WOCL and WHTQ Hit Rock Bottom

[JPJ]

In the just released Fall Book the overall numbers suggest WHTQ and WOCL are now the two OVERALL Lowest Rated Commercial FM's in Orlando with 2.7 each.WOMX not much better with a 3.3. This would show WHY Rick Stacey was brought in...if these stations did halfway decent in even ONE Demo...overall being in such poor shape ain't good news.

 

[japman]

Let's face it, no station is going to compete with your IPOD if it doesn't a have personality. In any hour, half the songs you'll hear on any station really probably aren't in your interest ... so will you hang on to hear the next song or something the DJ has to say? Sunny 105.9, although live really had more a group of line readers than personalities. Sorry, but Bob B. was past his prime.

WHTQ ... Buckley in the mid-day doesn't make sense, put'm back a night, Hildi in mid-day, get some morning show that appeals to people outside of Tampa, and finally get someone I'd like to hear driving home. Just my opinion, but if they'd like for me to listen more while maintaining the same format ...

 

[bdpop]

What I don't get is WCBS-FM, which is pretty much the same as WOCL, does real well in the ratings in NYC, (I believe they may have been #2) but that format does not do well in the Orlando market.

 

[Parttimer]

Orlando's demographics are much younger than NYC's.

A few years back the median age in Orlando was 31. I think it has moved upward since then but it's still young as far as I know.

Makes it a tough market for gold-based formats, like Oldies, Classic Rock, etc.

(And as far as WHTQ is concerned, Orlando has never liked Bubba and they probably never will. it took XL a couple of years to recover from the damage he did to their night numbers way back when... he has always been more accepted in Tampa, which always had a much rougher edge to it.)

 

[JPJ]

What I don't get is WCBS-FM, which is pretty much the same as WOCL, does real well in the ratings in NYC, (I believe they may have been #2) but that format does not do well in the Orlando market.

It is funny that WOCL performs much much better in Daytona Beach that in Orlando...it was that way as well WOCL's first incarnation as an OLDIES station as COOL 105.9. Though COOL 105.9 was a much better all around station that Sunny 105.9

 

[Parttimer]

Daytona's demos, as opposed to Orlando's, are among the oldest in the nation.

Plus the stick is out there in Orange City, so it's basically a local station for that market.

 

[JPJ]

Daytona's demos, as opposed to Orlando's, are among the oldest in the nation.

Plus the stick is out there in Orange City, so it's basically a local station for that market.

True,in fact if memory serves me right the City of License is DeLand. Which also brings WJHM and WCFB to mind who's City of License is DAYTONA BEACH and NOT Orlando even tho they have billed themselves as Orlando Stations for years.

 

[Slant]

Stacy should help. He is a pretty talented programmer

 

[mjb1124]

Sunny 105.9 and CBS-FM may have very similar imaging and positioners, but that's where the similarities end. Sunny leans much more heavily towards classic rock and '80s music, and the jocks rely much more heavily on liner cards. Rick was a part-timer at CBS-FM for about 2 years and was very fun and energetic on the air, so hopefully he can bring along that energy as well as the perfect balance of different eras and musical styles that you hear on CBS-FM.

 

[Kabrich]

Comical.

WHTQ is #3 in its target demo of Men 25-54 for the Fall 2009 (since 2006, the best ranking since Summer 2008 and Winter/Spring 2007) and the geniuses on this board declare it rock bottom.

There are over 20 stations below that which would love to change rankers.

 

[Kabrich]

(And as far as WHTQ is concerned, Orlando has never liked Bubba and they probably never will. it took XL a couple of years to recover from the damage he did to their night numbers way back when... he has always been more accepted in Tampa, which always had a much rougher edge to it.)

I guess that's why he's ranked #2 Men 25-54 this book....because Orlando hates him?

You're right...how do you recover from #2 in the target demo :

Now, if you want to talk about someone in trouble, check out Lex and Terry's number in Orlando or Jacksonville (Of course they were dropped in Tampa and Dallas in the last 60 days as well).

 

[John FL]

In one of the Jacksonville posts, I mentioned that WOCL is my least favorite CBS classic hits station. It wasn't appropriate to get into the details there so I'll do it here instead. Their position in the ratings does not surprise me. I'm not familiar with WHTQ so maybe I'll check them out in my travels one day.

I travel down I-95 between Jax and South Florida at least 8-9 times a year. The timing heading south is I usually catch the AM drive show. I can't put it any other way than to say it needs a lot of work. First off, I'm one of these listeners who don't appreciate hearing how many songs are being played. They insist on doing this 7 song in a row thing. Perhaps in other dayparts, it's OK but not for morning drive.

The last time I was around the Flagler/Volusia county area and the spots started. Between all the spots, traffic report, chatter and an innane promo thing they do, I was just outside the Speedway exit when the music started. I wasn't breaking speed records because of the traffic but the music stops way too long. Per timing, if some Joe Blow who lives in the Ormand Beach area and needs to get to Daytona, chances are he will hear mostly spots and non-music programming. Not good.

For that time of day, they would be better served to play 2-3 songs while providing basic info such as a traffic jam or a weather event. Hopefully this will stop but they do that hard trivia listener thing. In the times I hear it, it's not often anyone knows the answer anytime soon. Really, it's terminal - who cares - and at that time of day, people are coming and going so many will never know the answer.

They have to take a really hard look at their music programming. They should do way better in the office crowd and I suspect they are not. Music in the style of Bon Jovi has a place but playing too much of that won't allow the station to really compete with the AC's as it should. There's a lot of great hit music they can play from the 60's, 70's and 80's not heard elsewhere but they need to define who they are. Playing 2-3 songs from the 60s sounds out of place if almost everything around it is an70's and 80's rocker.

