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Wolf No Longer Howling In NOLA

Citadel gave up on the country format on 106.7 KKND, and is simulcasting Old School 102.9 FM. So what's next for this station?
 
When did this happen? They were broadcasting the Wolf this morning at 9am....

But talk about a day late.... ratings would have been thru the roof last night on simucast....

But I just verified mightynine.. Wolf has been nurtured or at least for right now
 
How about an alternative rock station, not active rock, not 90s rock. I wouldnt reuse "The End" moniker, something new and catchy like maybe "Revolution Radio" , just not something played out like the "Buzz" or "Edge" or "X"
 
That was quick!

Ah, the corporate pigs and their idiot consultants, ya gotta love 'em. They're right there in peoples' hearts below clowns, mimes and ice cream trucks who play those gd'ed tunes over and over in the neighborhood.

Maybe this former *wolf* outfit can hire someone named Candy Holt. According to legend, Candy will tell anyone how much she/he has personally learned about programming from "The Art of War" (an essential tool for radio, for sure), plus Candy takes longer to ruin established stations anyway so they can get more bang for their buck as they wither and die while she/he sells them sow's ears and continues to collect her/his paycheck.

But you have to hand it to the art of the stupid conning the gullible...
 
Website still up but 2:50pm was cut time

Last song was Sara Evans "suds in the bucket" according to their site
first simucast was "Lost and Turned out" by the whispers

However , at 4:50 or so pm time it shows they played Celine Dion " My heart will go on" and The eagles "hotel California".. something that wouldn't be on old school 102.9


But I agree with smashed.. it has to be redone, as I was listening to 93q out of Houston last night and you could tell they speed up the songs but at least the artist didn't sound like it...

My votes would be Classic COuntry, a real active rocker like CPR (with real top 40 rock currents...not recurrants they call new) or maybe a AAA like on the coast...

but Eagles and Celine say A/C to take on 101.9?
unless I never got the memo that celine was old school

http://www.1067kknd.com/

RFLA
 
However , at 4:50 or so pm time it shows they played Celine Dion " My heart will go on" and The eagles "hotel California".. something that wouldn't be on old school 102.9
that celine and eagles you heard was part of the michael baisden show. i heard it as well. they switched over while michael was in one of his segments on the show talking about music and how too many people dont listen to other genres. he played celine and the eagles to his caller or some callers asking them if they knew what it was...................
sawtooth
 
Station ID's are now saying that 106.7 is the new home of Old School and that soon you will not be able to hear it on 102.9 . . . so, what does 102.9 become????
 
What's the one thing on 102.9 that sticks out like a sore thumb? Hornets basketball.

So, what format would work with Hornets basketball?

Hmmmm....perhaps Citadel is looking to the Baton Rouge cluster for guidance....
 
mightynine said:
What's the one thing on 102.9 that sticks out like a sore thumb? Hornets basketball.

So, what format would work with Hornets basketball?

Hmmmm....perhaps Citadel is looking to the Baton Rouge cluster for guidance....

Actually, Hornets b-ball is probably the farthest thing from their mind at this point. Looking at the books, it wasn't much of a factor on 102.9's ratings anyway and Old School can take the Hornets with them to 106.7. If you've ever programmed a station with a sports team you'd know this. So really, what's your point?

walker690 said:
That was quick!

Ah, the corporate pigs and their idiot consultants, ya gotta love 'em. They're right there in peoples' hearts below clowns, mimes and ice cream trucks who play those gd'ed tunes over and over in the neighborhood.

Maybe this former *wolf* outfit can hire someone named Candy Holt. According to legend, Candy will tell anyone how much she/he has personally learned about programming from "The Art of War" (an essential tool for radio, for sure), plus Candy takes longer to ruin established stations anyway so they can get more bang for their buck as they wither and die while she/he sells them sow's ears and continues to collect her/his paycheck.

But you have to hand it to the art of the stupid conning the gullible...

