I listened today for a little bit online. Here's my comments.
Hey, Citadel...if you want to attempt to successfully play the "heritage" card with WLS-FM, you have some work to do.
For starters, the idea you would do this with a cheap satellite delivered format in Market #3 makes me automatically wonder about your intentions.
WLS, as a top 40 station signed on the air in May, 1960...so hearing Cozy Cole's "Topsy, Part 2" today didn't exactly remind me of WLS. (OK, I know it was a hit in '58, but nothing in that song screams "Musicradio WLS".)
You're not going to be able to do it successfully without an anchor jock...and there's enough former WLS people out there to staff it. If all you're going to do is try to cheap your way through with a satellite format, and some properly logoed jingles...well...the term "steaming turd" comes to mind.
And, frankly, Market 3 deserves better.