WOKY flips to classic country tomorrow at 6 a.m. Sad day for us oldies fans.
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WOKY Goes Classic Country
- Thread starter AlexBrowne
- Start date
Are they TRYING to fail? WOKY consistantly pulled shares in the mid 2's, which for an AM music station, aren't bad.
Were their billings particularly bad, or likely to be better somehow with this switch? If those are the numbers it had been getting, I wonder why they made the decision and just how they expect the flip to improve things.
B
Big Mustafa
Guest
Everyone;
Let us not forget that this is Clear Channel. They are not known for being members of Mensa.
Let us not forget that this is Clear Channel. They are not known for being members of Mensa.
I think it is more about protecting WMIL from another station going Country and using the "Wolf" moniker, than it is about ratings or billing.
Plus, the ratings may have looked good for an AM music station in the 12+ numbers, but when you look at the actual demos, how were they really doing in the target audience they were after? It may not have been a significant improvement over the Adult Standards format in getting a younger demo.
Plus, the ratings may have looked good for an AM music station in the 12+ numbers, but when you look at the actual demos, how were they really doing in the target audience they were after? It may not have been a significant improvement over the Adult Standards format in getting a younger demo.
Join me in raising a glass to something that's been as much a part of the fabric of Milwaukee as bratwurst, the corner tavern, and summerfest.... and providing just as much pleasure. Shed a tear perhaps, but remember the good times. There were certainly lots of 'em!
"The Mighty 92"....gone but not forgotten!
And now we move on......
"The Mighty 92"....gone but not forgotten!
And now we move on......
I'll join in that toast! WOKY's legacy was Top 40, and they had, improbably, brought it back. They had a very good playlist and had crafted a sound that was fun and reminiscent of the '60s radio that we loved, including a group of very good deejays ("Drake Owens," what a hoot). There was something appropriate about it being on AM, too -- the placement on that band helped to remind me of how Top 40 radio sounded when I was growing up. We've really lost something in the market, because WRIT's heavy emphasis on the '70s (wow, another Bee Gees disco song... and now here's David Gates & Bread!) has a very different feel to it. No Gene Pitney, no Martha & The Vandellas, no 4 Seasons, no Lesley Gore, no Drifters, no Crystals, no Dion, etc., etc. Not REALLY rock 'n' roll, is it? Oh, I forgot... it's a business. The wolf is at the door.
C
classic_rocker
Guest
Wishful thinking I know but perhaps AM1250 will bring back oldies as WEMP.
As far as WOKY goes goodbye old friend I will miss you :'(
As far as WOKY goes goodbye old friend I will miss you :'(
Sad to hear this. I grew up listening to WOKY in the '50s; Johnny Logan, 'Mad Man Micheals, Jim O'Hara... they defined the '50s in Milwaukee. I moved away in the '60s, but the times I visited the station still had the same sound and feeling.
But I'm not all that surprised. We haven't had a real oldies/nostalgia station here in Houston for years. Maybe the genre, like many of it's fans, is dying off.
:-[
But I'm not all that surprised. We haven't had a real oldies/nostalgia station here in Houston for years. Maybe the genre, like many of it's fans, is dying off.
:-[
TheFonz said:
I don't know why CC did this. I can only assume the oldies format wasn't making enough money. But classic county won't bring in more money... maybe they can run it a lot cheaper, or they think it will make more money by selling it in combo with WMIL.
Classic Country has been put on AMs in several markets in recent years... Quad Cities, St. Louis, Memphis, Buffalo, Las Vegas. Some were on the frequency of the heritage AM country of the 60s or 70s. If any of them got over a one share, they were lucky. Three of those have since been sold, with new formats put in by the new owners.
I don't think classic country really ever works, even on FM, at least not after the first couple of books. Few if any country stations have ever been successful long-term without playing currents.
stuckinthe50s said:
I was 8 years old the first time I heard the "WOKY in Milwaukee" jingle and it changed my life and set me on the path to a career in radio. Imagine my excitement when I realized they weren't far from our house on the NW side! I used to ride my bike to their studios at 3500 N. Sherman Blvd. and fantasize about being a DJ.
Goodbye, old friend.
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