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Wolf No Longer Howling In NOLA

Jacks, Jills, Franks...whatever you want to call that format...they are hot at first and then after 12-18 months they begin to die. People are impressed by the "inch deep, mile long" playlist until it's realized you can only hear "(fill-in the song)" so many times before you're burned on it, again. That's been the trend of these formats everywhere, and no, they aren't Clear Channel properties. Cumulus has one, there's one in Denver that's not a CC station, I believe Beasley has one or two, is it Entercom that has the one in Kansas City?

Classic Country will pull what country on 106.7 did, maybe 1.5 shares, but on the weaker signal (102.9) I'm not sure it would do that well. On 92.3, probably just as well. There's just no demand for a full-blown classic country station. Like Jack, all you do is remind people of songs they haven't heard in awhile, and then after a year, they say "when will I hear something new?" Oh yeah, it's classic country. There is nothing new, and ratings dip. Now, a Hank-like station (see the Indy market) may be something to explore. They're doing well considering they're in a market with a dominant, heritage country station. But without marketing, it wouldn't matter anyway. If country on 106.7 taught anyone here anything, country without marketing in New Orleans means NOE. 30 years of heritage has a way of doing that.

No one has mentioned Spanish. You and I may not like it because we wouldn't listen, but it's a gowing population in New Orleans and being the first on the FM side...they could have the heritage for once or even be the only dog in the race in a growth market. It's all about money, and Spanish has been a cash cow in every market.
 
quitnow said:
Actually, Hornets b-ball is probably the farthest thing from their mind at this point. Looking at the books, it wasn't much of a factor on 102.9's ratings anyway and Old School can take the Hornets with them to 106.7. If you've ever programmed a station with a sports team you'd know this. So really, what's your point?
Click to expand...

I'm saying they build their new format on 102.9 around the Hornets - i.e., sports.
 
Entercom also has a Jack format in Boston, MikeFM.

As far as Citadel goes, they've go some backround is simulcasting to improve a station's reach. When they had sports talk in Providence, they simulcasted it on 790 AM and 99.7 FM, two signals that had quite different coverage area, and caught most of Rhode Island pretty well with it. Now that the sports talker is dead they're using the 99.7 frequency to augment their news talker which was having problems reaching the southern part of the state with the direction tx they have.
 
I say they go with a JACK-type format and call it Boudreaux-FM.
Or, maybe a black-JACK format and in honor of our mayor, call it RAY-FM.
He was evidently popular enough to get re-elected !
 
And as an aside - while it may have been a straight simulcast yesterday, driving in today it's two separate feeds on 102.9 and 106.7 - unless one of them has a really significant delay.
 
quitnow said:
Jacks, Jills, Franks...whatever you want to call that format...they are hot at first and then after 12-18 months they begin to die. People are impressed by the "inch deep, mile long" playlist until it's realized you can only hear "(fill-in the song)" so many times before you're burned on it, again. That's been the trend of these formats everywhere, and no, they aren't Clear Channel properties. Cumulus has one, there's one in Denver that's not a CC station, I believe Beasley has one or two, is it Entercom that has the one in Kansas City?
Click to expand...

Clear Channel doesn't do "Jack," though they did put it on a station they were divesting in Texas that's now owned by Gap Broadcasting, which does Jack in at least one other market. Clear Channel has a few versions of the format using other names, like Steve and Max. They even had a "Pedro" for a brief time! Cumulus has several Jack FM's, including Lake Charles; they also own the one in Kansas City. Entercom doesn't do Jack; it does Charlie and Mike. CBS and South Central do Jack in several places, and BMP does it in San Antonio and the Rio Grande Valley. While Citadel isn't known for doing the format, it does have several versions, including "Ed" in Albuquerque, which either uses the Jack voice or one that's a dead ringer and uses the same jingle package. However, most of Citadel's Jack-variants use otherwise indistinguishable names, like "The Peak." I don't think it's too likely they'll do one with 102.9.
 
smashedcd said:
1029 Jack FM
Click to expand...

Citadel has never licensed the Jack FM brand. They do have a Variety Hits format on in a few markets, such as Albuquerque (103.3 Ed FM), Tucson (97.5 Bob FM), Oklahoma City (96.9 Bob FM), etc.

My guess would be that sports/talk is slated for KMEZ, as Citadel has launched FM sports/talk in southern mid-major markets like Nashville and Birmingham, but we'll see soon enough.
 
FM sports/talk...not sure there's enough local talent to support it, and judging by the billing (or lack there of) on the AM sports stations, it wouldn't be a good move. Plus, who would you use for the sat shows? ESPN and FSR are taken so it would have to be Sporting News Radio. They're the 3rd horse in that race and it shows. As for the talk side, ask Cumulus how that worked...or should I say didn't work...for them when they tried it with third tier talent in several markets and tried to mix in Sporting News Radio at night and on weekends. It's not to say it can't be done, but with WWL AM/FM and WRNO, plus third tier talent, ouch! It's safe to say that ship has sailed.

I'd like to think that someone there is doing local research to see where there's a demand or the chance to make an impact instead of throwing another dart at the board and seeing what fate chooses. That's been tried there one too many times.
 
The spanish may be a possibility... Talk radio was proven to be bad on FM in NOLA.. took RNO to steal Rush to probably get any good ratings.

quitnow did have a good point with the classic country, but it has to be done right and I agree, as of late Citadel NOLA can't do any format justice.

KGLA is being broadcast with delay over 105.5 in Baton Rouge apparently but my question is if the spanish speakers are like native NOLAers and stay with tried and true (meaning 1540 and 830) or actually take on say a 102.9?

I don't think any Bob or Jack, as someone said.. almost any format done right can make people flip off the sirius or XM, however most don't want to investigate the time to make it work and we get the 18 month burn out cycle.

