• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WMGM FIRINGS

Well just to chime in for a minute, I did work with Michael James for a good while and I have to say that he was the most difficult person I have ever had the mispleasure of working with in all my time in radio. I think the Shark sounds wonderful now and I think the jocks are doing really great. Barbara La Rue, and Rich DeSisto, are two people with serious ties to this market and our great neighbor to the west. I can't remember listening to the Shark and having it sound this clean in years(fire or no fire). I say Kudos to the new team for getting rid of the old and bringing in fresh voices and sounds to that frequency. As for ending dollars to a stations who demos and who's ratings are clearly working for your business, just because they got rid of a DJ, who by all accounts, was more trouble than he was worth, I think that is just a little silly. The Shark sounds great and I am sure they will have another excellent showing in the ratings.
 
if you are buying advertising based on ratings in a market like AC, then your a business owner who isnt in touch with advertising. The sample sizes in a market like AC are so tiny that one diary can make ZXL jump over MGM.

Prime example, a few years back JSE (with Stern) beat both ZXL and MGM, two books later (with Stern) JSE got its lunch handed to them. Did they all the sudden lose half their audience? Of course not.

A few books ago, ESPN 1450's Mike and Mike in the morning was the #2 overall station for men in the entire market 25-54, two books later nobody is listening to them???? Doubtful.

If youyr buying ratings in AC your paying to much for a station that cant deliver as much as the station down the street that is rating less and charging less.

Do you want to buy MGM, JSE, ZXL Cat or ESPN ? They all go for men and at one time or another the ratings have said they are getting them better then the other...if your advertising go with the station that gives you the most bang for the buck. (which is prob ESPN or JSE, the others are WAY over priced and dont have much more of an audience)
 
floridarocker said:
So "I Work In Radio"...I assume by your statement, you worked with him, if not you can not comment. That is what really bugs me I guess, that these forums become head hunts or bash sessions on people they do not know nor work with or for. I realize it's your right to do so but show some professionalism once in a while.

Furthermore, I am sure not everyone that I employ totally like me or each other for that matter. I would think that to be true at every job not just the radio business. Remember, it is a business, and with the economy the way it is and advertising dollars few and far between, again I will say (in my opinion) that this was a bad business decision. That is all I really said to begin all this talk.

What I do know is that the guy got the job done and did for many years at one station, that in itself says a lot about the guy. We used him for many years and will use him again if he works at another radio station in this market or any other market that we have a business.
Listen I did not log on here to defend Mr. James, all I asked is what happened to a few things while I was away from the area.

OK rocket scientists..... first of all... this floridarocker IS michael james.... bet anything... he just signed up, first post is here... hmmm... ??? doesn't really take a genius to put this together... but just in case it's not... let's just get right to it... I've got no stake in this, but these new people do... for a long long long time the only person who gave a crap in this market was Equity... he ran his stations like a local cluster... now, I'll admit that Gary doesn't really care, but at least he's local... then these local guys drop MILLIONS on these stations and are expected to do what???? NOTHING? c'mon people... every company has dead wood, and sometimes the people outside the company are the last to know who fits that description... from what I understand Michael James did...

You have to weigh the persons ratings and their worth against how much of a pain they are... then when they become more of a pain then they are worth... ba-bye.... that's it.. in any business... you can be high maintenance when you offer A LOT.... but radio is radio... lots of people want to do it, and lots of people are willing to do it cheap... so why would these people who spent all this money put up with it?

The station had plenty of time after the fire to get ratings... ZXLs transmitter is SO FAR AWAY... like someone said (think zackster)... 3kw in AC would beat 38kw in Avalon.... this is just simple engineering... on top of that, they were on the Cat tower which is on the Taj... can't get closer to AC and Atlantic County than that... no excuses... Access.1 sucked, they hired and maintained a lot of dead wood, that is why they failed and continue to fail in other markets... these stations started on their spiral right after Howard passed away and the VFW sold them to Access.1

Sorry to just freak out here.. but there's so many people defending the way these stations sounded under Access.1 and it's just bull... they sounded terrible (both engineering wise and programming)... the difference is just night and day... now they actually have a shot in the ratings... not saying they're gonna win, but before you just didn't even consider it as possible... like Coastal..... they're never ever ever ever ever ever gonna win in the AC/Cape May market... but no one expects them to...

As Michael said earlier... sorry for the long post...

I'll go chill out now....
 
