• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WLTJ flips to Hot AC

Lox vomit is great. But that reminds of the Peter Cook and Dudley Moore sketch about the restaurant that only served frogs stuffed with peaches and peaches stuffed with frogs. I was waiting for it to open in Station Sq., but it never happened.
 
cingram said:
california said:
why do program directors and consultants insist on playing only the most familiar music
Click to expand...

I really hope this part of the question doesn't require a response; it's sort of like asking why ice cream vendors serve vanilla and
chocolate instead of Crunchy Frog and Lox Vomit.

On the "cornpone" backannounces, I tend to agree, but I would never presume that every member of the audience knows every
song on any given station.

C.
Click to expand...


I commend anyone who drops in a good Crunchy Frog reference.

And research indicates that listeners like hearing titles and artists....
 
No, I seriously doubt they want the computer backsell. Another example of taking good research and doing something bad with it....
 
I've seen hundreds of research projects in every AC format variation, market and company. They all say that listeners want to know the title and artist. Also seen research with those song tags on AC around the US. Some very positive, some very negative. In a "me too" business, when B101/Philadelphia does something, every AC that isn't winning(and some that are) copies it. Unfortunately, they are more apt to copy the IDEA, and blow off the precision execution that makes the idea work. Eventually, the smart ones do what works for their stations. The others punt, or in this case, settle for mediocrity. And everyone, except Jerry Lee, forgets that B101 funds low 7 figures every year for marketing. They used to standout when everyone was marketing on TV. Now, they really stand out as no one else spends any marketing money.

AC is winning big in many major markets like NY, LA, SF, Philly, Houston, DC, Miami, etc. PPM helps because it eliminates phantom cume, which was ACs biggest enemy in diary recall. Most of these stations don't use those song tags. Most have either tried and abandoned them or researched the concept to find it was as annoying to the listener as it is to all of us. If any doubt existed, they didn't implement it.

On Q92.9, you have pretty good talent, including the new guy, Jim. Those song tags aren't necessary, in my opinion. They cause so much format flow clog that having live or even tracked talent mention the song is much more effective.

Then when you couple those song tags with the Lynn Hoffman lifestyle liners (or whatever they're called) whose content and horrid execution (often all over vocals) the sound becomes a mish-mosh. Two reasons folks are probably going to Star, Wish, B, 3WS, etc.

I don't really get what the hoopla about changing to Hot AC is all about. It's still a mid pack, at best, AC station surrounded by other, more potent AC stations.
 
smartestguyintheroom said:
I don't really get what the hoopla about changing to Hot AC is all about. It's still a mid pack, at best, AC station surrounded by other, more potent AC stations.
Click to expand...

But it's their style.... they took WRRK off and stunted for two weeks to put almost the same format back on with less expensive talent. Eventually they flipped it to BOB-FM, which was what they should have done in the first place.
 
Let's face it fellow radio geeks, lite or q or whatever you call it, is run by arrogant folks who think they know everything. The arrogance is based on the fact they have money, and they think you don't. They seem to never do the right thing with lite or q. Half assed attempts based on their divine inspirations. Look where they are now? a few lousey points ahead of "THE MUSIC OF YOUR OBITUARY," wjas. Just sad. just bad ownership.
 
california said:
Let's face it fellow radio geeks, lite or q or whatever you call it, is run by arrogant folks who think they know everything. The arrogance is based on the fact they have money, and they think you don't. They seem to never do the right thing with lite or q. Half assed attempts based on their divine inspirations. Look where they are now? a few lousey points ahead of "THE MUSIC OF YOUR OBITUARY," wjas. Just sad. just bad ownership.
Click to expand...

I worked for them for 5 years (albeit before the kids were heavily involved) and it was actually a pretty good place to work. Compared to WEEP, which was on 6th Ave, and Y97, in a dilapidated old trolley barn in Braddock, they had nice facilities (originally on Brinton Rd and then in Parkway Center). They treated airstaff well, there was never an issue getting paid (Mike Frazer once told a story about a station in upstate NY where the owner emptied all the change out of the Coke machine on a Friday afternoon, handed it to him and said "That'll have to hold you for a few days") , they invited weekend people to the Christmas party, all in all not a bad little place to work.

Don't fall into the trap of 12+ ratings. All they care about is 25-54 females. Period. California, I'm assuming you're male, (sorry if I'm wrong) but if that's correct you are not the target audience. They don't care if you don't like the station, it's not aimed at you. And that's true of every niche AC format like this.

They are not bad owners, they are just typical of the mom-and-pop operations that used to run the great majority of this industry, they program what they like.

If you owned a station you would too.
 
partimer and boss.......i beg to differ, they are bad owners, i didn't say bad people...just bad owners... if you guys dig a little more you'll discover why.....i doubt they are even above water....2 radio stations, a failed restaurant, a rag publication...just something for the kids to play with.......i don't know them as people, but you don't have to be family to know they are bad owners, losing money....it's true.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom