertisers there was value in the 55 plus market. And the station was #1.) Oldies stations have made your argument over and over and over again, only to fall on deaf ears. Advertisers use means other than radio to advertise that audience and appear to be set in their ways. So, are you selling for such a format now successfully? Would you like to tell some secrets?

I know full well that a 45 year old has heard of the music of before he/she was born. (I'm 57...I have many friends in their mid-40's.) That, however does not mean they will listen to an oldies station regularly. (Maybe as a break from the Aerosmith, Bon Jovi, Def Leppard and Metallica on classic rock stations, but I guarantee you, it won't be on their pre-sets.) To get the advertising, you may need not the 18-34's...but the 35 to 44's. You can get them with a classic hits presentation from the 70's and 80's with a sprinkle of 60's and, maybe a trickle of timeless hits from the early years, but not the traditional oldies format. That's their DAD and MOM's music.

Funny thing, too. A number of today's Classic Rock programmers in their 50's and 60's are today going thru what we oldies guys went through 10 to 15 years ago. They're stuck in their beliefs that the only true classic rock is the Hendrix/Morrison/CSN & Y/Woodstock/Zeppelin era from 1967-1978. Ask listeners in the demo the advertisers want, you get a much different answer.

By the way, the only stations programming the original "oldies" format, with just a few exceptions are no longer in any major market or would be a competitive station in a major market. The listeners to those stations are not being thrown under the bus. They're already there, and have been there for quite some time...sadly though to say.

 

[scanman1]

For those who want '50s and '60s oldies music, there are several internet stations playing it and SiriusXM offers channels for that type of music as well (I've moved to those outlets since October's change to Classic Hits).

The problem with the 50's on 5 and 60's on 6 is that the music rotations, horizontal and vertical, are primitive and dreadful. Add in the "it's an OK song as long as they don't play it again for a year" tunes they insert every few days, and both channels can be unlistenable. Add in the puking jocks and it's everything that could be wrong at a little CHR in Ishpeming on a national channel.

I listen to SiriusXM only when I'm in the car, so I don't listen long enough to really notice problems with the rotations. Plus, I like it when obscure songs are played since it adds to the variety (as I've gotten tired of many of the "common" songs throughout the years).

As far as DJ's go, I don't really think they "puke". They can be entertaining and IMO are competent at what they do.

Incidentally, my posts are not intended to trash the local radio stations. I listen to 104.3 K-Hits regularly and enjoy the music and the Disc Jockeys. I'm just offering alternatives to folks who want to hear Real Oldies (as I do).

Unfortunately, I believe WLS-FM has a not-so-stellar playlist anymore and that (as others have mentioned) it's a shame the DJ's never get much of an opportunity to entertain us and are, instead, stifled and made to stay quiet most of their shift. Shame!

 

[benale]

Regarding the 50s on 5 and 60s on 6 on XM...this is radio people pay for and is a whole different animal than terrestrial radio. I find the playlists on both channels not deep enough. Leave the time tested oldies and limited playlists to regular radio. People who pay to listen to radio expect a much wider variety of music.

I enjoy the 50s and 60s channels, but I would prefer they play and rotate EVERY Top 40 hit, regardless of whether it tests well, and from the entire decade, not just mainly 1964 to 1969 as the 60's does. Personally, I love train wrecks. I would enjoy hearing "Calcutta" by Lawrence Welk into "Whole Lotta Love" by Led Zeppelin. Of course, that would never happen on terrestrial radio,but SiriusXM is entirely different.

Most people subscribe to Satellite radio for wide playlists and formats you don't hear on regular radio, plus no commercials.

 

[scanman1]

I enjoy the 50s and 60s channels, but I would prefer they play and rotate EVERY Top 40 hit, regardless of whether it tests well, and from the entire decade, not just mainly 1964 to 1969 as the 60's does. Personally, I love train wrecks. I would enjoy hearing "Calcutta" by Lawrence Welk into "Whole Lotta Love" by Led Zeppelin. Of course, that would never happen on terrestrial radio,but SiriusXM is entirely different.

