salesdawg said:Well, that just doesn't make sense.........ok, let's say that the Cape has an older listening audience than here on the mainland..............you've got one station that can only be heard on the Cape, and another that can be heard up to Boston...........if the older listeners are situated on the Cape, and the younger listeners are located north of the canal, wouldn't you put the soft AC on the tower that can only be heard by that older demographic on the Cape, and put the classic rock station on the tower that can produce enough wattage to reach the younger listening audience here up north????
Because I think they want to serve their older established demographic on the Cape and southeastern Massachusetts with a better signal (especially since their competition WPLM has updated their format toward a slightly younger audience recently, they can grab older former WPLM listeners on the South Shore with the stronger signal), and also they know that there's no use sending the Classic Rock signal up north where it's programming would fail to compete with all the established rock stations from the greater Boston area.