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WMHX FM/HD Flipped to 90's/CHR

No Seltzer, I am not an "older" listener unless you think early 30s are old. I happen to have taste in music and I think most other people in my age group do. Not to say that Channel 106.7 has no taste, but what 25 to 35 year old is going to listen to a corporate dictated reel of 200 songs over and over and over when they can plop 3,000 songs on their I-Pod or listen to satellite/internet stations with playlists of over 1,000 songs. The only terrestrial radio stations 25 to 35 year olds care about listening to are cool, experimental college stations like WXPN. And whose fault is that but the corporate bigwigs who have watered down the playlists and made for BORING radio. I'll respect Channel 106.7 when I hear at least a thousand songs with some deeper, more experimental tracks. At least Mix had a generally wide playlist with a format not heard a million other places. And the argument that 25 to 35 year olds don't listen to Mix-type music: baloney. I'm familiar with a college radio station and know the advisor of it through someone else. What's interesting is he says he can't seem to find any kids who play modern music. They all want to play the classics! I wonder why? Looks like today's kids are actually wising up to the fact that there is little good pop music out there.
 
WXPNs HD2 channel,Y-Rock on XPN, is good too. Its what remains of WPLY 100.3 FM "Y100" Media/Philadelphia and 103.9 WDRE Jenkintown/Philadelphia after they were both flipped to Urban by Radio One. Very cutting edge and deep digging tracks by music loving DJs. What radio was meant to be.
 
Wow interstate...ok...."Generally speaking" MIX was targeting an older listener. And let's see...WSOX, The Peak, The River are 3 stations that come to mind that shared many titles with MIX. At least that's what I heard when I would be punching buttons in the car.

I'm only guessing but the number of 25 to 35 year olds listening to this station wasn't enough to make it a salable demo for the station.

There are exceptions to every rule...lots of 40 something women like Lady Gaga for example.

It's 2010. Why wouldn't there be a place where a station targets the audience Channel 1067 is going after. Late 80s-early 2000s, with a definite female edge.

Again. let me state...MIX wasn't a bad radio station at all. It sounded good,,with talented air people. It just wasn't the station chosen most by people into Classic Hits or Classic Rock to make it a moneymaker for Citadel.
 
As someone who grew up in the 70's I enjoyed Mix's playlist. Its sad to see them go but I think with their poor ratings it was inevitable. The station sounded very similar to 96.1 and shared alot of songs with 97.3 and 98.5 and for people in Lancaster county, 98.1

I give the new format 2 years. Someone mentioned that in Philly ALice 104.5 and 96.5 THe point eventually started playing current hits and I think thats what will happen with the new 106.7. But those 2 stations only lasted 2-3 years.

IT does sound similar to 106.1 WISX in Philly but that station is not doing well.
 
Beginning around 12:00am, the WMHX Legal ID and inventory of image sweepers began playing one after another, along with a spot for Dish Network. It's 12:15am, and the ID, Dish spot and sweepers are still playing...
 
Alan Roberts said:
Beginning around 12:00am, the WMHX Legal ID and inventory of image sweepers began playing one after another, along with a spot for Dish Network. It's 12:15am, and the ID, Dish spot and sweepers are still playing...

After 15 more minutes of the ID, sweepers, and local and network spots, the music returned @ 12:30am.
 
real_radioguy said:
I didn't realize that the "staff" (all three of them) had been let go too. Not a good year for Central PA radio.

Not a good year(s) for radio in general. I particularly feel for John London who also recently lost his wife. My hope is at least one of the Mix crew will be able to snag an open position and remain in the area. Diane Grey has been with Citadel for 16+ years in one market or another and to see her unceremoniously dumped like this is a sin but such is the nature of the beast. Rick Sten is just an amazing broadcaster with a dedication you just don't see anymore, a vile hatred of VT'ing his shifts he was always in at the ass crack of dawn to do his Saturday morning show.

He was/is a big inspiration to me in my baby jock years (as was Brad Flick) and still serves as a model for the dedication I have in the face of a crumbling industry with piss poor leadership. There is no joy to be found here as of late.
 
It's not the music there are plenty of stations which play decent music it's what's between the music which seperates the good ones from the the bad ones. Citadel just can't help themselves they can turn a good station bad in a heartbeat.
 
I like how they played the dance remix of Mariah Carey's "Fantasy" as I listen to the 1st recorded hour on that multiply website.

I might be one of the few that admits 90's music is better than 80's. I'm glad to see yet another 90's-centered FM radio station has made its debut. I think this makes it 5 or 6 90's-centered stations since "Buzz" debuted last year?

Party on, dudes! 8)
 
Seltzer said:
Female target 25-44. Don't see a whole lot of white guys shaking their butts to Sir Mix Alot or Dr Dre.

Didn't Dre work with a white guy (Eminem) for awhile? ???
 
I know how everyone feels! In Sacramento, Alternative KWOD-106.5 changed to All 90's KBZC 106.5 The Buzz last year. And they are still around.
 
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