Yes, I hear that and I couldn't agree more! 8)

 

[cspotrun]

Answer my question first...have you ever tried to sell radio advertising?
Yes, and there are always objections to ANY salesperson, deal with it.. IF there is a Classic Hits/Oldies station in your cluster, YOU MIGHT HAVE TO BE A GOOD SALESPERSON AND W O R K,for the business.

Also, you seem to be fascinated with the suggestion that radio's pushing 18-34 and 18-24 year old listeners.

I'm NOT EVERYONE ELSE SEEMS TO BE ON THIS BOARD, so i am taking their point and showing how lame it is.

Do you get that today's 45 year old man graduated high school in the mid 1980's? And that that person has no reference, other than the "legend" to Elvis Presley, and only a bit of reverence for the Beatles (largely because they were the idols of many of today's beginning to age 50 something rockers?)

and that SAME person will pay to see a guy named Jack Nicholson or Clint Eastwood both well over 65 in their latest movie.. do you really think someone 45 years old doesn't know who Bogart or john wayne was??? bet they've seen their movies. so, Don't assume a 45 year old knows NOTHING about music before the year they were born, RIDICULOUS. (if you had older siblings, YOU like me were exposed to the music they were listening to)..its funny in doing classic hits, i've found that youth up to the early teenage years actually LIKE the music of Elvis, the beatles and so on, UNTIL maybe "Peer Pressure" sets in and they move on to what the crowd is in to, Justin Bieber, Rapp and active rock.

OK...let's take this a point at a time.

I actually agree with your first point...having been an oldies format PD frustrated with a sales department who couldn't sell it, I agree many radio salespeople these days are clueless beyond what their bosses give them/tell them to sell. I've read all the arguments for the 55 plus demo...and they do make sense. HOWEVER...you will not get a 30 something at a ad agency to agree with you or a client who's convinced he needs the college aged and post graduate age crowd to survive. (Many car dealers think this way). (Don't believe me? Ask the people who sold for the old WKIO-FM in Champaign after 2001...the station lost 50 cents on a dollar trying to convince advertisers there was value in the 55 plus market. And the station was #1.) Oldies stations have made your argument over and over and over again, only to fall on deaf ears. Advertisers use means other than radio to advertise that audience and appear to be set in their ways. So, are you selling for such a format now successfully? Would you like to tell some secrets?

I know full well that a 45 year old has heard of the music of before he/she was born. (I'm 57...I have many friends in their mid-40's.) That, however does not mean they will listen to an oldies station regularly. (Maybe as a break from the Aerosmith, Bon Jovi, Def Leppard and Metallica on classic rock stations, but I guarantee you, it won't be on their pre-sets.) To get the advertising, you may need not the 18-34's...but the 35 to 44's. You can get them with a classic hits presentation from the 70's and 80's with a sprinkle of 60's and, maybe a trickle of timeless hits from the early years, but not the traditional oldies format. That's their DAD and MOM's music.

Funny thing, too. A number of today's Classic Rock programmers in their 50's and 60's are today going thru what we oldies guys went through 10 to 15 years ago. They're stuck in their beliefs that the only true classic rock is the Hendrix/Morrison/CSN & Y/Woodstock/Zeppelin era from 1967-1978. Ask listeners in the demo the advertisers want, you get a much different answer.

By the way, the only stations programming the original "oldies" format, with just a few exceptions are no longer in any major market or would be a competitive station in a major market. The listeners to those stations are not being thrown under the bus. They're already there, and have been there for quite some time...sadly though to say.