Another thing had popped in my mind. Citadel is cash strapped, I know of a group that would possibly pay handsomely for that property even with it's signal.. Can we say EMF and K-Love?
They've been wanting a city grade signal in NOLA, and with WNKV 91.1 getting dismissed to go to a 50kw directional (to put a city grade signal)... 102.9 could become a hot property


also new info on KMEZ:
they have a Construction permit to increase power to 18kw but at a lowered 91 meters (under 300 feet)that expires in July .. but they filed a application with the FCC to go to 17.5kw and move to 122 meters on the spectrasite tower on Berman Highway yesterday with the FCC (5-20-08)

RFLA
 
I don't see sports talk working on such a weak signal. And, Quitnow brought up Sporting News Radio which is on WWL. It's not leaving.

If they don't simulcast 106.7/102.9 or 106.1/102.9, they only thing left that could be done cheaply and earn money is Spanish. The 102.9 signal is strong in Jefferson. It could work.
 
Didn't know Sporting News was on WWL. That's pretty weak for that station. In sports talk it's ESPN first by a long shot, FSR is a distant second (some better talent here and there, but overall, second) and Sporting News is so far back it's not funny. If WWL gave it up I wouldn't see a reason to get it.

RFLA, you mention the CP on KMEZ...wouldn't it be funny if Citadel bought KCIL which has a CP for a move to the metro? Sunburst was hunting for a tower to rent space on for a possible move a few months ago in an effort to come to a deal and sweeten the pot for a possible sale (they wouldn't move the station, they would get everything lined up and approved, then sell...it's easier to get FCC approval for such things if your a small company). Won't happen, but the thought is funny since the Citadel N.O. cluster seems to have country on the brain. It would also give them a heritage signal in the area that country is a known format on. Ask Entercom who wanted KCIL before Katrina for this same purpose.
 
Sporting news is just filler on WWL. Mainly 10-12Mid on nights that something that is going on like the national championship. They could lose SNR easily! But I agree the signal sucks. Where exactly is 102.9 clear? And why didnt they move 1029 to 1067 before the end of the Hornets season?
 
It was mentioned on the board about the KCIL thing and yes this makes the 4th or 5th CP for this station to move east (as most were to move to Larose).

I think Citadel is at their limits for NOLA stations (KCIL would be a move in to Jean Lafitte, a city in Jefferson Parish inside the NOLA metro defined area, the KLRZ deal still had them in Larose, technically outside the NOLA market and announced as such in the FCC filings as KLRZ can't move from Larose due to first oral service rules with the FCC (3 stations have Houma COLs... KJIN,KCIL, and KYRK) and the reason Mike can't move his WTIX too much closer to NOLA for (as he has to give city grade over Galliano (in Lafourche Parish)

I figured it was something along those lines as Sunburst overpayed for the property from Guaranty Broadcasting. A financing arm came up and gained more rights inside Sunburst and I think have the CP on hold just in case they can't make money in Houma, to flip it to a company in New Orleans or move it to New Orleans as it's actually approved for the KKND tower if they decided to sell and still could keep the regional cluster (106.3 and 96.7 can't be moved, only 107.5 could) or sell it like you said.


However like I said, Sunburst pretty much has the market tied up in ad revenue in Houma/Thibodaux with the others KLRZ (who's got a lock on south Lafourche), KBZE (who has a lock on the african American market) , and KTIB (who has AM talk and is a side station for Gap Broadcasting founder George Laughlin) and don't expect them to move.. but never say never.

But KCIL could move into Larose with a taller tower and basically serve as a secondary country station to New Orleans while still taking care of P1 Houma/Thibodaux.... as they have been promoting themselves as such for years and has more of a local style flavor over most secondary country stations that had been tried in New Orleans already.. plus is a 18 year heritage station in Houma/Thibodaux that I figure more than a few New Orleans people already know about (who come fish and hunt among other things here)

RFLA
 
the golden boy said:
Given the signal and demo, how about 102.9 going urban, given Citadel an urban/urban oldies combo? Q93 is ripe for the picking.
Click to expand...

SAME THING I WAS THINKING. Q93 IS WAY OVERDUE FOR COMPETITON.
 
There you go . . . 102.9 goes Urban to compete with Q93 and start it off by putting CJ Morgan in the AM drive.
 
CJ's already on the air on WBOK. And to take on Q93, it would take a LOT of resources - something Citadel doesn't have right now.

As as to the sports argument, why not? In Baton Rouge, Citadel pulled the ESPN affiliation away from Clear Channel. Why not do it again?
 
Can someone explain to me why I've heard the jocks say "Old School 102.9 and the new Old School 106.7" when they're not simulcasting? I heard this on 106.7 several times today. Everytime I punched them up today, and then punched up the other frequency, they were playing different songs and even different genres of urban. If they're different stations and playing different music, why mention 102.9?

Once again, Citadel does something that makes no sense to me.
 
You'd think Urban would be a wise choice, but why compete with yourself for an audience? It's a good bet that eating up shares and keeping them in the building isn't why this move was made. It's all about trying to make money, fast. And again, Sporting News is BAD. You don't pick-up a third rate sports network, and then second or third rate satellite talk shows (Mancow for example) if you want to do the news/talk thing. Mancow was a God in Chicago and San Fran years ago. He's long removed from what he once was.

As for the 106.7 and 102.9 simulcast deal, I've heard there's fear they may be breaking a law because of signal overlap. Too bad they can simulcast 100% of the time for a limited time as long as a move is made within the given time frame. It's during that time you don't let a break go by that you don't tell people to switch to 106.7, because you won't be on 102.9 much longer. It's not like this kind of thing hasn't been done other places. I think they've screwed up so much that they are afraid of their own shadow.
 
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