Sorry, I am not Mr. James, rocket guy...I am actually an old friend of Pat DeMarco, and I own businesses here in NJ., PA., FL. and NY.
From what you understand is just here say isn't it? How do you know what these new people know, want and expect? Unless you have a stake in it, whatever "it" is. I really don't care if you do or do not. Just sounds like you know a lot for not having a stake in "it". This was my first post here since returning to NJ after spending some time in our Florida office. By the way rocket guy, I belong to a few forums to discuss and learn other parts of our buisness as well.

Since this is a radio forum, I was only referring to "radio" buys for us. Of course we do not buy just on ratings, but when our agency gives us a list of the top stations ratings, we look at them closely. Having a buisness in the south jersey area for more than 15 years, we know what and who works for us. Knowing how they (ratings) change from book to book, we ask our empoyees what stations and personalities are mentioned when we ask how a customer has heard about us, gives us insight on how we will proceed in the next quarter of radio buys. For the last 9 or 10 years it has been WFPG, Michael James (The Shark), Dave & Jerry (Kool), before they left, to name a few. Now that they (Dave & Jerry)are back, we will listen to our clients and watch the ratings once again for that stations results. It is just "part" of our process. Do you really think someone buys a station based on the sales rep saying "we are number one"? Some of us are informed. We do our homework, and make thought out decisions.

We have used many of the (adult) stations in the market and will continue to do so, but based on how WMGM has changed in recent past we (among others) are not pleased with the change(s) music or other wise. That gives us a right to buy whomever we chose, not because some folks (from what I see here) have an axe to grind.

One more thing, to "IknowwhatIknow", I wonder how long you really had the "mispleasure" of working with Mr. James because we have had the "pleasure" of not only working with and knowing him but many of his co-workers from the present and past as well as the late Howard Green, and I along with my partners totally disagree with you. We know what we know. You have a very bias opinion and based on your post you must still work there and to say that Miss La Rue is doing great after 3 or 4 days on the job sounds like you are protecting your job, which you have that right to do, but to say her and the guy in the afternoon have serious ties to the market when I have never heard of them before is stretching it a bit too far. People like Paul Kelly, Steve Raymond, Nicky G, Dave and Jerry, Gary Guida, Michael James, Don Williams and the likes have serious ties to this market. I think this thread has run it's course, again, all I asked is what happened in this market and few of you run wild with attacks on certain individuals. I hope you "few" never get fired from a radio job or any job for that matter, or maybe you already have, or never made it in the first place.
 
floridarocker said:
Sorry, I am not Mr. James, rocket guy...I am actually an old friend of Pat DeMarco, and I own businesses here in NJ., PA., FL. and NY.
From what you understand is just here say isn't it? How do you know what these new people know, want and expect? Unless you have a stake in it, whatever "it" is. I really don't care if you do or do not. Just sounds like you know a lot for not having a stake in "it". This was my first post here since returning to NJ after spending some time in our Florida office. By the way rocket guy, I belong to a few forums to discuss and learn other parts of our buisness as well.

Since this is a radio forum, I was only referring to "radio" buys for us. Of course we do not buy just on ratings, but when our agency gives us a list of the top stations ratings, we look at them closely. Having a buisness in the south jersey area for more than 15 years, we know what and who works for us. Knowing how they (ratings) change from book to book, we ask our empoyees what stations and personalities are mentioned when we ask how a customer has heard about us, gives us insight on how we will proceed in the next quarter of radio buys. For the last 9 or 10 years it has been WFPG, Michael James (The Shark), Dave & Jerry (Kool), before they left, to name a few. Now that they (Dave & Jerry)are back, we will listen to our clients and watch the ratings once again for that stations results. It is just "part" of our process. Do you really think someone buys a station based on the sales rep saying "we are number one"? Some of us are informed. We do our homework, and make thought out decisions.

We have used many of the (adult) stations in the market and will continue to do so, but based on how WMGM has changed in recent past we (among others) are not pleased with the change(s) music or other wise. That gives us a right to buy whomever we chose, not because some folks (from what I see here) have an axe to grind.