/quote]
jason well thought out comments,we won't agree on everything, but i do agree that a 50's and 60's only station would probably not make it today, thats not to say a Classic Hits station should only play 70's and 80's music, it may be fine but its not "Classic Hits" if you ignore things like The beatles Stones, Animals, some motown & monster Elvis cuts for "flavor".. i really think 25% of the playlist should include these hits from the 60's to give some variety to a 70's light 80's based station... my opinion....the decade of 70's produced some of the WORST MUSIC in this mix and probably helped create Album Rock stations and helped kill off top-40 radio... CHICKEN ROCK WAS BORN IN THE 70'S... wow to hear "Billy Don't be a Hero" and Seasons in the Sun Again....

 

[cspotrun]

one more thing.... and when programming 70's music, there's always the question of....WHAT ABOUT THE DISCO CRAP... IF you don't include DISCO which Dominated the 70's, you write off 5 years of the decade... or you play Disco..

 

[davideduardo]

Most people subscribe to Satellite radio for wide playlists and formats you don't hear on regular radio, plus no commercials.

Most people subscribe to satellite radio for the variety of formats, including many not available on AM and FM; add the advantage of having no commercials on the music channels and there is a big positive.

However, most people do not subscribe for deep playlists. Just like listeners to music FMs or to Pandora, they want to hear their favorite songs.

Huge groups of subscribers are commercial travelers, truckers and such. They hate going from signal to signal, often with noise and interference. They just want a single station that plays their favorites.

Another large subscriber base subset is made of people who live in smaller markets where there are limited offerings. Or smaller and medium markets where the offerings are badly executed and very commercially heavy.

Those folks want to hear the big hits, not visit a museum.

We've already been over how subjective 50's and 60's charts were, and how few real hits there truly were...

 

[benale]

David, there are many reasons people subscribe to Satellite radio as you have mentioned, but there are a lot of us who do enjoy the wide playlists, especially on the decades channels.I first subscribed in 2005 after hearing music on the 60's channel that I haven't heard in years.

As a teenager in the 60's I loved everything I heard..Motown, British Invasion, MOR,Country,Soul. I enjoyed it all, and to this day i still enjoy hearing all the songs of the decade. Yes, of course many of these songs are dated, but I still enjoy them. After hearing "Pretty Woman" "My Girl", "I Heard It Through the Grapevine""Na Na Hey Hey", "Good Vibrations" and hundreds of other often played oldies thousands of times, I do enjoy the songs I don't hear that much.

Lou Simon, the PD of the 60's does a weekly countdown show featuring a given week of a 60's year and to hear all those styles of music on one show is incredible. It's not for everybody, but I loved then and love now the wonderful variety of music from the 60's. That's why there is satellite radio and various internet stations that play this music that we can't get from traditional radio.

I do realize there was a lot of crap in the 60's, as in every decade, but to my ears I can listen to the 60's crap over any other decade's lousy music. As they say, the music you grew up with is the music you enjoy the most. I do appreciate some music from the last twenty years or so, but I always gravitate back to the 60's.

'

 

[KFodor]

one more thing.... and when programming 70's music, there's always the question of....WHAT ABOUT THE DISCO CRAP... IF you don't include DISCO which Dominated the 70's, you write off 5 years of the decade... or you play Disco..

Yes...you play disco. At least the most popular. And, sorry Chicago...(home of the Disco Demolition), disco will still entertain a crowd here an there....

 

[KFodor]

Answer my question first...have you ever tried to sell radio advertising?
Yes, and there are always objections to ANY salesperson, deal with it.. IF there is a Classic Hits/Oldies station in your cluster, YOU MIGHT HAVE TO BE A GOOD SALESPERSON AND W O R K,for the business.

Also, you seem to be fascinated with the suggestion that radio's pushing 18-34 and 18-24 year old listeners.

I'm NOT EVERYONE ELSE SEEMS TO BE ON THIS BOARD, so i am taking their point and showing how lame it is.

