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WLTW's questionable interpretation of "Lite" music

WLTW

What you or I or anybody in radio thinks they are is not the point.

As long as listeners accept that their product fulfills their promise to their
audience, they can call it ANYTHING they want. What's a big deal to radio people is no deal at all to radio listeners.

> I think this post is saying why do they call themselfs lite
> if they play VARIETY music. The station does sound great but why call
> 106.7 lite when it should be Variety 106.7 It is an
> injustice to radio formats but then again why change their
> label. They are Number 1.
 
WLTW

Wrong. "Lite" is whatever THE LISTENERS accept as part of their music mix.

> "Lite" is whatever Jim Ryan says it is.
 
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