One more thing, to "IknowwhatIknow", I wonder how long you really had the "mispleasure" of working with Mr. James because we have had the "pleasure" of not only working with and knowing him but many of his co-workers from the present and past as well as the late Howard Green, and I along with my partners totally disagree with you. We know what we know. You have a very bias opinion and based on your post you must still work there and to say that Miss La Rue is doing great after 3 or 4 days on the job sounds like you are protecting your job, which you have that right to do, but to say her and the guy in the afternoon have serious ties to the market when I have never heard of them before is stretching it a bit too far. People like Paul Kelly, Steve Raymond, Nicky G, Dave and Jerry, Gary Guida, Michael James, Don Williams and the likes have serious ties to this market. I think this thread has run it's course, again, all I asked is what happened in this market and few of you run wild with attacks on certain individuals. I hope you "few" never get fired from a radio job or any job for that matter, or maybe you already have, or never made it in the first place.



blah blah blah blah blah... stop cryin'... just don't buy time on those stations then... BTW... you are the first radio buyer i've ever seen on these boards... so excuse me for thinking that you are not who you say you are.. (michael)... just forget it... we're on to you... I didn't even read your whole post... it's pointless and I'm not going to argue with you... look around the board... show me where there are people that own businesses that are posting on here about buying time on stations... don't think there's any others... and in this day and age it doesn't happen that people drop advertising for a music jock... talk jocks MAYBE... but the jocks on music stations... c'mon... this is silly... if you're Michael, you're caught... if you're a business owner... we don't care that you loved Michael James and now you can't advertise because the millions of listeners that came to your business to say that they are there because Michael said to come in are not listening any more... BOO HOO HOO.... please... let the last post be your last....
 
florida... I did work with Michael James. For many years. It was an absolute displeasure. His undeserved ego walks through the door first and punches you in the face. He's impossible to work with. Nothing is his fault and everything should be his to have. Common ground is a land he's never visited. So I didn't chime in to just bash a guy I don't know. It was a "time spent with" comment.

As far as the stations sounding better. Night and day is putting it extremely lightly! For the first time in a LONG time, the people in charge care about what's coming out of the speakers and how its presented to the listeners. Great job Atlantic!
 
I have to agree, the stations sound much better...all of them. KOOL is fun again, The Shark was SO BORING before, now its much better then it was and even JSE, I have to admit sounds much better...music-wise anyway.

None of the stations managements care about the products that come out of the speakers in this market, thats why Atlantic cares, they arent mgt people, they were air people and have a pasion about the sound of their stations, God forbid.

If you care about the sound of your station, your not voice-tracking a midday shift, its a DISGRACE.
 
HarveyBrowning said:
If you care about the sound of your station, your not voice-tracking a midday shift, its a DISGRACE.

Ahhhhhhhhhhhhhhhhhhhhhhhh!! You MUST be referring to ALL MILENNIUM RADIO STATIONS (with the except of 1015/973 & the satellite delivered formats...)
WOW, That really doesn't deliver too much by way of "LIVE" programming does it?? I wonder if they SELL LIVE READS FOR VOICETRACKED MIDDAYS?? Hell they apparently can't and figure Fox Sports Radio is the panacea!!

::)

DISGRACEFUL INDEED!!
 
The problem is half the time, the casual listeners cant really tell if a day part is voiced-tracked, I wish the ratings would suggest that stations were VT, but thats not the case really. I assume both FPG and CAT are both VT (the same girl does FPG and CAT and I am sure she isnt doing two live shifts back-to-back for an AC talent salary) and are two of the higher rated stations in the market.
 
I can't resist piling on, because someone like Michael James kind of deserves it. I also worked with Michael James---for a little under a year, and it felt like an eternity. From the moment I arrived he was the most odious, childish, unprofessional, and diluted individual I've had the displeasure to ever meet or work with.

Granted, he sure could "turn it on" for clients and listeners, and play "celebrity DJ" (ha) for his $150 remote fee and whatever freebies he could milk out of said clients---but he doesn't have anything that any other schmo doesn't have.

And as for any "reasoning" why Atlantic would let him (or anyone else, natch) go...why not? A bunch of local radio guys finally got it together to live the dream of owning their own radio station. Why wouldn't they tear it down and build it up the way they want? Good for them.
 
Well just to clarify I do not work at Atlantic, I did work for Access 1. Haven't worked there in a while...And since you have not heard of Rich Desisto i will tell you about him. He has worked in radio for a good number of years and worked in this market before going Philly. Did weekends on WYSP for a long time and also worked as Production Director. As for Barbara La Rue, if you have been buying radio in AC for as long as your business has been here then you should have probably heard the name. By the way, she has been doing weekends on the shark for the past few months.

Welcome back to new jersey.
 
