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WNOX RATINGS

RadioGaGa75 said:
That's a very good point Cowboy. Lease payment aside, I have also wondered how much it takes to operate 98.7. I wonder where if anywhere they've been able to cut overhead. I was surprised with the number of salespeople they have. I sure would hate to be lower middle of the pack down if I was a salesperson there.
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A good organization doesn't see a sales rep as a cost. No telling how Citadel sees it. A lower rung sales rep there is probably putting in her two years out of college so she can get enough experience to wiggle into an even tighter skirt and go sell drugs to doctors.
 
Tennessee Cowboy said:
RadioGaGa75 said:
That's a very good point Cowboy. Lease payment aside, I have also wondered how much it takes to operate 98.7. I wonder where if anywhere they've been able to cut overhead. I was surprised with the number of salespeople they have. I sure would hate to be lower middle of the pack down if I was a salesperson there.
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A good organization doesn't see a sales rep as a cost. No telling how Citadel sees it. A lower rung sales rep there is probably putting in her two years out of college so she can get enough experience to wiggle into an even tighter skirt and go sell drugs to doctors.
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Good night! If I got a dollar for every young college grad who went into to broadcast sales and then into pharmaceutical sales, I'd have enough to pay that $60K a month to Pirkle with a little left over to make an offer on 98.7!!! ;D
 
look we all know that pirkle is one smart cookie,, he knows is he can or can not do better,, so if he thinks he can do better with Country or oldeis or top 40,, my bet,, he will figure it out,, give him time to figure this out.. HE knows and always will know whats best for K-town...
 
For a few dollars more they could actually sound like a big Knoxville station and not a small station playing radio in the Knoxville market.
 
Mid West Clubber said:
look we all know that pirkle is one smart cookie,, he knows is he can or can not do better,, so if he thinks he can do better with Country or oldeis or top 40,, my bet,, he will figure it out,, give him time to figure this out.. HE knows and always will know whats best for K-town...
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Pirkles main problem has always been that he isn't willing to spend the dollars on making a station sound really good. WOKI always sounded really cheaply ran. He just seems to tight pocketed. Anyway, WNOX sounds really bad and small town sounding. He's going to have to put more money and effort into it, switch to a music format, or sell out. I think the market would have been better off if Citadel had antied up the money and kept 100.3. (I know, productionwise, and programming wise, it would have sounded light years better).
 
Boys the bottom line speaks for itself. That is that 98.7 has a 4.2 and WNOX has a 2.0. Again, WNOX with a 2.0, being a hundred thousand watt blowtorch. Signals like 94.3, 93.1, etc. are far inferior and all did better that WNOX. I bet 96.3 even did better, but they dont subscibe to Arbitron, so we don't have their 12+ numbers on display.

Do you think that WNOX clients are going to continue paying whatever they are charging for spots??? Word is that they were trying to sell based on that 8 share that Citadel had a few books back on 100.3. 2.0 is 1/4th of that.
 
66.1 share points showing for the listed stations. So the eleven stations below the line averaged a 3.1 each? Not likely. There is a lot of stuff in this book that doesn't make sense. WNOX is showing an exceptional amount of tune-through, though. If they figure out how to keep 'em there, the rest of it should be easier to deal with.
 
Tennessee Cowboy said:
66.1 share points showing for the listed stations. So the eleven stations below the line averaged a 3.1 each? Not likely. There is a lot of stuff in this book that doesn't make sense. WNOX is showing an exceptional amount of tune-through, though. If they figure out how to keep 'em there, the rest of it should be easier to deal with.
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That's just -10 from last fall. Why is it only now someone is mentioning it?
 
We're at the end of six months since the big switch. That means Citadel has saved about $360,000 in rent money they were going to put into a bigger signal. It's gotta be for engineering changes. They must've realized pretty quickly they couldn't compete with the Wartburg station's Trading Time, and "Carl Stump's Bluegrass Explosion." "The Triple-H Trading Post" does have a nice ring to it, though.

Hiller Plumbing is still reluctant to come out to Oliver Springs to look at this outhouse. They used to be sponsoring an 8.0. Now they're sponsoring a 4.6 with half of that audience outside their service area.
 
All WNOX has to do is clear more than $60k a month (after payroll, commissions, and rent) then WNOX’s current programming is a success. Pirkle has owned this station for decades so there should be no mortgage or long term debt to cover. Even if WNOX doesn’t clear the full 60K every month, I seriously doubt that Pirkle will go into Bankruptcy like Citadel did.
 
secondchoice said:
All WNOX has to do is clear more than $60k a month (after payroll, commissions, and rent) then WNOX’s current programming is a success. Pirkle has owned this station for decades so there should be no mortgage or long term debt to cover. Even if WNOX doesn’t clear the full 60K every month, I seriously doubt that Pirkle will go into Bankruptcy like Citadel did.
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He'd need to do something monumentally stupid to get anywhere near red ink. Like buy ABC radio or something. And run off his best human assets. And maybe even have some of his mid-level locals defend that monumental stupidity in hopes of a better title.
 
He'd need to do something monumentally stupid to get anywhere near red ink. Like buy ABC radio or something. And run off his best human assets. And maybe even have some of his mid-level locals defend that monumental stupidity in hopes of a better title.
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WNOX would have to get to at least $60,000 billing and think they are well shy of that. They have to improve their programming to the point where advertisers actually think it's worth buying. They still have a ways to go...
 
They had a bunch of new advertisers on around new years. Looks like they're gone now. At the rate Johnny's going, he might go broke in a few decades.
 
secondchoice said:
All WNOX has to do is clear more than $60k a month (after payroll, commissions, and rent) then WNOX’s current programming is a success. Pirkle has owned this station for decades so there should be no mortgage or long term debt to cover. Even if WNOX doesn’t clear the full 60K every month, I seriously doubt that Pirkle will go into Bankruptcy like Citadel did.
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Not quite. All they have to do is collect more money than they've spent. The "$60k a month" figure is a phantom figure and is no longer germane to the operation.
 
boogiecheck said:
Not quite. All they have to do is collect more money than they've spent. The "$60k a month" figure is a phantom figure and is no longer germane to the operation.
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And I find it hard to believe they're doing that at this point. True that their airstaff is small, and all four of their named talent are also doing sales, but none of them came cheaply, even if paid partly in commissions. I don't know what anyone there is making, but I know what Dave Hooker made at the News Sentinel (where he also made commission on ads he sold for the KNS time-buy on WNML), and he told people he was getting substantially more to go to WNOX. Terry Fair isn't working cheap, and I doubt Ed and Bob are forgoing retirement to make pennies. Their producers Russell Smith and Mike Howard each left good situations for what were presumably raises, so I would say it's a stretch at this point to say they're making more than the expenses.
 
BRice16 said:
And I find it hard to believe they're doing that at this point.
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We're talking about the only actual success story this market has ever seen and possibly will ever see.

If anyone is making a dollar running a radio station in this market it is Pirkle.
 
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