CBS-FM does very well because they are tops in creativity and music variety and personality. WOCL can learn from them. Sure, each market is different but the format has the potential to be an alternative to AC especially for the females who want a little more than an AC. Just my two-cents worth. I've been a student of this format for 3 decades plus. I love it and I still believe it's viable in 25-54. It just has to be done right and that's not always the easy part. I'm sure Rick has learned a lot from his time at CBS-FM. At least Orlando has format variety. I suspect WOCL will sound better if they haven't started doing so already.

 

[Parttimer]

(And as far as WHTQ is concerned, Orlando has never liked Bubba and they probably never will. it took XL a couple of years to recover from the damage he did to their night numbers way back when... he has always been more accepted in Tampa, which always had a much rougher edge to it.)

I guess that's why he's ranked #2 Men 25-54 this book....because Orlando hates him?

You're right...how do you recover from #2 in the target demo :

Now, if you want to talk about someone in trouble, check out Lex and Terry's number in Orlando or Jacksonville (Of course they were dropped in Tampa and Dallas in the last 60 days as well).

OK, I'll stand corrected on that, but if that's the case then they might as well shut it off at 10AM because apparently no one's sticking around.... or is that cell just that small in Orlando that it doesn't translate 12+?

 

[Kabrich]

(And as far as WHTQ is concerned, Orlando has never liked Bubba and they probably never will. it took XL a couple of years to recover from the damage he did to their night numbers way back when... he has always been more accepted in Tampa, which always had a much rougher edge to it.)

I guess that's why he's ranked #2 Men 25-54 this book....because Orlando hates him?

You're right...how do you recover from #2 in the target demo :

Now, if you want to talk about someone in trouble, check out Lex and Terry's number in Orlando or Jacksonville (Of course they were dropped in Tampa and Dallas in the last 60 days as well).

OK, I'll stand corrected on that, but if that's the case then they might as well shut it off at 10AM because apparently no one's sticking around.... or is that cell just that small in Orlando that it doesn't translate 12+?

You dig yourself in deeper and deeper....as stated they are #3 total week Men 25-54 which is clearly outside of M-F 6A-10A.

Comical.

WHTQ is #3 in its target demo of Men 25-54 for the Fall 2009 (since 2006, the best ranking since Summer 2008 and Winter/Spring 2007) and the geniuses on this board declare it rock bottom.

There are over 20 stations below that which would love to change rankers.

 

[japman]

Bring back Tuna and Finger to HTQ ... now that was a morning team.
Bubba is never going to score high when he spends inordinate amounts of time on Tampa specific topics ... we don't care about MJ. Bring back Smansky with Alen Spector doing news/info and play some music, you'd probably bump it up a notch or two.

 

[Parttimer]

(And as far as WHTQ is concerned, Orlando has never liked Bubba and they probably never will. it took XL a couple of years to recover from the damage he did to their night numbers way back when... he has always been more accepted in Tampa, which always had a much rougher edge to it.)

I guess that's why he's ranked #2 Men 25-54 this book....because Orlando hates him?

You're right...how do you recover from #2 in the target demo :

Now, if you want to talk about someone in trouble, check out Lex and Terry's number in Orlando or Jacksonville (Of course they were dropped in Tampa and Dallas in the last 60 days as well).

OK, I'll stand corrected on that, but if that's the case then they might as well shut it off at 10AM because apparently no one's sticking around.... or is that cell just that small in Orlando that it doesn't translate 12+?

You dig yourself in deeper and deeper....as stated they are #3 total week Men 25-54 which is clearly outside of M-F 6A-10A.

Comical.

WHTQ is #3 in its target demo of Men 25-54 for the Fall 2009 (since 2006, the best ranking since Summer 2008 and Winter/Spring 2007) and the geniuses on this board declare it rock bottom.

There are over 20 stations below that which would love to change rankers.

I know that you basically can't write anything here without belittling people but I was trying to ask you a legitimate question... I don't have access to the breakouts.... if their 25-54 men are so good, why is the 12+ so bad? Is that all they have ?

Now feel free to be insulting again, and if you feel like sharing information that would be great as well.

 

[SauceOnSide]

Bubba is never going to score high when he spends inordinate amounts of time on Tampa specific topics

Posted this on Northern Florida board but it's worth mentioning in response to the above comment.

Orlando M25-54 6-10 a.m. M-F
#1 WCFB (Tom Joyner)
#2 WHTQ (Bubba)
#11 WJRR (Lex & Terry)

 

[carolinaradio]

I have heard WOCL (in person and I stream the classic hits CBS stations frequently), and have to agree, they sound too 80s/classic rock-ish. Not a good classic hits from CBS. They need to go in more of a WRBQ-type direction (I like their mix much more)....perhaps they would do better. 'OCL os too aggressive. Hope they can get things sounding better.

 

[MusicMan11]

I heard on the Bubba show this morning that Iron Dave Adams of WHTQ is having health issues. Thoughts and prayers to Iron Dave, i got to know him a little bit through Bob Daddy Rose.

 

[Kabrich]

I know that you basically can't write anything here without belittling people but I was trying to ask you a legitimate question... I don't have access to the breakouts.... if their 25-54 men are so good, why is the 12+ so bad? Is that all they have ?

Now feel free to be insulting again, and if you feel like sharing information that would be great as well.

Because as taught in basic math classes, when you have 25%-30%, that's far less than 100%, meaning there are 2 to 3 people in the 12+ ratings that are not in that Males 25-54 subset, and 2 > 1 and 3 > 1.