Anyone else heard those WLW spots with Jim Scott asking local businesses to advertise on the Big One? Cunningham was bragging on air a couple of weeks ago that they were sold out but obviously he was wrong. Willie wrong? Never! I love the line in the spot when Scott says " believe me...it works, really does." But, at $300 a pop? I could say more but Puff is a nice dragon.
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WLW on air plea
- Thread starter Puff the Dragon
- Start date
The talk, today, among the national guys is who will be the emerging buyer of CC.
Or, are they going to part out the small markets to pay down their debt.
At any rate, it doesn't look pretty.
What bugs me is that all of these folks are generating a good operating profit. The debt is killing them. Not just them, but most of the other big players as well.
They can't raise rates and apparently cannot sell enough spots to cover the nut.
Or, are they going to part out the small markets to pay down their debt.
At any rate, it doesn't look pretty.
What bugs me is that all of these folks are generating a good operating profit. The debt is killing them. Not just them, but most of the other big players as well.
They can't raise rates and apparently cannot sell enough spots to cover the nut.
There are stations that CC is holding in the Aloha Trust that they can't sell, that they are required to sell, so good luck finding buyers, certainly CC won't be sold in one piece, but I question who would buy the pieces? Would Randy Michaels dive back into Cincinnati to buy just the Cincy cluster (or WLW and the two remaining FMs?)
I would think that a 3 hour block with a Marconi winner IS probably sold out. That doesn't mean that the entire day is sold. People still advertise when the listening is highest, during a Marconi recipients show! CC is like every other business in this recession. CC has alot of interests. Anyone been to Manhatten lately? CC billboards all over Times Square and Broadway. They are OK!
Pscc8082 said:I would think that a 3 hour block with a Marconi winner IS probably sold out. That doesn't mean that the entire day is sold. People still advertise when the listening is highest, during a Marconi recipients show! CC is like every other business in this recession. CC has alot of interests. Anyone been to Manhatten lately? CC billboards all over Times Square and Broadway. They are OK!
I wouldn't deny the sales must be OK...but I don't think the listening public gives a rat's you-know-what about who wins a Marconi...
One Who Knows said:Pscc8082 said:I would think that a 3 hour block with a Marconi winner IS probably sold out. That doesn't mean that the entire day is sold. People still advertise when the listening is highest, during a Marconi recipients show! CC is like every other business in this recession. CC has alot of interests. Anyone been to Manhatten lately? CC billboards all over Times Square and Broadway. They are OK!
I wouldn't deny the sales must be OK...but I don't think the listening public gives a rat's you-know-what about who wins a Marconi...
You think a Marconi winner doesn't have listeners? He won that award for a reason and they can charge a higher ad rate for his air time than anyone else on the station. A midday Marconi winner? I promise you that is the highest air rate on the station. Basic salesmanship. Charge more when the most people are listening. Thats why stations love getting their ratings books. Especially when they are on top! Willy just won the Marconi and it made his air time worth the most. And you're right. The listening public doesn't care who wins a Marconi. The station and advertisers DO! Money, Money, Money!
You sound like the guy when the boat is sinking: Don't panic! Everything is going to be OK!Pscc8082 said:Anyone been to Manhatten lately? CC billboards all over Times Square and Broadway. They are OK!
Just because a company has billboards all over Times Square doesn't mean that they are "OK!".
Arbitorn said:If you were Randy, What would you do to fix WLW (assuming it's broken)?
Even if it isn't broken Randy can make it better. Send him into a town where all the radio stations are demoralized and he can bolster HIS staff.
Just sad he isn't there causing all the other station owners to have acid reflux.
Top things Randy can do :
Send a moving van to all the current competitor's GMs and pay them to wait a few days after telling the GMs wives thye are offering to help them move after they are fired.
Tell Willie's listeners to hold signs for WLW up during all the night newscast live shots.
Bug the WKRC Staff meeting...wait...been done.
Buy diaries and PPM on ebay.
Arbitorn said:If you were Randy, What would you do to fix WLW (assuming it's broken)?
Bring the 500kw beast back to life.
gr8oldies said:Rates are based on the daypart and the audience share not whether someone did or did not win a Marconi. Taking nothing away from the accomplishment, A&B Ad Agency looks at numbers, numbers, numbers.
So the audience share doesn't go up or down based on awards. That's not correct. A Marconi winner must have a greater audience share than other day parts! you think they are charging more to run an ad on Sloane's show in the evenings? That just isn't factual. I promise you that Cunningham's show has the highest ad rate on WLW. Because of daypart and audience share. But audience share is also high because of awards. If his audience share wasn't deserving he wouldn't have won the Marconi! Believe it or not, they are related!
RedGreen said:You sound like the guy when the boat is sinking: Don't panic! Everything is going to be OK!Pscc8082 said:Anyone been to Manhatten lately? CC billboards all over Times Square and Broadway. They are OK!
Just because a company has billboards all over Times Square doesn't mean that they are "OK!".
CC is more than radio. Just because one portion of CC may struggle doesn't mean the entire company is. Those billboards are there even if there is nothing on them. That means NO OVERHEAD. Not on CC billboard is empty. They are making money on them with no overhead. The only money spent on them, is the cost of of changing them and if they aren't empty they aren't changing them. That cost is passed on to the buyer.
Clear Channel Outdoors (CCO) is at 8.42 with a 52 week low of 2.14. They are fine.
Clear Channel Media (CCMO) is at 1.40 with a 52 week low of .51. They are fine.
Both are Clear Channel and just because CCMO isn't at the top now, Clear Channel Outdoors IS!
As a whole Clear Channel is fine. Radio as a whole is down.
Research what you say. Don't just say it!
microbob said:CC is in real trouble, and they are close to bankruptcy so it doesn't surprise me that WLW is resorting to begging for advertisers.
Too bad. But that isn't factual! They are not close to bankrupcy. Look at the last post!
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