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wltw

R

reggie

Guest
So it looks like fresh is picking up where cbsfm leaves off in terms of years...does anyone think 106.7 will take a hit?
 
New York's 106.7 will benefit

If anything. Clear Channel can easily convince the agencies "All the hype and 101.1 is still an oldies station!"
 
I do think WLTW will take a hit, especially initially as the sampling of 101.1 will be at its strongest. However, I think 101.1 will also canibalize Fresh to some extent as 101.1 is office/waiting room listening material like Fresh, so expect a dip in the Fresh rating as well, despite the completely difference playlists and target audiences of each station.
 
WLTW is gone! They will have only mid 3 ratings! Cheap Chanel gets what it deserves! First ruining WKTU then ruining Lite FM!
 
Agree...killing off the vintage LTW personalities is really going to kill them. Mid 3's would be a stretch, but I could see them dropping to a 4.8 or 5.0 in the next couple of books. XMAS music will then start by Halloween.
 
And who will it benefit?

Z100 -- also owned by Clear Channel.

CBS-FM sounds like what it was before Jack. The agencies won't be fooled.
 
I agree agencies will not be fooled and I predict a ratings drop in next book. Any bump this book will be due to improvement in JACK's format this last month and publicity surrounding this format change.

In the long term LTW and Fresh will gain from the demise of JACK.
 
Re: And who will it benefit?

chuckydoll said:
CBS-FM sounds like what it was before Jack. The agencies won't be fooled.
Click to expand...

Agencies do not look at playlists. Many times, they do not even look at formats... they look at the audience delivery vs. the cost per spot in the demo each client has specified. If CBS-FM does well in the sales demos, they will do well. Just like any other station.
 
Actually, the ratings could turn out to be exactly the opposite of what some are predicting here.

Why? Fresh is taking LTW's lower end. CBS-FM could end up taking some of their older end simply because the station is more upbeat than a "lite rock".

We'll see...

Don't forget, Classic Hits as a format is doing well in many, many, many markets.
 
Re: And who will it benefit?

DavidEduardo said:
chuckydoll said:
CBS-FM sounds like what it was before Jack. The agencies won't be fooled.
Click to expand...

Agencies do not look at playlists. Many times, they do not even look at formats... they look at the audience delivery vs. the cost per spot in the demo each client has specified. If CBS-FM does well in the sales demos, they will do well. Just like any other station.
Click to expand...

And CBS-FM revenue went from $40 million/year to $16 million with the flip to Jack. Money talks, and all else walks.
 
I'm sure Jim Ryan will be having many sleepless nights as to whether the CBS-Fresh combo will destroy Lite. At the same time I'm sure the PD's of other stations are watching with glee and hoping that the champ is destroyed.
 
Other PD's ain't worried

They tune in 101.1, hear the new CBS-FM and realize it's the same station as it was before Jack.

CBS Radio has only one strong FM in New York and that's Fresh. Clear Channel, Emmis and SBS are in a better position than you think. So is Citadel for that matter.

Incidentally, Clear Channel removed the Lite earlier this year from New York's 106.7.
 
Re: And who will it benefit?

flakunkel said:
And CBS-FM revenue went from $40 million/year to $16 million with the flip to Jack. Money talks, and all else walks.
Click to expand...

If CBS - FM had continued through 2005, they would have billed around $24 to $25 million in that year. They had lost more than a third of their billing in 5 years, while the market was up about 17% over those same years. That was the reason for the change. They made the wrong change, but that is a separate item from the fact that oldies was eroding.... and why classic hits based in the 70's does have great potential.
 
70s & 80s, few 60s. Selected 80s. Personalities, but not rhymin' Bill Lee.
 
Agencies do not look at playlists. Many times, they do not even look at formats... they look at the audience delivery vs. the cost per spot in the demo each client has specified. If CBS-FM does well in the sales demos, they will do well. Just like any other station.

David continues to be one of the most logical, sane voices on this board.

CBS-FM is not a sexy format to the typical 28-year-old agency buyer. Neither was Jack. Nor is WLTW.

But those buyers - who contribute nearly all of the non-transactional revenue to every station across the country - only care about their clients. They don't give a crap (or they shouldn't, if they're doing their jobs correctly) about the format of the stations they buy.

As David says, it's all about the numbers relative to the expense incurred to reach that audience.

Yes, there's always personal bias involved in any agency buy... but if these buyers want to succeed in their careers, the decisions on where to place their clients spots won't be based on the stations the buyer likes. Or the music. Or because Scott and Todd or Elvis or O&A or whoever is the "IT" show of the moment.

It's all about ROI.

Senor Edurado gets it right 99% of the time.
 
yup!! it's all about the best cpm for their target demo...unless it's one of those situations where mr advertiser does'nt want to be associated with a certin station/jock.

RickSklar77 said:
Agencies do not look at playlists. Many times, they do not even look at formats... they look at the audience delivery vs. the cost per spot in the demo each client has specified. If CBS-FM does well in the sales demos, they will do well. Just like any other station.

David continues to be one of the most logical, sane voices on this board.

CBS-FM is not a sexy format to the typical 28-year-old agency buyer. Neither was Jack. Nor is WLTW.

But those buyers - who contribute nearly all of the non-transactional revenue to every station across the country - only care about their clients. They don't give a crap (or they shouldn't, if they're doing their jobs correctly) about the format of the stations they buy.

As David says, it's all about the numbers relative to the expense incurred to reach that audience.

Yes, there's always personal bias involved in any agency buy... but if these buyers want to succeed in their careers, the decisions on where to place their clients spots won't be based on the stations the buyer likes. Or the music. Or because Scott and Todd or Elvis or O&A or whoever is the "IT" show of the moment.

It's all about ROI.

Senor Edurado gets it right 99% of the time.
Click to expand...
 
Re: And who will it benefit?

Agencies do not look at playlists. Many times, they do not even look at formats... they look at the audience delivery vs. the cost per spot in the demo each client has specified. If CBS-FM does well in the sales demos, they will do well. Just like any other station.
[/quote]

I'm marking down today's date....cause for once David...I'm in complete agreement with you!

TK
 
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