Do you get that today's 45 year old man graduated high school in the mid 1980's? And that that person has no reference, other than the "legend" to Elvis Presley, and only a bit of reverence for the Beatles (largely because they were the idols of many of today's beginning to age 50 something rockers?)

and that SAME person will pay to see a guy named Jack Nicholson or Clint Eastwood both well over 65 in their latest movie.. do you really think someone 45 years old doesn't know who Bogart or john wayne was??? bet they've seen their movies. so, Don't assume a 45 year old knows NOTHING about music before the year they were born, RIDICULOUS. (if you had older siblings, YOU like me were exposed to the music they were listening to)..its funny in doing classic hits, i've found that youth up to the early teenage years actually LIKE the music of Elvis, the beatles and so on, UNTIL maybe "Peer Pressure" sets in and they move on to what the crowd is in to, Justin Bieber, Rapp and active rock.

OK...let's take this a point at a time.

I actually agree with your first point...having been an oldies format PD frustrated with a sales department who couldn't sell it, I agree many radio salespeople these days are clueless beyond what their bosses give them/tell them to sell. I've read all the arguments for the 55 plus demo...and they do make sense. HOWEVER...you will not get a 30 something at a ad agency to agree with you or a client who's convinced he needs the college aged and post graduate age crowd to survive. (Many car dealers think this way). (Don't believe me? Ask the people who sold for the old WKIO-FM in Champaign after 2001...the station lost 50 cents on a dollar trying to convince advertisers there was value in the 55 plus market. And the station was #1.) Oldies stations have made your argument over and over and over again, only to fall on deaf ears. Advertisers use means other than radio to advertise that audience and appear to be set in their ways. So, are you selling for such a format now successfully? Would you like to tell some secrets?

I know full well that a 45 year old has heard of the music of before he/she was born. (I'm 57...I have many friends in their mid-40's.) That, however does not mean they will listen to an oldies station regularly. (Maybe as a break from the Aerosmith, Bon Jovi, Def Leppard and Metallica on classic rock stations, but I guarantee you, it won't be on their pre-sets.) To get the advertising, you may need not the 18-34's...but the 35 to 44's. You can get them with a classic hits presentation from the 70's and 80's with a sprinkle of 60's and, maybe a trickle of timeless hits from the early years, but not the traditional oldies format. That's their DAD and MOM's music.

Funny thing, too. A number of today's Classic Rock programmers in their 50's and 60's are today going thru what we oldies guys went through 10 to 15 years ago. They're stuck in their beliefs that the only true classic rock is the Hendrix/Morrison/CSN & Y/Woodstock/Zeppelin era from 1967-1978. Ask listeners in the demo the advertisers want, you get a much different answer.

By the way, the only stations programming the original "oldies" format, with just a few exceptions are no longer in any major market or would be a competitive station in a major market. The listeners to those stations are not being thrown under the bus. They're already there, and have been there for quite some time...sadly though to say.

/quote]
jason well thought out comments,we won't agree on everything, but i do agree that a 50's and 60's only station would probably not make it today, thats not to say a Classic Hits station should only play 70's and 80's music, it may be fine but its not "Classic Hits" if you ignore things like The beatles Stones, Animals, some motown & monster Elvis cuts for "flavor".. i really think 25% of the playlist should include these hits from the 60's to give some variety to a 70's light 80's based station... my opinion....the decade of 70's produced some of the WORST MUSIC in this mix and probably helped create Album Rock stations and helped kill off top-40 radio... CHICKEN ROCK WAS BORN IN THE 70'S... wow to hear "Billy Don't be a Hero" and Seasons in the Sun Again....

Believe it or not, you and I are getting close here.

Here's the only difference I see on the Classic Rock discussion:

It was once thought that you could never program music past 1972 as an "oldie". Many programmers back then wouldn't even entertain the thought as they watched their profits erode. Many oldies stations bit the dust. Then, WCBS-FM returned in a slightly different form. Many on these boards predicted abject failure. I disagreed...and laughed out loud as they went back into the top 5 in NYC. (And yes, certainly the PPM played a big part, too.)

