Sorry, I am not Mr. James, rocket guy...I am actually an old friend of Pat DeMarco, and I own businesses here in NJ., PA., FL. and NY.
From what you understand is just here say isn't it? How do you know what these new people know, want and expect? Unless you have a stake in it, whatever "it" is. I really don't care if you do or do not. Just sounds like you know a lot for not having a stake in "it". This was my first post here since returning to NJ after spending some time in our Florida office. By the way rocket guy, I belong to a few forums to discuss and learn other parts of our buisness as well.
Since this is a radio forum, I was only referring to "radio" buys for us. Of course we do not buy just on ratings, but when our agency gives us a list of the top stations ratings, we look at them closely. Having a buisness in the south jersey area for more than 15 years, we know what and who works for us. Knowing how they (ratings) change from book to book, we ask our empoyees what stations and personalities are mentioned when we ask how a customer has heard about us, gives us insight on how we will proceed in the next quarter of radio buys. For the last 9 or 10 years it has been WFPG, Michael James (The Shark), Dave & Jerry (Kool), before they left, to name a few. Now that they (Dave & Jerry)are back, we will listen to our clients and watch the ratings once again for that stations results. It is just "part" of our process. Do you really think someone buys a station based on the sales rep saying "we are number one"? Some of us are informed. We do our homework, and make thought out decisions.
We have used many of the (adult) stations in the market and will continue to do so, but based on how WMGM has changed in recent past we (among others) are not pleased with the change(s) music or other wise. That gives us a right to buy whomever we chose, not because some folks (from what I see here) have an axe to grind.
One more thing, to "IknowwhatIknow", I wonder how long you really had the "mispleasure" of working with Mr. James because we have had the "pleasure" of not only working with and knowing him but many of his co-workers from the present and past as well as the late Howard Green, and I along with my partners totally disagree with you. We know what we know. You have a very bias opinion and based on your post you must still work there and to say that Miss La Rue is doing great after 3 or 4 days on the job sounds like you are protecting your job, which you have that right to do, but to say her and the guy in the afternoon have serious ties to the market when I have never heard of them before is stretching it a bit too far. People like Paul Kelly, Steve Raymond, Nicky G, Dave and Jerry, Gary Guida, Michael James, Don Williams and the likes have serious ties to this market. I think this thread has run it's course, again, all I asked is what happened in this market and few of you run wild with attacks on certain individuals. I hope you "few" never get fired from a radio job or any job for that matter, or maybe you already have, or never made it in the first place.