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WOKQ to become Nash-Fm?

Wow. You'd think a station with the heritage and success of WOKQ would be exempt from corporate edict-of-the-week.
 
Wow, after reading that I'm glad that Townsquare Media purchased the Bangor cluster. Although country is not my thing, WQCB Q106.5 has been #1 country since it signed on in the mid 80's. I'd hate to see what might have happened if this came through up here.

Since I'm dissing Cumulus, here are the top 3 things I disliked the most while Cumulus wreaked havoc in the Bangor market (like you really care):

Cut, cut, and cut some excellent Bangor voices out of the market. Gotta love voicetracking.

Split up a successful local sound WEZQ so that Dorian Daniels was really the only local person with a shift. Rick Dees? Really? Z-z-z-z-z-z.

And finally, taking the CBS affiliation away from WDEA and replacing it with ABC.
 
Maine-i-ac said:
Split up a successful local sound WEZQ so that Dorian Daniels was really the only local person with a shift. Rick Dees? Really? Z-z-z-z-z-z.
Click to expand...

What's Townsquare do the minute they get in the market? Ditch the AC format, put on a bird fed sports format that's basically WZON reincarnated (Stephen King's worst nightmare), put EZQ's only local jock on afternoons on their classic hits and pull Chuck Foster from his live morning show on the same station.

Meet the new boss, same as the old boss. Although one good thing I've heard is employee morale is much better now with the change.
 
ebol said:
lovely,more out of work, local radio people. nice...
Click to expand...
Thats why I have stayed away from a job in radio.
 
If it made business sense for Cumulus, Townsquare Media, etc. to have live and local air talent on every station, I'm sure they would love to. However, it's not the 80's/90's anymore. It's 2013 and Terrestrial Radio is dying a slow death. While I don't like to see it either, cookie cutter national formats like "Nash FM" are likely the future of this business. Live and local, at least in small to mid-sized markets, is becoming a thing of the past.
 
Is there a precedent for taking a very successful ratings leader heritage station, re-branding it with an un-tested name and format, and then the outcome is that the station shows even bigger ratings?
 
"If it made business sense for Cumulus, Townsquare Media, etc. to have live and local air talent on every station, I'm sure they would love to."

I call bullsh*t on that one. The radio business is a self-fulfilling prophecy. Remember, folks needed a reason to turn off the dial and turn on the iPod - and that reason had started shortly after 1996. Even if you don't buy that, I've said before, I'll say again: they are landlords working tenement properties.

Even if the coffers were overflowing at a live and local station, I guarantee the suits would cut the staff. On a spreadsheet, payroll is always a negative number.
 
Along with a bunch of other Cumulus country stations WOKQ has recently added to their ID the statement “Powered by Nash, country for life”.
 
Outside of working in the business in a previous life - I'm also a country music fan and a big fan of WOKQ. (Full disclosure - I had interviewed for a position there sometime ago...didn't end up taking the gig for personal reasons.) However, I really enjoy how WOKQ has been a powerhouse of a station, yet when needed, the management and air staff understands that information can also play into a music-intensive radio format. They're well known for breaking news coverage, especially in morning drive, when it comes to weather-related news, etc. The Morning Show is pretty damn fun radio, and Don Briand has a great news man delivery to his casts. Good (dare I say) old-fashioned "full service" radio. Here's to hoping the NASH format doesn't change that...too much.

Marc
 
Maine-i-ac said:
Wow, after reading that I'm glad that Townsquare Media purchased the Bangor cluster. Although country is not my thing, WQCB Q106.5 has been #1 country since it signed on in the mid 80's. I'd hate to see what might have happened if this came through up here.

Since I'm dissing Cumulus, here are the top 3 things I disliked the most while Cumulus wreaked havoc in the Bangor market (like you really care):

Cut, cut, and cut some excellent Bangor voices out of the market. Gotta love voicetracking.

Split up a successful local sound WEZQ so that Dorian Daniels was really the only local person with a shift. Rick Dees? Really? Z-z-z-z-z-z.

And finally, taking the CBS affiliation away from WDEA and replacing it with ABC.


AMEN on that! I always enjoyed the CBS World News Roundup at 8AM. The hourly ABC news is only 3 minutes, total!!
I never even listen to WDEA in morning now, I usually switch between WNSX 97.7 and WRMO; at least they have local news.
I'm glad Rick Foster is on WRMO "93.7 The Wave" Sat morning.
Trouble is, I usually work Friday overnights 11-7, and am sound asleep Sat. mornings from 7-noon.
Click to expand...
 
Maine-i-ac said:
And finally, taking the CBS affiliation away from WDEA and replacing it with ABC.
Click to expand...

--- After a 40-year affiliation. And turning around and almost immediately selling the station, with Townsquare eliminating some of the local programming. WDEA isn't what is used to be, especially with Rick Foster gone.
 
DougD said:
Maine-i-ac said:
And finally, taking the CBS affiliation away from WDEA and replacing it with ABC.
Click to expand...

--- After a 40-year affiliation. And turning around and almost immediately selling the station, with Townsquare eliminating some of the local programming. WDEA isn't what is used to be, especially with Rick Foster gone.
Click to expand...

At least they are still carrying the Red Sox!!
 
Why does WOKQ call itself "The Big 97-5" when it should be "The Big 103-7". WPKQ's 103.7 signal covers a much larger geographical area than the WOKQ 97.5 signal.
 
Land doesn't listen to radio stations and fill out ratings books and buy products from advertisers. People do, and there are a lot more people within 97.5's prime sales territory than within 103.7's.
 
Is maintaining a tower and transmitter on Mt. Washington worth the expense? How does WHOM perform with their listeners and advertisers? If WHOM, for example, ran their format on a Portland-based signal owned such as WJBQ, would 94.9 be operated like WOKQ operates WPKQ?
 
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