Wow. Who'd have thought a mediocre talent like Michael James could stir up such emotion. I'll admit I've never had the opportunity to work w/Mr. James. I've entered a building as he was leaving and I, too, heard he was difficult to work with. Regardless, Paul Kelly and company decided it's time to move on...and so it is. Should it turn out that Michael James is that important to the radio economy in AC he'll turn up somewhere. The market is very incestuous. As for which stations advertisers should buy in the market...while agencies look at ratings and normally buy 2 or 3 deep, local advertisers are loyal. They will buy stations based on relationships w/Jocks, AEs, etc. Sometimes the station that's behind in the ratings' race will go the extra mile to prove itself.

"floridarocker", in my opinion you should look into what the new regime at MGM have to offer. I'm not sure how you can listen to radio and no be familiar w/a name like Rich DeSisto, but give the guy a chance. And, I'm pretty sure Barb LaRue does have deep ties to the AC market and was well liked from my recollections.

Finally, Up_N_Down_The_Dial:

for a long long long time the only person who gave a crap in this market was Equity... he ran his stations like a local cluster... now, I'll admit that Gary doesn't really care, but at least he's local... then these local guys drop MILLIONS on these stations and are expected to do what?Huh NOTHING? c'mon people... every company has dead wood, and sometimes the people outside the company are the last to know who fits that description... from what I understand Michael James did...

Maybe Vi Trofa cared. But Equity? Is Gary local? Does he still have his home in NY or is he a full time AC resident? Also, I apologize if I'm incorrect, but I thought he had a partner in Boston. And...for a long long long time Equity gave a crap? Have you ever listened to the stations outside a book? 18 minutes of commercials? Dumping spots on ZXL to fit content? Pitching virtually every song on AYV to get reported spins in? Is that giving a crap for local listeners or advertisers? I'm not sure. Al Parinello seemed to be more passionate about the radio landscape in AC! One point I do agree on is at least the owners of MGM are local. And, personally I applaud them for making changes! Change in the radio industry is long long long over-due.
 
Listen, we all know radio is about making money, but they bottom line is the product has suffered so bad in an age where there is so much competition for listeners. Why have stations enabled their product to get worse instead of better, now Atlantic made a move that they obviously think will help there product get better and they are getting ripped for it...its insane.
 
Well thank you for all your insight here. I have been buying in this market for a long time, even back to the Vi days.

First, let me clarify a statement I made about Mr. Desisto and Miss Larue, when I said I had never heard of them, I simply meant through our customer surveys. I know that they both worked part time in south jersey and Philly. They have no proven track record here in this market. That's all, it is nothing personal (unlike a few of you who made this personal on some accounts).

Second, this was about asking a question about a few things that happened in local radio while I was away. It saddens me to see that a few of you who somehow (whether you say you do not) have ties to Atlantic. Some of these on air names we have discussed have been on the air many years full time and many of you seem to have axes to grind (for whatever reason). It sounds like you forget that Mr. James was at WMGM since the late nineties, and Paul Kelly was at WAYV (just to name a couple) for even longer if I am not mistaken. They both did very well in ratings, always did well at appearences and their names were mentioned quite frequently in our surveys with customers. Whether someone is difficult to work with or not (internally), it matters that the job gets done and gets done right, no matter what. Yes, the bottom line is about making money, no matter what type of business you have or are in. Because many of you are to close to the inside forget about how it looks and sounds like to the listener. (by the way, that is why folks like me read these forums for a long time before we ask a question for whatever reason, to learn, and at 61 it is nice to learn something new everyday). Yes area stations play too many commercials, but people who are busy "really" working all day seldom notice that, they just connect with the music, the personality etc. To sum up, for "us", the ratings are a small part of our decision, the customer surveys are another part, and how a station shows themselves in the public's eye is another. Rates play a part in it too, but not always. Performance and delivery is the key.

It would be nice to here Mr. Kelly on air again, and I hope Mr. James turns up somewhere as well.


To JWhitt..."kinds of deserves it"..."he doesn't have anything that any other schmo doesn't have"??? Do you have a family, bills, etc.? No one deserves what a few of you do here. No matter what someone is like behind the scenes, and I assume you "few" are perfect in every way, do you really think he stayed in one place for a very long time and did the job very well and has the respect of MANY businesses in the market if he did not make that station a lot of money over the years. I know he brought many cutomers to us who were not just buying a pack of gum.

Xpatriate... I agree with you on the relationship note, we have bought many times based on that, and that is my point of one of my original posts. Atlantic has a chance to show that is possible for them, but to much change is not all for the better. WMGM has been here for very long time, many of us who knew and respected Howard has that heritage to look at to compare with. We do not always buy because our agency tells us to. Just because they are "local" doesn't make them the best or right or anything until they prove themselves. But the dead wood comment, see my comment above to JWhitt.