Actually one can learn a lot from being in "the trenches." Obviously you don't know how to build a successful station. If you did you would know that you NEVER launch a brand without a marketing plan. How will people know you're there and who you are unless you tell them? They did it twice, plus they made the error of running TV in November and changing the brand in December. WTF? There are several reasons this "go-round" of country failed. This was their 3rd try at a brand on a frequency that a lot of people didn't trust, like the previous presentations of (Rockin' Country or New Country First), or didn't realize for whatever reason country in N.O. didn't mean NOE was playing it. Those factors alone had a lot to do with it. No marketing with the new brand was another. No LOCAL morning show was another. Those three alone make a difference. There are others but anyone who launches a station will tell you those are HUGE factors in doing it right. Also, what would "Candy" have to do with a station tanking? It takes a lot of factors to tank a station. In a VERY rare occasion can one person do it alone.

The real question is what will they do with 102.9? Another country...to what, not market and thus fail? Another rock station...to not market, on a city grade signal where most of the listeners are 35+, and not of the right ethnic make-up...which is another strike against country of any kind (current or classic). They may just want to cut costs and run 106.1 on a simulcast with 102.9 (sure the frequencys are far apart, but it's just called The True Oldies Channel 98% of the time) and see if they can make some money that way.

The real problem may be the company. It's obvious from their moves on all of their stations, save this one which may actually make them some money, they don't do local research and even though they rely on local people, the higher ups don't trust them and the true decision making is being done outside the market.
 
My thing is , if you are gonna flip, why not last night? Hell free publicity out the wazoo with everyone listening to the final Hornets-Spurs game... 102.9 will now be on 106.7

My question is if in a few days, 106.7 the wolf don't mysteriously wind up as 102.9 the wolf with 106.7 getting the hornets games and old school (which is Citadel's ratings leader in the 504) Or as someone said 102.9 becoming oldies with 106.1 becoming ?

But apparently it's not as morning show Trapper John stated he's off to D/FW now
http://blog.myspace.com/index.cfm?fuseaction=blog.view&friendID=205103553&blogID=396917395


And Sawtooth thanks for the info on the Baisden show. Can't hear 102.9 too often in the Bayou as it and the blowtorch KAJN from Crowley usually mix depending upon the way the wind blows.



RFLA
 
Again, it may be the company and the left hand doesn't know what the right is doing and why. You're right, last night when all of the Citadel stations were running the game it would have made sense, but what if someone outside the market thought it wasn't a good idea at that time? Maybe they had to clear inventory. Maybe they had to finish explaining to clients for both stations what was going on. It could be a number of things.

Trapper is off to D/FW? In a tight market that's a tough move unless he's got something lined up.

You seem well connected RFLA, what's to be of the rest...if anything!
 
RFLA said:
My question is if in a few days, 106.7 the wolf don't mysteriously wind up as 102.9 the wolf with 106.7 getting the hornets games and old school (which is Citadel's ratings leader in the 504) Or as someone said 102.9 becoming oldies with 106.1 becoming ?

Sorry, didn't address this...why, on a city grade signal where most of the population is black and with a weaker signal, would they launch a country station of any kind? Again, a simulcast of True Oldies would work, if for no other reason, their signal patterns are different and it would be cost effective. They are just "The True Oldies Channel" most of the time and if you register them that way you can get combined ratings from Arbitron. A lot of stations do it like the Froggy stations, and there are a couple in major markets who do it with several suburban signals. Get people to put "True Oldies" in a diary and you get your shares not matter the frequency.
 
When I left the Hornets game last night I tried to tune in 102.9 for the post-game show and the signal was incredibly weak in the CBD and didn't get reasonably strong until I got to Metairie. It was the worst that I'd heard the 102.9 signal, although, I'm not in New Orleans that often at night.

I'm sure the signal is stronger on the Westbank, and it may work as a simulcast with both signals providing market coverage and giving Old School coverage in the East and Northshore. Might help them be more competitive with CCs Urban stations and, the best part for Citadel, it doesn't cost them anything.
 
well we finally have action again ;D I dont believe Rock will be on 102.9...BUT..I do believe there may be more shifting. Like maybe 92.3 to 102.9 and 92.3 to new format. their ratins are still down. and not improving ratings arent everything I know but selling is. Is 92.3 selling? Rock 92.3 did! Hint..maybe a return to rock on 92.3?


Other possibilities

1029 Jack FM
Lite Rock102.9 though it would be stupid. No station will take down 101.9!
Sporting News radio keeping the Hornets on 102.9


Whatever it is Country will not return! Nothing can bring down 101.1 WNOE!
 
