Witchlover said:I was wrong when I said I was wrong.
If I read this right, Gaylord does indeed have what is called a "live service mark" on the word "Opry."
http://tess2.uspto.hgov/bin/showfield?f=doc&state=4007:clb3k.2.1
It's amazing the things you can learn on the Internet. I should've checked before I posted. My bad. :-[
According to 15 U.S. Code Section 1127. A service mark is used to identify and distinguish a particular good from those manufactured by others. A service mark can be a word, name, symbol or device -- or a combination of these. It isn't a copyright. A service mark "is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product," according to the above named code.