Some Classic Rock programmers today are hanging on to the "traditional" view of that format, just as many oldies programmers held to the "traditional" view of their format. Quite a few, and maybe more formerly top rated AOR stations of the 70's and 80's who moved to a more classic rock approach in the past decade have ratings varying from "well off peak" to "sucking wind". This, as they watch competitors who are focusing their presentations to what defines the format today fractionalizing their audiences. This, as the former powerhouse's demos slowly get older.

Maybe not every old song needs to be thrown out, but a smart CR station revamps to the new realities of the format, just as oldies stations have done. Oldies stations got a new lease on life thanks to CBS-FM. Same can be for heritage classic rockers if they have the courage to reinvent themselves.

What of the "old" format? Well, since it began on many non-comm college stations, perhaps that's where the older classic rock format could go...and get an audience that would financially support it...on a station that doesn't need ratings to survive. I've got a oldies hybrid (that still plays plenty of early years stuff) working well on a tiny non-comm right now.

I respectfully submit that none of us in radio have the right to say what is a "Classic Rock" song, or oldies for that matter. The audience defines it, then we play it, not the other way around. And they are the ones with the right to change the definition as each generation comes along. And yet, there are classic rock PD's who act like they are the "gatekeepers" to the castle and are the only ones with the "true knowledge"...while the dragons are circling the moat...just as a lot of oldies PD's and consultants did.

What allowed the WLS's, the WABC's and the WCFL's of the world to succeed? Yes, they were creative. Yes, they took chances. They were also, on the whole, great stations. But, back then...they could take chances. Though certainly there was competition back then, it was nowhere close to the competition a station has today...so you could experiment a bit...even in Big City Sweet Home, Chicago.

Lots of competition has always and will always, make one careful about taking chances. Just my...er...dollar fifty here.

 

[KFodor]

Oh yeah...one last thought.

Songs like "The Night Chicago Died" and "Billy Don't Be A Hero" were the "Snoopy Vs. The Red Baron" of their time. But, really what killed Top 40 in the 70's was the format's attempts to spread out and become 25-54 stations by playing Helen Reddy, Anne Murray, and other songs that really were (or became) country crossovers. It was the non-rock that hurt them.

Same thing happened, in a slightly different way, in the early 1980's (not the best musical part of that decade) and again as CHR fractionalized itself into Hot A/C in the 90's...which killed the original CHR format until rhythmic music and hip hop became more mainstream to the younger audience, thereby giving both approaches more definition.

 

[cspotrun]

so jason i think we agree The 70's were perhaps the Worst Decade of Rock & Roll, so isn't it Ironic that "The 70's" are are making a "comeback" on the radio, to bring in a "younger audience"... hunting for a "Younger Audience" on an Oldies/Classic Hits Station is kind of an Oxymoron isn't it? ] the audience for 60's as well as 70's music IS an Older Demo period! DEAL WITH IT, the Evidence IS that there ARE stations making money with it OR they wouldn't be on the air AND also getting local Ad Agency buys. The Classic hits station in my town plays TOO many commercials! in my opinion, and another one went on the air 2 years ago, and is still on. people who want to write off this format citing demographics and ad agency buys are WRONG or are salespeople who are LAZY, there IS Money to be made here, and the proof of it IS those who ARE doing it.

 

[secondchoice]

I guess WLS FM is on the rebound based on Feb. ratings. In a three way tie @ 3.2 (6+) with WDRV & WLUP for # 10

 

[cspotrun]

want to win? as far as wls-fm...hey, its real Simple, give the people what They Want, Not WHAT you WANT them to have.

 

[uncamark]

want to win? as far as wls-fm...hey, its real Simple, give the people what They Want, Not WHAT you WANT them to have.

And who are "the people?" The over 55 audience that advertisers don't want?