WNOE could be brought down but it would have to be an attack that citadel would not want to put up apparently with the finances I've heard they have..... Possibly a take more on the clasics or top 40 country only but be imaged as that on a station with no bad voo-doo on it like 106.7 did...

Before I found the myspace comment is when I said, we have many air talent out of a job who if they moved the frequency could restart the country station as a total new station.. but basically 3 months of wolf and down the drain.

To answer quit now, No I just learned to be a good researcher... most stations leave their websites up for a day or two until they finally pull them off line, usually the Djs have myspace pages to connect with fans, they get canned, first thing they do is complain.. a few of them from Citadel proved that theory right and with Trapper John it proved good.

I remember hearing Chris Claire on KCIL for about a year, and one day he just left out of there with no apparent advanced warning. went searching and boom , he's afternoon drive time on wolf.

I don't think rock will be back as nothing to prove it will do good in NOLA as they murdered the End and KYRK at rock in this town, to the point that CPR is considered a standard to live by.

Hate to admit it but Citadel has gotten a good idea on 106.7.... 102.9 becoming oldies is good to as it would cover the west bank and get into Metarie a hair... but just curious on what will become of 102.9 or 106.1 as I don't think they will run both as oldies but I could be wrong like I have before... I said country on 102.9 only because the station covers the suburbs, they got the people there, and great time to reimage yourself for next to nothing.

92.3 needs a little work but I think it just needs to get into the public's mind like 105.3 was back in the day as lite 105 or the zone... promoted heavier than it is today.... and get rid of all vestiges of Diva's morning show would be number 1 as the station is programmed like a typical hot a/c right now.

RFLA
 
smashedcd said:
well we finally have action again ;D I dont believe Rock will be on 102.9...BUT..I do believe there may be more shifting. Like maybe 92.3 to 102.9 and 92.3 to new format. their ratins are still down. and not improving ratings arent everything I know but selling is. Is 92.3 selling? Rock 92.3 did! Hint..maybe a return to rock on 92.3?


Other possibilities

1029 Jack FM
Lite Rock102.9 though it would be stupid. No station will take down 101.9!
Sporting News radio keeping the Hornets on 102.9


Whatever it is Country will not return! Nothing can bring down 101.1 WNOE!

I don't know this market all that well, but is Jack a cookie cutter for Clear Channel?

One thing for sure, whatever is done, I'm willing to bet top dollar it's going to be another Clear channel cookie cutter of some sort.
(a name they already have FULL rights to.)
...A jack *like* station...perhaps? (wild guess, respectfully.)
 
Yeziknoradio said:
smashedcd said:
well we finally have action again ;D I dont believe Rock will be on 102.9...BUT..I do believe there may be more shifting. Like maybe 92.3 to 102.9 and 92.3 to new format. their ratins are still down. and not improving ratings arent everything I know but selling is. Is 92.3 selling? Rock 92.3 did! Hint..maybe a return to rock on 92.3?


Other possibilities

1029 Jack FM
Lite Rock102.9 though it would be stupid. No station will take down 101.9!
Sporting News radio keeping the Hornets on 102.9


Whatever it is Country will not return! Nothing can bring down 101.1 WNOE!

I don't know this market all that well, but is Jack a cookie cutter for Clear Channel?

One thing for sure, whatever is done, I'm willing to bet top dollar it's going to be another Clear channel cookie cutter of some sort.
(a name they already have FULL rights to.)
...A jack *like* station...perhaps? (wild guess, respectfully.)


1029 is citadel
 
lol, sorry, I think I meant Citadel.

Cookie cutter does seem to be the way to go all over theese days though.

Speculation of a cookie cutter format that isn't already in this market, but doing well (or well enough) for the company may be a good guess...(?)
 
Moving Old School to 106.7 is probably a very good move as the improved coverage will give the format a better chance to succeed. 102.9 has problems due to its lower power and antenna height.
 
RadeoEngineer said:
Moving Old School to 106.7 is probably a very good move as the improved coverage will give the format a better chance to succeed. 102.9 has problems due to its lower power and antenna height.

Plus it gets mauled when there is any atmospheric enhancement by the 1500' 100,000 watt KAJN which is not too far away.
 
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