So Atlantic should be careful , this is a small market, people talk (as witnessed here all to often). This is a public forum which many people just read and never post. We (the business community) will be listening, watching, learning and most of all buying.
I will say that this has been an entertaining few days for me, you radio folks are a very interesting bunch. Take care all.
 
I have a tough time beliveing that any other business' in South Jersey are reading the allaccess.com New Jersey boards to figure out who they want to hire for a remote or where to buy there time for the their radio commercials.

I am not suggesting that Floridarocker isnt being truthful in say that he does, but I seriuosly doubt that any other bussiness uses this forum to help with their buying decsisions.

You say you do surveys to find out which personalities people know best, are you asking ramdom patrons of your business as they walk in the door ? Or are you going on the crowd that shows up when certain personalities are at your business?

I have seen a ZXL and Shark remote with nobody there, just a jock a table and a tent. I have seen an ESPN remote with 50-75 people there for the show. Does that suggest that Mike Gill is more popular then T-Bone or DeSisto...doubtful. Alot depneds on where and what your business is and what the station is doing.

I took my kids to see the Gaither and Gocong show last year when ESPN 1450 hosted it and now The Shark is doing it this year. More people showed up for the ESPN broadcast and it was done 100 x's better in my opinion by ESPN, a 1000 watt station vs a 50k watt station. They did trivia, a live three hour show, had staff walking all around the place and actually talked to the player for the whole whole. Does that mean more people listen to ESPN, no.

But the AM Sports listener is active, they are loyal to the host a lot of times, the FM music listener isnt, they want a prize or to hear the song and dont care who is reading the liner card. Listen Mike James did a nice job, but it was not a personality driven show, he read off a card, sure after what 10 years, a few people will recognize his name, but it will be forgotten a lot fastern then it was remembered.
 
Allow me to clarify:

Rich DeSisto:

1989-1992 Nights at WZXL, 1992-1997 #1 Middays/Music Director/APD at WZXL
1994-1996 Weekends at Q104.3 New York City
1997-1998 Program Director X1063 West Virginia
1998-2008 Production Director/Weekends at WYSP
2008-Present Program Director WMGM/WJSE #1 Afternoons at WMGM

Barbara Larue:

1988-1990 News Director at WRDR
1990-1992 Morning drive with Dave Packerat WZXL
1992-1993 Middays at WMID
1993-2003 Weekends at WZXL
2008-Sept 2008 Weekends at WMGM
Sept 2008 Middays at WMGM

Please know the facts before you crack the mic!
 
who cares??????

In this market, replacing Michael James with Barbara LaRue means nothing. There is no difference. It has no effect on sales. It has no effect on ratings.
Taking Breakfast W/Beatles off the Shark does nothing to boost sales or ratings.
These new owners are focusing on things that don't even make sense. who cares?????
Rich has done a nice job with the music. Is he a big time personality? no. but again, who cares? He is what he is.
 
tora said:
Allow me to clarify:

Rich DeSisto:

1989-1992 Nights at WZXL, 1992-1997 #1 Middays/Music Director/APD at WZXL

Wasn't he the "Rock 'n Roll Tonto" on WZXL?

My question: will Zeptember be followed by Rocktober? Ground-breaking programming indeed!
 
Xpatriate said:
Finally, Up_N_Down_The_Dial:

for a long long long time the only person who gave a crap in this market was Equity... he ran his stations like a local cluster... now, I'll admit that Gary doesn't really care, but at least he's local... then these local guys drop MILLIONS on these stations and are expected to do what?Huh NOTHING? c'mon people... every company has dead wood, and sometimes the people outside the company are the last to know who fits that description... from what I understand Michael James did...

Maybe Vi Trofa cared. But Equity? Is Gary local? Does he still have his home in NY or is he a full time AC resident? Also, I apologize if I'm incorrect, but I thought he had a partner in Boston. And...for a long long long time Equity gave a crap? Have you ever listened to the stations outside a book? 18 minutes of commercials? Dumping spots on ZXL to fit content? Pitching virtually every song on AYV to get reported spins in? Is that giving a crap for local listeners or advertisers? I'm not sure. Al Parinello seemed to be more passionate about the radio landscape in AC! One point I do agree on is at least the owners of MGM are local. And, personally I applaud them for making changes! Change in the radio industry is long long long over-due.

OK... I'll give you that one... Gary does live in Atlantic City now, but you're 100% right... he does put money WAY before music and listenability....
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom