Zackster, I guess that is a real "rock" name, and what station have you worked for and for how long?
First, to make fun of someones name or even their hair shows me a few things, you are either jealous, imature, uniformed or a combination of all three. Your comment is why I only read these posts in the past and never joined to discuss this area. As a long time local business owner I would read this forum from time to time since I use radio in my advertising, that said, I find your comments as I said uniformed, at the least. Now that is out of the way...
Ratings...Again, as a buisness owner, we watch ratings (as a part of our radio buy process). Only after the well documented fire that WMGM had a couple of years ago at their transmitter site, they have been up and down in power, on and off the air and only then did their the ratings begin to slip. That's when WZXL began to gain better ratings in this market, because they were gaining listeners due to signal problems for WMGM. Did you see the last ratings book??? We did, and WMGM beat WZXL hands down, the station did very well just like they did before the fire and their problems.
There are many reasons why ratings go up and down, but it's hard to keep listening to a station if you can't hear it when you punch it in on your dial. Yes, the stations sound a bit better (signal and music), but that started last November when the new transmitter went on line. Music started to change in the winter, hell before I left town for Florida (and yes, we buy radio down there to) I heard new Bruce, Bon Jovi, some early 90's and it was quite refreshing and looked like the WMGM had begun the process of what the station is now. What the new owners do not realize, is that the area business owners bought those stations for not only on ratings, but personalities, like Dave & Jerry, Nicky G, Michael James, Jackson T Chase. They brought people into our business. They fired Dave & Jerry once there, now brought them back, many people like them, not sure about the music they playing now but as I said in my original post...firing Michael James??? Does not make sense. The guy was well liked, very popular and very nice to our customers. I have heard the replacement and quite frankly now the whole day has no personality. Just speaking for us (actually a few other major businesses) we will not be buying WMGM any longer.
Sorry for the long reply, but in my business, we like to be informed before we sell something Zackster, maybe you should try it.
By the way, it's funny you never commented on the Buzz question I originally posted, but wait don't answer that, I would like someone who knows to answer. Thanks